Ventas y marketing

Economía, finanzas, empresa y gestión / Empresa y gestión / Ventas y marketing (8467)

Economía, finanzas, empresa y gestión / Empresa y gestión / Ventas y marketing
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  • Des marques qui ont une raison d’être
    María Belén Bos
    Saviez-vous que si la plupart des marques mondiales disparaissaient demain, presque personne ne le remarquerait ? Que se passe-t-il dans le monde de la publicité ? Pourquoi les marques ne parviennent-elles pas à établir un lien significatif avec les gens ? Les habitudes des consommateurs et la façon dont nous interagissons avec les marques ont changé à jamais avec la révolution...
    Disponible

    54,90 €

  • Бренды с целью
    Мария Белен Бос
    Знаете ли вы, что если завтра исчезнет большинство мировых брендов, этого почти никто не заметит? Что происходит в мире рекламы? Почему брендам не удается наладить полноценную связь с людьми? Потребительские привычки и способы взаимодействия с брендами навсегда изменились благодаря цифровой революции. Демократизация доступа к информации изменила способы общения и расширила возм...
    Disponible

    26,17 €

  • Die Zufriedenheit der Verbraucher mit dem Online-Einkauf von Bekleidung
    Dhapinder Cheema
    Ziel dieses Buches ist es, die Faktoren für die elektronische Zufriedenheit zu ermitteln, die Frauen im Alter von 18-30 Jahren zum Online-Einkauf von Bekleidung ermutigen, und zwar mit Hilfe einer qualitativen Methode von Tiefeninterviews. Der erste Teil der Untersuchung befasste sich mit den Hauptproblemen der Online-Bekleidungsbranche und dann mit der Anwendung von Marketingt...
    Disponible

    48,57 €

  • Marchi con uno scopo
    María Belén Bos
    Sapevate che se domani la maggior parte dei marchi mondiali scomparisse quasi nessuno se ne accorgerebbe? Cosa sta succedendo nel mondo della pubblicità? Perché i marchi non riescono a connettersi in modo significativo con le persone? Le abitudini dei consumatori e il modo in cui interagiamo con i marchi sono cambiati per sempre con la rivoluzione digitale. La democratizzazione...
    Disponible

    54,90 €

  • Marcas com objectivos
    María Belén Bos
    Sabia que se a maioria das marcas mundiais desaparecesse amanhã, quase ninguém daria por isso? O que está a acontecer no mundo da publicidade? Porque é que as marcas não estão a conseguir estabelecer uma ligação significativa com as pessoas? Os hábitos de consumo e a forma como interagimos com as marcas mudaram para sempre com a revolução digital. A democratização do acesso à i...
    Disponible

    54,90 €

  • Satisfaction électronique des consommateurs à l’égard des achats de vêtements en ligne
    Dhapinder Cheema
    L’objectif de ce livre est d’identifier les facteurs d’e-satisfaction qui encourageront les femmes âgées de 18 à 30 ans à faire des achats de vêtements en ligne par le biais d’une méthode qualitative d’entretiens approfondis. La première partie de la recherche a consisté à examiner les principaux problèmes affectant le secteur des achats de vêtements en ligne, puis à appliquer ...
    Disponible

    48,57 €

  • L’e-soddisfazione dei consumatori nei confronti dello shopping online di abbigliamento
    Dhapinder Cheema
    Lo scopo di questo libro è identificare i fattori di e-Satisfaction che incoraggiano le donne di età compresa tra i 18 e i 30 anni a fare acquisti di abbigliamento online attraverso un metodo qualitativo di interviste in profondità. La prima parte della ricerca ha riguardato l’analisi dei principali problemi che affliggono il settore dello shopping online di abbigliamento e l’a...
    Disponible

    48,51 €

  • Satisfação dos consumidores em relação às compras de vestuário em linha
    Dhapinder Cheema
    O objetivo deste livro é identificar os factores de e-Satisfação que incentivarão as mulheres com idades compreendidas entre os 18 e os 30 anos a fazer compras de vestuário em linha através de um método qualitativo de entrevistas aprofundadas. A primeira parte da investigação envolveu a análise dos principais problemas que afectam a indústria das compras de vestuário em linha e...
    Disponible

    48,51 €

  • Электронная удовлетворенность потребителей при покупке одежды через Интернет
    Дхапиндер Чима
    Цель данной книги - определить факторы электронного удовлетворения, которые побудят женщин в возрасте 18-30 лет совершать покупки одежды через Интернет с помощью качественного метода глубинных интервью. Первая часть исследования включала в себя изучение основных проблем, влияющих на индустрию онлайн-покупок одежды, а затем применение маркетинговых теорий для решения этих пробле...
    Disponible

    26,35 €

  • The History of Marketing Science
    The field of marketing science has evolved significantly in the last 70 years. Throughout its rich history, developments in this field have always been anchored on marketing phenomena that drew on economics, statistics, operations research, and related disciplines. This book reviews the accomplishments of notable marketing scientists in several research areas. It emphasizes bot...
    Disponible

    104,25 €

  • How to Become a Nonfiction Author
    Malene Bendtsen
    How to Become a Nonfiction Author: Tips to Writing & Self Publishing Without Losing Your F*cking MindA rebels proven framework to help clever minds get published this yearYou want to become an author and raise your authority. You are aware that benefits from writing a nonfiction book go way beyond book sales. In fact, you know a book will be the single most important asset you’...
    Disponible

    14,10 €

  • Gemüse-Marketing-Informationssystem in Nepal - Ein Fall von Kartoffel
    Bishnu Datt Awasthi
    Es wurde festgestellt, dass der Preis für Kartoffelsaatgut in einem negativen Verhältnis zur Anbaufläche steht, da Kartoffelknollensaatgut den höchsten Kostenanteil an den Gesamtproduktionskosten hat. Die meisten Bauern waren mit der Verfügbarkeit der über Radio Nepal ausgestrahlten Informationen über die Gemüsepreise nicht zufrieden. Der verzögerte Ab-Hof-Preis spielte bei der...
    Disponible

    67,28 €

  • Winning Through Platforms
    Charlotte Bloom / Omar Akhtar / Ted Moser
    Winning through Platforms is your new go-to guide for modern competitive advantage.Digital platforms are no longer for just the tech elite. They’re spreading to every company and industry, powered by the growth of customer sensors, streaming data, and artificial intelligence-lighting the valuable customer Use journey that was formerly dark.How will you succeed when your markets...
    Disponible

    31,46 €

  • Customer Experience Essentials
    Anpar Insights
    Embark on a journey to understand the world of Customer Experience (CX) with this informative introductory guide. Perfect for beginners and those new to the concept, this guide unravels the essence of CX and its significance in today’s business landscape including the core components, its importance, real life examples, the 5 stages of the customer journey, key metrics used and...
    Disponible

    11,54 €

  • Analyse von Transmedia-Werbekampagnen und deren Anwendung
    Bryan Rodríguez / Jose Miguel Letamendi
    Transmediales Storytelling nutzt alle verfügbaren Kanäle, um dem Verbraucher einzelne Teile Ihrer Geschichte zu präsentieren und sie miteinander zu verknüpfen. Dieser Prozess stellt neue Anforderungen an die Verbraucher und ist auf die aktive Beteiligung von Gemeinschaften angewiesen, um eine Geschichte endlos zu machen. In diesem Beitrag werden Konzepte, Perspektiven und Beisp...
    Disponible

    74,88 €

  • Analysis of Transmedia Advertising Campaigns and their Application
    Bryan Rodríguez / Jose Miguel Letamendi
    Transmedia storytelling uses all available channels to bring discrete parts of your story to the consumer for them to interrelate. This process places new demands on consumers and relies on the active participation of communities to make a story endless. This paper discusses concepts, perspectives and examples implicit in reading about success stories from transmedia storytelli...
    Disponible

    74,82 €

  • Analisi delle campagne pubblicitarie transmediali e loro applicazione
    Bryan Rodríguez / Jose Miguel Letamendi
    Lo storytelling transmediale utilizza tutti i canali disponibili per portare al consumatore parti discrete della vostra storia e farle interagire tra loro. Questo processo pone nuove esigenze ai consumatori e si basa sulla partecipazione attiva delle comunità per rendere una storia infinita. Questo articolo discute i concetti, le prospettive e gli esempi impliciti nella lettura...
    Disponible

    74,82 €

  • Análise das campanhas publicitárias transmédia e sua aplicação
    Bryan Rodríguez / Jose Miguel Letamendi
    A narrativa transmédia utiliza todos os canais disponíveis para levar partes discretas da sua história ao consumidor para que se inter-relacionem. Este processo coloca novas exigências aos consumidores e baseia-se na participação ativa das comunidades para tornar uma história interminável. Este documento discute conceitos, perspectivas e exemplos implícitos na leitura de histór...
    Disponible

    74,88 €

  • Irreführende Werbung und der verfassungsrechtliche Schutz des Verbrauchers
    Jesús López de Lerma Galán
    Diese Studie untersucht das Phänomen der irreführenden Werbung in der Welt des Konsums, wobei der Schwerpunkt auf der Untersuchung der Mechanismen des rechtlichen und verfassungsrechtlichen Schutzes liegt. Die Arbeit mit wissenschaftlichem und informativem Charakter wird durch eine vergleichende Untersuchung von Werbedelikten vervollständigt, in der ihre Merkmale in Bezug auf d...
    Disponible

    53,98 €

  • Misleading Advertising and the Constitutional Defence of the Consumer
    Jesús López de Lerma Galán
    This research explores the phenomenon of misleading advertising in the world of consumption, with an emphasis on the study of the mechanisms of legal and constitutional protection. The work, of a scientific and informative nature, is completed with a comparative study of advertising offences, highlighting their characteristics in relation to the right to information. The increa...
    Disponible

    53,91 €

  • La pubblicità ingannevole e la difesa costituzionale del consumatore
    Jesús López de Lerma Galán
    La ricerca esplora il fenomeno della pubblicità ingannevole nel mondo dei consumi, con particolare attenzione allo studio dei meccanismi di tutela giuridica e costituzionale. Il lavoro, di carattere scientifico e divulgativo, si completa con uno studio comparativo degli illeciti pubblicitari, evidenziandone le caratteristiche in relazione al diritto all’informazione. L’aumento ...
    Disponible

    53,91 €

  • A publicidade enganosa e a defesa constitucional do consumidor
    Jesús López de Lerma Galán
    Esta investigação explora o fenómeno da publicidade enganosa no mundo do consumo, com ênfase no estudo dos mecanismos de proteção legal e constitucional. O trabalho, de carácter científico e informativo, completa-se com um estudo comparativo dos ilícitos publicitários, evidenciando as suas características face ao direito à informação. O aumento dos casos de publicidade enganosa...
    Disponible

    53,91 €

  • Graffiti in der Kommunikation
    Desirée Medeiros / Laura Lerman / Natália Sander
    In der Kunstwelt wird Graffiti von den Graffitikünstlern selbst oder von einer Vielzahl von ihnen diskriminiert, da viele es nicht mehr als Graffiti ansehen, sobald es in die Galerie kommt, weil es sein Wesen verliert. Graffiti ist der Ausdruck eines unterdrückten Volkes, es ist die Art und Weise, die sie gefunden haben, um ihre Gefühle auszudrücken und zu zeigen, was sie auf v...
    Disponible

    54,05 €

  • Graffiti in communication
    Desirée Medeiros / Laura Lerman / Natália Sander
    In the art world, graffiti is discriminated against by the graffiti artists themselves or by a wide range of them, since many don’t consider it graffiti the moment it goes to the gallery because it loses its essence. Graffiti is the expression of an oppressed people, it’s the way they found to put out what they were feeling and to show what they wanted to express in different w...
    Disponible

    53,91 €

  • Les graffitis dans la communication
    Desirée Medeiros / Laura Lerman / Natália Sander
    Dans le monde de l’art, les graffitis font l’objet d’une discrimination de la part des artistes eux-mêmes ou d’un grand nombre d’entre eux, car beaucoup ne les considèrent plus comme des graffitis dès qu’ils sont exposés dans une galerie, parce qu’ils en perdent l’essence. Le graffiti est l’expression d’un peuple opprimé, c’est le moyen qu’il a trouvé pour exprimer ce qu’il res...
    Disponible

    53,98 €

  • I graffiti nella comunicazione
    Desirée Medeiros / Laura Lerman / Natália Sander
    Nel mondo dell’arte, i graffiti sono discriminati dagli stessi graffitari o da una vasta gamma di essi, poiché molti non li considerano tali nel momento in cui vanno in galleria, perché perdono la loro essenza. I graffiti sono l’espressione di un popolo oppresso, è il modo che hanno trovato per esternare ciò che sentivano e per mostrare ciò che volevano esprimere in modi divers...
    Disponible

    53,91 €

  • Граффити в коммуникации
    Дезире Медейрос / Лаура Лерман / Наталия Сандер
    В мире искусства граффити дискриминируется самими граффитистами или их широким кругом, поскольку многие не считают его граффити, как только оно попадает в галерею, поскольку оно теряет свою суть. Граффити - это самовыражение угнетенного народа, это способ, который они нашли, чтобы выразить свои чувства и показать то, что они хотели выразить разными способами, но не могли. Это с...
    Disponible

    26,54 €

  • Cracking the Product Marketing Code
    Daniel Kuperman / Iman Bayatra
    Harness expert insights from Google, Meta, and TikTok to ace product launch, delight your customers, and accelerate growth with inbound strategies and outbound tacticsKey FeaturesSharpen your product marketing skills to make an impact within your organizationUnlock deeper insights through real-world examples to shape product development and drive exponential growthDiscover prod...
    Disponible

    48,66 €

  • Services Marketing Essentials You Always Wanted to Know
    Vibrant Publishers / Vishal Desai
    Services Marketing Essentials You Always Wanted to Know is a practical, concise, and straightforward guide on the essential aspects of services marketing.Vishal Desai, a seasoned business professional with specialization and expertise in sales and marketing, has authored this book keeping in mind the novice professionals as well as the already experienced ones. The book covers ...
    Disponible

    41,53 €

  • Services Marketing Essentials You Always Wanted to Know
    Vibrant Publishers / Vishal Desai
    Services Marketing Essentials You Always Wanted to Know is a practical, concise, and straightforward guide on the essential aspects of services marketing.Vishal Desai, a seasoned business professional with specialization and expertise in sales and marketing, has authored this book keeping in mind the novice professionals as well as the already experienced ones. The book covers ...
    Disponible

    62,43 €


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