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Analyse von Transmedia-Werbekampagnen und deren Anwendung

Analyse von Transmedia-Werbekampagnen und deren Anwendung

Bryan Rodríguez / Jose Miguel Letamendi

74,88 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2023
Materia
Ventas y marketing
ISBN:
9786206583103
74,88 €
IVA incluido
Disponible
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Transmediales Storytelling nutzt alle verfügbaren Kanäle, um dem Verbraucher einzelne Teile Ihrer Geschichte zu präsentieren und sie miteinander zu verknüpfen. Dieser Prozess stellt neue Anforderungen an die Verbraucher und ist auf die aktive Beteiligung von Gemeinschaften angewiesen, um eine Geschichte endlos zu machen. In diesem Beitrag werden Konzepte, Perspektiven und Beispiele erörtert, die sich aus der Lektüre von Erfolgsgeschichten des Transmedia Storytelling ergeben, und es wird erläutert, wie dieses Verfahren in einer Markenkampagne für Kinderbetreuung eingesetzt werden könnte, um Informationen zu verbreiten, die dazu beitragen, die Art und Weise zu ändern, wie sich neue Eltern um ein Kleinkind kümmern.

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