Ventas y marketing

Economía, finanzas, empresa y gestión / Empresa y gestión / Ventas y marketing (12765)

Economía, finanzas, empresa y gestión / Empresa y gestión / Ventas y marketing
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  • Marketing de influência nas redes sociais
    Ines Costa
    O marketing digital tornou-se essencial para as marcas que pretendem expandir a sua presença online. Os avanços tecnológicos remodelaram este campo, com ferramentas como sítios Web, redes sociais, aplicações e blogues que permitem um envolvimento constante dos consumidores. As redes sociais redefiniram a comunicação, com plataformas como o Facebook, o YouTube, o Instagram e o T...
    Disponible

    50,86 €

  • Selektion der B2B-Absatzkanäle für erklärungsbedürftige technische Produkte in der deutschen Metall- und Elektroindustrie
    Tobias Schillinger
    Das vorliegende Buch beschäftigt sich mit einem hochrelevanten und bislang wenig erforschten Thema: dem Einfluss der Erklärungsbedürftigkeit technischer Produkte auf die Wahl des Vertriebskanals in B2B-Beziehungen innerhalb der deutschen Metall- und Elektroindustrie. In der wissenschaftlichen Literatur zum Thema B2B-Vertriebskanäle ist die Erklärungsbedürftigkeit von technische...
    Disponible

    103,40 €

  • Planned Social Change and the Diffusion of Innovation
    Gerald Zaltman / Vibrant Publishers
    Dive into the transformative ideas of Planned Social Change and the Diffusion of Innovation by Gerald Zaltman. This foundational book examines the intricate processes behind societal change and the adoption of innovative ideas. Through a mix of groundbreaking theories and real-world applications, Zaltman reveals how change agents, communication strategies, and cultural factors ...
    Disponible

    84,75 €

  • Zaltman Metaphor Elicitation Technique
    Gerald Zaltman / Vibrant Publishers
    Dive deep into the transformative power of metaphors in understanding consumer behavior with Zaltman Metaphor Elicitation Technique by Gerald Zaltman. This pioneering work unveils the groundbreaking technique that revolutionized market research, enabling marketers to uncover subconscious thoughts and emotions driving consumer decisions. By exploring the intricate layers of meta...
    Disponible

    85,60 €

  • Consumer Behavior Research
    Gerald Zaltman / Vibrant Publishers
    Explore the science behind consumer choices with Consumer Behavior Research by Gerald Zaltman, a profound exploration of the psychological, social, and cultural forces that shape purchasing decisions. This book delves into cutting-edge research methodologies and innovative theories, providing actionable insights into the dynamics of consumer behavior. Zaltman’s work bridges the...
    Disponible

    85,02 €

  • Marketing Management
    Gerald Zaltman / Vibrant Publishers
    Explore the evolution of strategic decision-making in marketing with Marketing Management by Gerald Zaltman. This comprehensive book redefines how businesses approach marketing, emphasizing the integration of innovation, customer-centricity, and strategic foresight. Zaltman delves into the complexities of managing marketing initiatives in dynamic environments, offering actionab...
    Disponible

    85,80 €

  • Marketing Theory
    Gerald Zaltman / Vibrant Publishers
    Explore a fresh perspective on marketing with Gerald Zaltman’s Marketing Theory. This insightful book challenges conventional approaches and introduces groundbreaking concepts that redefine how businesses and academics approach marketing. Zaltman delves into the psychology of consumer behavior, the role of narratives, and the interplay of societal values in shaping markets. By ...
    Disponible

    85,80 €

  • Planned Social Change and the Diffusion of Innovation
    Gerald Zaltman / Vibrant Publishers
    Dive into the transformative ideas of Planned Social Change and the Diffusion of Innovation by Gerald Zaltman. This foundational book examines the intricate processes behind societal change and the adoption of innovative ideas. Through a mix of groundbreaking theories and real-world applications, Zaltman reveals how change agents, communication strategies, and cultural factors ...
    Disponible

    102,76 €

  • Consumer Behavior Research
    Gerald Zaltman / Vibrant Publishers
    Explore the science behind consumer choices with Consumer Behavior Research by Gerald Zaltman, a profound exploration of the psychological, social, and cultural forces that shape purchasing decisions. This book delves into cutting-edge research methodologies and innovative theories, providing actionable insights into the dynamics of consumer behavior. Zaltman’s work bridges the...
    Disponible

    103,03 €

  • Badanie postrzegania wartości (Facebook V/S Print Media)
    Ahmad Nadeem / Rabbia Arshad / Sidra Zafar
    Celem niniejszego artykułu jest porównanie postrzegania przez klientów wartości reklamy na portalach społecznościowych (SNS) z ich postrzeganiem wartości reklamy w mediach drukowanych. Dane zostały zebrane za pomocą kwestionariusza na próbie 235 osób i przeanalizowane przy użyciu SPSS. Analiza wykazała, że model wartości reklamy Ducoffe’a zapewnia dobre dopasowanie do oceny war...
    Disponible

    41,38 €

  • Studie zur Wertwahrnehmung (Facebook vs. Printmedien)
    Ahmad Nadeem / Rabbia Arshad / Sidra Zafar
    In diesem Beitrag soll die Wahrnehmung des Werbewertes von Werbung in sozialen Netzwerken (SNSs) mit der Wahrnehmung des Werbewertes von Printmedien verglichen werden. Die Daten wurden mit Hilfe von Fragebögen bei einer Stichprobe von 235 Personen erhoben und mit SPSS ausgewertet. Die Analyse ergab, dass das Ad-Value-Modell von Ducoffe gut geeignet ist, um den Wert von Werbung ...
    Disponible

    41,38 €

  • Étude de la perception de la valeur (Facebook V/S Print Media)
    Ahmad Nadeem / Rabbia Arshad / Sidra Zafar
    L’objectif de cet article est de comparer la perception qu’ont les clients de la valeur de la publicité sur les sites de réseaux sociaux (SRS) à leur perception de la valeur de la publicité dans la presse écrite. Les données ont été recueillies au moyen d’un questionnaire auprès d’un échantillon de 235 personnes et ont été analysées à l’aide du logiciel SPSS. L’analyse a montré...
    Disponible

    41,38 €

  • Studio sulla percezione del valore (Facebook V/S Print Media)
    Ahmad Nadeem / Rabbia Arshad / Sidra Zafar
    Lo scopo di questo lavoro è quello di confrontare la percezione del valore della pubblicità sui siti di social network (SNS) da parte dei clienti con la percezione del valore della pubblicità sui mezzi di stampa. I dati sono stati raccolti tramite questionario da un campione di 235 persone e analizzati con SPSS. Dall’analisi è emerso che il modello di Ad Value di Ducoffe si ada...
    Disponible

    41,38 €

  • Estudo da Perceção de Valor (Facebook V/S Media Impressa)
    Ahmad Nadeem / Rabbia Arshad / Sidra Zafar
    O objetivo deste trabalho é comparar as percepções dos clientes sobre o valor da publicidade em sites de redes sociais (SNSs) com as suas percepções sobre o valor da publicidade em meios impressos. Os dados foram recolhidos através de um questionário numa amostra de 235 pessoas e foram analisados com recurso ao SPSS. A análise indicou que o modelo de valor da publicidade de Duc...
    Disponible

    41,38 €

  • Maximizing Vending Success
    Dr. Clement Kwakye
    In Maximizing Vending Success, we guide you through every step of building a profitable, sustainable vending business. From selecting the right events to mastering customer engagement, this comprehensive guide equips you with the tools and insights to stand out in a crowded marketplace and turn casual browsers into loyal customers.Starting with foundational principles, you’ll l...
    Disponible

    15,42 €

  • Intelligence Artificielle & Marketing des Services
    Moez BELLAAJ
    Cet ouvrage offre une analyse approfondie de l’impact de l’intelligence artificielle (IA) dans le secteur des services, en fournissant des perspectives théoriques et des conseils pratiques pour les managers et chercheurs. Il explore des technologies clés telles que l’automatisation intelligente, le machine learning et le deep learning, et leur rôle dans l’optimisation des proce...
    Disponible

    52,20 €

  • Strategie międzykanałowe w sprzedaży detalicznej mody
    Federico Nardini
    Podkreślając znaczenie strategii międzykanałowych w branży detalicznej mody, niniejsze badanie koncentruje się na zintegrowanych doświadczeniach konsumentów mody w różnych kanałach. Celem tego badania jest wyjaśnienie ewolucji marketingu i strategii marek modowych w oparciu o zmianę nawyków i potrzeb konsumentów oraz ich nowy sposób podejścia do zakupu odzieży poprzez wielokana...
    Disponible

    73,33 €

  • Cross-Channel-Strategien im Modeeinzelhandel
    Federico Nardini
    Um die Bedeutung von Cross-Channel-Strategien im Modeeinzelhandel zu unterstreichen, konzentriert sich diese Studie auf die integrierten Erfahrungen von Modekunden über verschiedene Kanäle hinweg. Ziel dieser Studie ist es, die Entwicklung des Marketings und der Strategien von Modemarken zu erläutern, die auf den veränderten Gewohnheiten und Bedürfnissen der Verbraucher und auf...
    Disponible

    73,31 €

  • Stratégies cross-canal dans le secteur de la vente au détail de produits de mode
    Federico Nardini
    Soulignant l’importance des stratégies cross-canal dans le secteur de la vente au détail de la mode, cette étude se concentre sur les expériences intégrées des consommateurs de mode à travers différents canaux. L’objectif de cette étude est d’expliquer l’évolution du marketing et des stratégies des marques de mode en fonction du changement des habitudes et des besoins des conso...
    Disponible

    73,31 €

  • Strategie cross-canale nel retail della moda
    Federico Nardini
    Sottolineando l’importanza delle strategie cross-canale nel settore della vendita al dettaglio di moda, questa ricerca si concentra sulle esperienze integrate dei consumatori di moda attraverso i diversi canali. Lo scopo di questo studio è spiegare l’evoluzione del marketing e delle strategie dei marchi di moda in base al cambiamento delle abitudini e delle esigenze dei consuma...
    Disponible

    73,33 €

  • Estratégias Cross Channel no retalho de moda
    Federico Nardini
    Sublinhando a importância das estratégias cross channel no sector do retalho de moda, esta investigação centra-se nas experiências integradas dos consumidores de moda em diferentes canais. O objetivo deste estudo é explicar a evolução do marketing e das estratégias das marcas de moda com base na mudança de hábitos e necessidades dos consumidores e na sua nova forma de encarar a...
    Disponible

    73,33 €

  • Digital Marketing
    Klaus Solberg Söilen
    This textbook balances the theory of digital marketing with the practical skills for prospective marketers in professional organizations, both public and private. It begins with an introduction to the digital landscape following the structure of market segmentation, B2C, B2B applications, as a starting point, of digital marketing. It then takes the readers through the customer ...
    Disponible

    153,15 €

  • Drip, Drip, Sold
    Barry Thomas
    Are you ready to transform your real estate business and close more deals effortlessly? Drip, Drip, Sold is your go-to resource for mastering the art of drip marketing campaigns in today’s competitive real estate market. This step-by-step guide demystifies the process of creating and optimizing drip campaigns to help you connect with leads, build trust, and stay top-of-mind wit...
    Disponible

    19,45 €

  • Beschaffungsstrategie Additive Fertigung
    Matthias M. Meyer
    Dieses Buch untersucht die Auswirkungen additiver Fertigung (3D-Druck) auf das Versorgungsrisiko funktionaler Beschaffungsobjekte. Im Rahmen eines multitheoretischen und multimethodischen Ansatzes wird ein Portfoliomodell entwickelt, das Bezugsquellen traditioneller Fertigung (TM) und additiver Fertigung (AM) im Rahmen eines Hedged Sourcing Ansatzes kombiniert, um die Versorgun...
    Disponible

    102,89 €

  • Emerging Markets
    Nathan M Eva
    Market Analysis and Opportunities: Provide a comprehensive analysis of emerging markets, identifying key trends, growth opportunities, and challenges for businesses looking to compete in these dynamic environments. Global Value Chain Dynamics: Explore the role of emerging markets within the global value chain, examining how they integrate with and contribute to the production, ...
    Disponible

    127,72 €

  • Sustainable Human Resource Management Strategies and Practices
    Sugumar Mariappanadar
    The 2nd edition of Sustainable Human Resource Management: Strategies, Practices and Challenges delves into the evolving landscape of sustainable HRM. Replacing three chapters, it introduces fresh topics like ’Corporate Sustainability Business Strategy Context for Sustainable HRM,’ ’High-Performance Sustainable Work Practices for Corporate Sustainability,’ and ’Sustainable HRM f...
    Disponible

    221,85 €

  • Responsible Marketing
    Lola Bakare
    Set your approach to authentic advocacy and meaningful brand activism up for success to drive your bottom line and embrace your biggest opportunity as a marketer. Responsible Marketing takes readers through a forward-looking approach to inclusive marketing, offering a compelling blend of case studies, in-depth interviews, social impact marketing principles and inclusive leader...
    Disponible

    37,66 €

  • Responsible Marketing
    Lola Bakare
    Set your approach to authentic advocacy and meaningful brand activism up for success to drive your bottom line and embrace your biggest opportunity as a marketer. Responsible Marketing takes readers through a forward-looking approach to inclusive marketing, offering a compelling blend of case studies, in-depth interviews, social impact marketing principles and inclusive leader...
    Disponible

    127,68 €

  • B2B Influencer Marketing
    Nick Bennett
    Have you ever wondered how your B2B brand could use influencers to drive revenue? Ever seen B2C brands killing it in the creator economy and wanted to do the same? If so, this practical guide on how B2B brands can partner with creators to generate more authentic and effective campaigns is the book for you. Transform your B2B marketing strategy with the power of influencer marke...
    Disponible

    47,98 €

  • B2B Influencer Marketing
    Nick Bennett
    Have you ever wondered how your B2B brand could use influencers to drive revenue? Ever seen B2C brands killing it in the creator economy and wanted to do the same? If so, this practical guide on how B2B brands can partner with creators to generate more authentic and effective campaigns is the book for you. Transform your B2B marketing strategy with the power of influencer marke...
    Disponible

    151,69 €


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