Ventas y marketing

Economía, finanzas, empresa y gestión / Empresa y gestión / Ventas y marketing (8467)

Economía, finanzas, empresa y gestión / Empresa y gestión / Ventas y marketing
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  • The Marketing Analytics Practitioner’s Guide
    Ashok Charan
    As the use of analytics becomes increasingly important in today’s business landscape, The Marketing Analytics Practitioner’s Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and students alike.The four-volume compendium of MAPG provides an in-depth look at marketing ...
    Disponible

    72,56 €

  • The Marketing Analytics Practitioner’s Guide
    Ashok Charan
    As the use of analytics becomes increasingly important in today’s business landscape, The Marketing Analytics Practitioner’s Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and students alike.The four-volume compendium of MAPG provides an in-depth look at marketing ...
    Disponible

    72,56 €

  • The Marketing Analytics Practitioner’s Guide
    Ashok Charan
    As the use of analytics becomes increasingly important in today’s business landscape, The Marketing Analytics Practitioner’s Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and students alike.The four-volume compendium of MAPG provides an in-depth look at marketing ...
    Disponible

    72,51 €

  • From Grassroots to Greatness
    Lloyed Lobo
    Master 13 game-changing rules to skyrocket your business with Community Led Growth, covering tactical advice from iconic brands like Apple, Atlassian, Harley-Davidson, HubSpot, and more.'Lloyed is not only an exceptional community builder, he’s also a student of the craft. He’s soaked up lessons from the best communities in the world to help propel your business to new heights....
    Disponible

    39,79 €

  • From Grassroots to Greatness
    Lloyed Lobo
    Master 13 game-changing rules to skyrocket your business with Community Led Growth, covering tactical advice from iconic brands like Apple, Atlassian, Harley-Davidson, HubSpot, and more.'Lloyed is not only an exceptional community builder, he’s also a student of the craft. He’s soaked up lessons from the best communities in the world to help propel your business to new heights....
    Disponible

    24,76 €

  • Freelance Consulting
    Daniel D. Coffman
    How to take the headache out of starting your own Freelance Consulting Business.Are you tired of working for others?Have you always been dreaming of starting your own business and being your own boss?Do your friends always turn to you for advice?If your answer to all these questions is yes, then, starting your own consulting business is something you definitely should do.Nowada...
    Disponible

    20,08 €

  • La créativité publicitaire
    Athina Y. Zotou
    La littérature fait état d’un grand nombre de recherches sur la créativité publicitaire, mais peu d’études s’intéressent à la créativité publicitaire dans le contexte plus large des relations entre les agences de publicité et leurs clients. Grâce à des méthodes qualitatives et quantitatives, la présente étude vise à examiner les différentes perceptions et approches des agences ...
    Disponible

    66,92 €

  • Creatività pubblicitaria
    Athina Y. Zotou
    La letteratura suggerisce un gran numero di ricerche sulla creatività pubblicitaria, tuttavia solo pochi studi indagano la creatività pubblicitaria nel contesto più ampio del rapporto agenzia-cliente. Attraverso metodi qualitativi e quantitativi, la presente ricerca si propone di indagare le diverse percezioni e approcci delle agenzie pubblicitarie e dei clienti riguardo alla c...
    Disponible

    67,00 €

  • Criatividade publicitária
    Athina Y. Zotou
    A literatura sugere uma grande quantidade de investigação sobre criatividade publicitária, mas apenas alguns estudos investigam a criatividade publicitária no contexto mais alargado da relação agência de publicidade-cliente. Através de métodos qualitativos e quantitativos, a presente investigação tem como objetivo investigar as diferentes percepções e abordagens das agências de...
    Disponible

    66,93 €

  • Kreativität in der Werbung
    Athina Y. Zotou
    In der Literatur findet sich eine Vielzahl von Forschungsarbeiten zum Thema Werbekreativität, doch nur wenige Studien befassen sich mit der Werbekreativität im breiteren Kontext der Beziehung zwischen Werbeagenturen und Kunden. Mit Hilfe qualitativer und quantitativer Methoden zielt die vorliegende Studie darauf ab, die unterschiedlichen Wahrnehmungen und Ansätze von Werbeagent...
    Disponible

    66,91 €

  • Рекламный креатив
    Атина Ю. Зоту
    В литературе существует большое количество исследований, посвященных рекламному креативу, однако лишь немногие из них изучают рекламный креатив в более широком контексте отношений между рекламным агентством и клиентом. Настоящее исследование, проведенное с помощью качественных и количественных методов, направлено на изучение различных представлений и подходов рекламных агентств...
    Disponible

    68,16 €

  • Stop Starvation Marketing
    Christine Slocumb
    Get ready to embark on a journey through twenty-three power moves that will help you grow a successful healthcare, biotech, or IT company. With practical tips and real-world success stories, Stop Starvation Marketing is a must-read for tech leaders looking to take their marketing to the next level. Every chapter is packed with tactics, tips, and punchy anecdotes that immediatel...
    Disponible

    24,90 €

  • 'The Pinnacle of Success
    Patrick Mukosha
    Greetings and welcome! In this engrossing book, we embark on an investigation into the most well-known brands in the world, learning about their fascinating histories and evaluating their benefits, drawbacks, opportunities, and threats. Each chapter focuses intently on a specific brand and provides detailed details on both their accomplishments and failures. These companies, wh...
    Disponible

    30,48 €

  • Freelancing
    Pedro Jackson
    The freelancing blueprint will break down in steps the precise practical steps you need to take to become a top earning freelancer in 90 days or less!Anyone can earn as a freelancer. You do not need a specialized skill.However, if you do have a specialized skill of any kind such as writing, graphic design, or programming than it would be absolutely ludicrous not to get this boo...
    Disponible

    16,03 €

  • Social Media Marketing 2024
    Oliver Kemp
    Are you prepared to enter the world of social media marketing and advance your career? This is the definitive guide you have been looking for, so stop searching now.You will learn all the techniques, methods, and trade secrets you need to succeed as a social media marketing manager in this thorough manual. This book offers the information you need to create a successful busines...
    Disponible

    32,55 €

  • Get Them to Care
    Julie M Wanzer / Julie Wanzer
    Get Them to Care is a step-by-step business development focused book on how to tell a compelling story and highlight both personal and company expertise on LinkedIn®.Managing both your personal and company’s online presence and branding is no longer an option but an obligation in today’s digital world. Critical decisions are being made about you and your company, by both your p...
    Disponible

    34,03 €

  • Gestão eletrónica do valor das relações na indústria hoteleira
    Jebril Alhelalat
    A comunicação, a qualidade do serviço, a marca e os múltiplos intervenientes são destacados como abordagens de marketing relacional. A comunicação pessoal e eletrónica, o branding, a qualidade da relação, o serviço ao cliente e as relações com o cliente são as dimensões do marketing relacional que são postas em destaque. As qualidades do sítio Web (qualidade do sistema, qualida...
    Disponible

    125,33 €

  • Get Them to Care
    Julie Wanzer
    Get Them to Care is a step-by-step business development focused book on how to tell a compelling story and highlight both personal and company expertise on LinkedIn®.Managing both your personal and company’s online presence and branding is no longer an option but an obligation in today’s digital world. Critical decisions are being made about you and your company, by both your p...
    Disponible

    25,93 €

  • Origin and Branding in International Market Entry Processes
    Carlos Francisco e Silva
    In today’s globalized economy, selecting the right entry strategy is critical for companies looking to expand into foreign markets. This decision has a significant impact on a company’s performance and its ability to collaborate with global supply chains. Moreover, with consumers becoming increasingly aware of the origins of products and brands, it is essential for companies to...
    Disponible

    248,76 €

  • Pandora
    Anca Bucuta / Cristina Maria Balgaradean / Dan-Cristian Dabija
    Ein wichtiges Merkmal der jungen Verbraucher ist ihr Wunsch, modisch zu sein und mit ihren Freunden und den Trends der Gesellschaft Schritt zu halten. Auf diese Weise können sie sich individualisieren, sich einzigartig fühlen und ihre Zugehörigkeit zu einer bestimmten sozialen Gruppe beweisen. Eine wichtige Rolle spielt dabei auch das äußere Erscheinungsbild, das durch die Art ...
    Disponible

    33,01 €

  • Пандора
    Анка Букута / Дан-Кристиа Дабижа / Кристина Балгарадеан
    Важной особенностью молодых потребителей является их стремление быть модными, не отставать от друзей и тенденций в обществе. Таким образом они могут индивидуализировать себя, почувствовать себя уникальными и доказать свою принадлежность к определенной социальной группе. Важную роль играет их внешний вид, выражающийся в манере одеваться и носить аксессуары. Для современных потре...
    Disponible

    26,54 €

  • Pandora
    Anca Bucuta / Cristina Maria Balgaradean / Dan-Cristian Dabija
    Una caratteristica importante dei giovani consumatori è il desiderio di essere alla moda e di stare al passo con gli amici e le tendenze della società. In questo modo possono individualizzarsi, sentirsi unici e dimostrare la loro appartenenza a un particolare gruppo sociale. Il loro aspetto fisico, rappresentato dal modo in cui si vestono e dagli accessori che indossano, gioca ...
    Disponible

    32,95 €

  • Pandora
    Anca Bucuta / Cristina Maria Balgaradean / Dan-Cristian Dabija
    Une caractéristique importante des jeunes consommateurs est leur désir d’être à la mode et de suivre leurs amis et les tendances de la société. Ils peuvent ainsi s’individualiser, se sentir uniques et prouver leur appartenance à un groupe social particulier. Leur apparence physique, qui se traduit par la façon dont ils s’habillent et les accessoires qu’ils portent, joue un rôle...
    Disponible

    33,01 €

  • Pandora
    Anca Bucuta / Cristina Maria Balgaradean / Dan-Cristian Dabija
    Uma caraterística importante dos jovens consumidores é o seu desejo de estar na moda e de acompanhar os amigos e as tendências da sociedade. Desta forma, podem individualizar-se, sentir-se únicos e provar a sua pertença a um determinado grupo social. A sua aparência física, expressa pela forma como se vestem e pelos acessórios que usam, desempenha um papel importante. Para os c...
    Disponible

    33,01 €

  • Collaboration Is the New Competition
    Priscilla McKinney
    Without true collaboration, business professionals will not thrive and businesses will not survive. Fortunately, mastering this new way of working is a mindset shift, followed by taking initiative to act. The positive results-both personal and professional-are virtually instantaneous.Collaboration Is the New Competition shows how to take advantage of new ways to analyze complex...
    Disponible

    21,87 €

  • ChatGPT Strategies for B2B Transformation
    Jason Hoover
    This book explores the transformative capabilities of generative AI tools like ChatGPT and how small and medium-sized businesses (SMBs) can effectively harness them to reinvent their sales & marketing machine and launch transformation across the enterprise.  It is geared towards B2B (business-to-business) business leaders who want to understand ChatGPT’s true disruptive potenti...
    Disponible

    16,60 €

  • DIE ROLLE DES INNOVATIVEN MARKETINGS BEI DER STEIGERUNG DER EXPORTKAPAZITÄT
    Shohjahon Olimov
    Heutzutage sind Unternehmen weithin als Wirtschaftseinheiten tätig, die sich schnell an Veränderungen im wirtschaftlichen Umfeld anpassen können und ständig neue Techniken und Technologien benötigen. Daher wird der Entwicklung der Unternehmen und der Sicherung ihrer Wettbewerbsfähigkeit in unserer Republik besondere Aufmerksamkeit gewidmet. Der Präsident der Republik Usbekistan...
    Disponible

    55,55 €

  • Il ruolo del marketing innovativo nell’aumento della capacità di esportazione
    Shohjahon Olimov
    Oggi le imprese operano ampiamente come entità economiche in grado di adattarsi rapidamente ai cambiamenti dell’ambiente economico e richiedono costantemente nuove tecniche e tecnologie. Pertanto, si sta prestando particolare attenzione allo sviluppo dell’impresa e alla garanzia della sua competitività nella nostra Repubblica. Il Presidente della Repubblica dell’Uzbekistan S. M...
    Disponible

    55,47 €

  • O papel do marketing inovador no aumento da capacidade de exportação
    Shohjahon Olimov
    Hoje em dia, as empresas funcionam amplamente como entidades económicas capazes de se adaptarem rapidamente às mudanças no ambiente económico e requerem constantemente novas técnicas e tecnologias. Por conseguinte, está a ser dada especial atenção ao desenvolvimento da empresa e à garantia da sua competitividade na nossa república. O Presidente da República do Uzbequistão, S. M...
    Disponible

    55,47 €

  • Werbekampagnen für Versicherungen in einem ungünstigen wirtschaftlichen Umfeld
    Pablo Andres F. de Souza
    Ständig wird über den tatsächlichen Wert einer Marke und den Nutzen, den man aus diesem Vermögenswert ziehen kann, debattiert. In einem ungünstigen wirtschaftlichen Umfeld sind jedoch häufig erste Anzeichen von Sparmaßnahmen bei den Kommunikationsbudgets zu beobachten, was häufig im Widerspruch zu Reden steht, die die Bedeutung einer starken und anerkannten Marke betonen, aber ...
    Disponible

    54,90 €


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