Economía conductista/conductual

Economía, finanzas, empresa y gestión / Economía / Economía conductista/conductual (269)

Economía, finanzas, empresa y gestión / Economía / Economía conductista/conductual
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  • Auto Brand
    Anders Parment
    The car - once everybody’s dream and a key status symbol in most countries and cultures - has been extensively questioned in the last decades and in the last few years particularly. Urbanisation, traffic congestion, pollution problems, heavy reliance on scarce oil supplies, safety issues and ever-growing competition, have all provided significant business challenges for the aut...
    Disponible

    70,06 €

  • Neuromarketing in Action
    Anne-Sophie Bayle-Tourtoulou / Michael Badoc / Patrick Georges
    Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. It shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool. Referencing many global brands such as such as Aston Martin, Hermes, Virgin, Facebook, Ralph Lauren and Fuji, the ...
    Disponible

    110,33 €

  • Neuro-Sell
    Simon Hazeldine
    Anyone involved in sales faces huge challenges these days, from fierce global competition and increased pressure on margins to the power of internet-savvy buyers and difficulties with getting time with prospective buyers. To succeed in sales, something more than the traditional techniques is needed. Neuro-Sell presents an effective, brain-based approach to selling that is sensi...
    Disponible

    70,22 €

  • Handbook of Research on Managing and Influencing Consumer Behavior
    Hans Ruediger Kaufman
    In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behavior. The Handbook of Research on Managing and Influencing Consumer Behavior discusses the importance of under...
    Disponible

    466,36 €

  • Better, Stronger, Faster
    Daniel Gross
    ...
    Disponible

    15,52 €

  • Happier People Healthier Planet
    Belton Teresa
    ’Happier People Healthier Planet’ addresses the diametrically opposed issues of personal wellbeing and ecological destruction as inseparable concerns. It shows how carefully attending to what really matters for personal thriving will also protect the environment.Most human beings are strongly attracted to material possessions, novelty and ever greater comfort and convenience, y...
    Disponible

    29,21 €

  • 8 Keys to Exceptional Selling
    Rodriguez Mike
    With close to three decades of professional sales experience, Mike Rodriguez is a world renowned motivator, a Sales Expert and a Master Trainer. He is a former Zig Ziglar Showcase Speaker and Sales Trainer and he has hosted training alongside the legendary Tom Hopkins! Mike has trained thousands around the world and he now shares a deep dive into the 8 Key sales strategies that...
    Disponible

    14,82 €

  • Customer IMPACT Agenda
    Phil Winters
    For a customer strategy to be effective in the acquisition of new customers and the strengthening of existing relationships, it needs to reach them throughout their entire purchase decision cycle. To achieve this, it's important to understand the entire customer experience long before they may be in touch with your organization. Effectively: seeing your own organization from t...
    Disponible

    41,89 €

  • The Only Sacred Ground
    Gregory N. Derry
    For the past several centuries, science has been offering us a powerful new way to understand nature, but the accompanying rise of materialistic philosophy threatens to drain the meaning and sacred quality of our experience of nature. The resulting tension represents a fractured and incoherent apprehension of nature on both a personal and a cultural level. In this book, Grego...
    Disponible

    18,18 €

  • Impulse Economy
    Gary Schwartz
    ...
    Disponible

    13,81 €

  • Handbook of Research on Retailer-Consumer Relationship Development
    Elena Druica / Fabio Musso
    Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interaction. With the emergence of modern merchandising techniques and a rise in large retail companies, consumers have become increasingly vigilant of practice within the retail industry. Handbook of Research on Retailer-Consumer Relation...
    Disponible

    498,54 €

  • Handbook of Research on Consumerism in Business and Marketing
    Kaufmann
    The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic of consumerism, enabling business to succeed in a consumer-driven market. Handbook of Research on C...
    Disponible

    479,10 €

  • Culture and Consumer Behavior
    Chi-Yue Chiu / Dongmei Li / Letty Y-Y Kwan
    Culture and Consumer Behavior explains the importance of cultural literacy in marketing, and why a solid understanding is vital to successful international marketing efforts. The authors use a conceptual and empirical framework for analyzing how culture affects consumer behaviors, and provide 7 steps for understanding the influence of culture on consumer behaviors. The 7 steps ...
    Disponible

    81,70 €

  • Behavioral Portfolio Management
    C. Thomas Howard / CThomas Howard
    The investment industry is on the cusp of a major shift, from Modern Portfolio Theory (MPT) to Behavioral Finance, with Behavioral Portfolio Management (BMP) the next step in this transition. BPM focuses on how to harness the price distortions that are driven by emotional crowds and use this to create superior portfolios. Once markets and investing are viewed through the lens o...
    Disponible

    63,10 €

  • Chasing Cool
    Gene Pressman / Noah Kerner
    ...
    Disponible

    15,52 €

  • Analyzing Strategic Behavior in Business and Economics
    Thomas J. Webster / Thomas JWebster
    This textbook is an introduction to game theory, which is the systematic analysis of decision-making in interactive settings. Game theory can be of great value to business managers. The ability to correctly anticipate countermove by rival firms in competitive and cooperative settings enables managers to make more effective marketing, advertising, pricing, and other business de...
    Disponible

    166,94 €

  • Auto Brand
    Anders Parment
    ...
    Disponible

    24,14 €

  • Transcultural Marketing for Incremental and Radical Innovation
    Bryan Christiansen
    As technology continues to drive innovation and impact societies across multiple national boundaries and cultures, new approaches towards marketing products must be created and implemented to be successful in an era of hypercompetition. Transcultural Marketing for Incremental & Radical Innovation provides in depth discussion on tactics for improving existing products while inve...
    Disponible

    243,66 €

  • The Oxford Handbook of the History of Consumption
    Frank Trentmann
    ...
    Disponible

    72,76 €

  • Neuro-Sell
    Simon Hazeldine
    ...
    Disponible

    24,30 €

  • Dynamics of Competitive Advantage and Consumer Perception in Social Marketing
    Kapoor
    Although social marketing is generally associated with communication activities and mass media, there exists a broader scope of social marketing that utilizes a systematic approach to defining concepts, behaviors, and products for promotion and distribution. Dynamics of Competitive Advantage and Consumer Perception in Social Marketing explores important social issues that call ...
    Disponible

    230,06 €

  • Give Your Guest a Wow! 21 Ways to Create Impeccable Hotel Customer Service That Leaves a Lasting Impression
    Adam Hamadache
    Imagine that every hotel guest you serve walked out the door and told just five people how amazing their experience was... To get it right, it’s going to take so much more than good customer service. It’ll be the ’little things’ that count, those WOW Moments that create an experience for the guest they haven’t had anywhere else and are left feeling compelled to share with their...
    Disponible

    28,72 €

  • Cases on Consumer-Centric Marketing Management
    Jham / Sandeep Puri / Vimi Jham
    As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies. Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing...
    Disponible

    229,87 €

  • The Shopper Marketing Revolution
    Mike Anthony / Toby Desforges
    The consumer goods industry accounts for 20 percent of the world's gross domestic product (GDP)—that's over $14 trillion in turnover. And yet the industry isn't growing! It lags behind global GDP growth, and the latest figures suggest that the world's top 250 consumer goods manufacturers lost nearly $38 billion in profit in 2011 compared to the previous year. As...
    Disponible

    24,55 €

  • Delight Your Customers
    Steve Curtin
    When it comes to customer service, only extraordinary will do. Discover the three elements common to all exceptional service experiences. ...
    Disponible

    19,90 €

  • Consumer Information Systems and Relationship Management
    Lin
    Businesses continue to design and implement a variety of information systems that facilitate the creation, aggregation, and provision of product-related information in order to increase the role that quality information is playing in consumers’ decision-making processes. Consumer Information Systems and Relationship Management: Design, Implementation, and Use highlights empiric...
    Disponible

    216,42 €

  • Get Clients Now! (TM)
    C. Hayden / CHayden
    Stop crossing your fingers and hoping your chosen marketing methods are landing with the right customers. Learn how to target your base today! ...
    Disponible

    25,83 €

  • The Customer Service Survival Kit
    Richard Gallagher
    The right words can transform volatile scenarios into calm and productive encounters. But this book is about more than talk--it’s about making sure your customers are happy. ...
    Disponible

    19,88 €

  • Consumption Culture in Europe
    Although studies indicate the assumption of one single European market, other research emphasizes European countries have distinct market identities. Meanwhile, as individual countries begin to have a more widespread understanding of culture, global culture still remains unshared between countries. Consumption Culture in Europe: Insight into the Beverage Industry brings the mos...
    Disponible

    216,94 €

  • Anatomy of a Trend
    Henrik Vejlgaard
    A fascinating look at the predictable patterns behind trendsIt is one of the most puzzling mysteries of modern culture: how do changes in style and taste come about?It’s all part of the inner workings of trends. In Anatomy of a Trend, pioneering trend sociologist Henrik Vejlgaard reveals this startling truth: there are actually predictable patterns behind every trend. Vejlgaard...
    Disponible

    23,82 €


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