Atención al cliente

Economía, finanzas, empresa y gestión / Empresa y gestión / Ventas y marketing / Atención al cliente (333)

Economía, finanzas, empresa y gestión / Empresa y gestión / Ventas y marketing / Atención al cliente
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  • Customer Romance
    J. N. Halm
    CUSTOMER ROMANCE 'A New Feel of Customer Service' Is about creating love - not just any love, but love that rewards. It is a book for business owners, leaders, managers or professionals who want to become darlings to all their customers. It is for the individual (or business) that intends to bring some sunshine into the lives of customers. This is a book about how a business ca...
    Disponible

    17,94 €

  • Dear Customer
    Sean William Brown
    Dear customer who is reading this book blurb: Have you ever thought how relaxing it would be to work in a coffee shop? You might have thought, 'Yeah, I'd like to become a barista, I wonder how hard it is?' You may have thought how nice it would be to have regular customers, chit-chatting about their day. It would be like a fun sitcom! Have you wondered how great it must be to...
    Disponible

    11,42 €

  • Service Marketing in Ghana
    John Kuada / Robert Hinson
    Service Marketing in Ghana focuses on important service and customer management themes like the nature of services and their marketing challenges, challenges to the attainment of customer-oriented business cultures in Ghana, the building of business-to-business relationships, development of service marketing strategies; as well as knowing, assessing and managing your customers....
    Disponible

    26,03 €

  • Business Relationship Manager
    Ernest Brewster
    Business relationship management (BRM) is central to all aspects of an organisation’s interaction with existing and potential customers. It is crucial for building and maintaining strong relationships between service provider and customer and relies on understanding customer needs. It provides a mechanism for meeting those needs and identifies areas of required change and impro...
    Disponible

    31,10 €

  • Handbook of Research on Retailer-Consumer Relationship Development
    Elena Druica / Fabio Musso
    Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interaction. With the emergence of modern merchandising techniques and a rise in large retail companies, consumers have become increasingly vigilant of practice within the retail industry. Handbook of Research on Retailer-Consumer Relation...
    Disponible

    498,54 €

  • Handbook of Research on Consumerism in Business and Marketing
    Kaufmann
    The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic of consumerism, enabling business to succeed in a consumer-driven market. Handbook of Research on C...
    Disponible

    479,10 €

  • Seduce Your Customers
    Kerry Szymanski
    Believe it or not, marketing is a lot like dating. In this witty and accessible book, aspiring entrepreneurs will find an innovative new model for marketing success... one that parallels the stages of romantic relationships. Fashioned around 'The Dating Lifecycle Curve,' Seduce Your Customers will show you how to develop highly successful marketing strategies. Learn how to at...
    Disponible

    8,86 €

  • Water Cooler Talk
    Carmen Schwab
    Water Cooler 'Talk', Hydration for a WOW Customer Experience provides easy to use concepts and tools to create WOW and memorable customer experiences, internal and external, and turn water cooler conversations into a source of never ending testimonials!As it relates to the customer experience, people are far more inclined to communicate a bad experience, even the most loyal of ...
    Disponible

    17,54 €

  • Service Mining
    Wei Lun Chang / Wei-Lun Chang
    The shifting focus of service from the 1980s to 2000shas proved that IT not only lowers the cost of servicebut creates avenues to enhance and increase revenuethrough service. The new type of service, e-service,is mobile, flexible, interactive, and interchangeable.While service science provides an avenue for futureservice researches, the specific research areas fromthe IT perspe...
    Disponible

    18,74 €

  • Service-Dominant Logic
    Robert F. Lusch / Robert FLusch / Stephen L. Vargo / Stephen LVargo
    ...
    Disponible

    124,16 €

  • Customers Inside, Customers Outside
    Michael W. Lowenstein / Michael WLowenstein
    Over the past several years, leading companies haveentered a period of major marketing and operationaladjustment and convergence, or intersection. It’s areaction to a critical fact of life: Customers-not organizations-now control the decision-making dynamicsand how organizations are perceived. We arewitnessing significant multichannel media application(and resultant omnichannel...
    Disponible

    18,57 €

  • Dynamic Customer Strategy
    John FTanner / Jr. John F. Tanner / JrJohn FTanner
    Marketers, merchandisers, and sales executives alike are struggling with Big Data - the data streaming at increasing speeds from myriad channels and options for communicating with customers. The tools are likely to continue to multiply, paralyzing many executives with simply too many choices. Using data from a four-year study, this book provides a process for rigorous decision ...
    Disponible

    18,52 €

  • Customer Service
    Emmanuel Danstan Chinunda
    ...
    Disponible

    20,58 €

  • Progressive Trends in Knowledge and System-Based Science for Service Innovation
    Michitaka Kosaka
    Scientific investigation in the service industry has produced a major effect on productivity and quality in order to lead to new services. With ever-evolving internet technologies and information environments, system science and knowledge science seem to be an effective tool for service innovation in the 21st century. Progressive Trends in Knowledge and System-Based Science for...
    Disponible

    243,39 €

  • Defeat the Drama!
    Kirsten E. Ross Mlir Sphr / Kirsten ERoss Mlir Sphr
    Drama in the workplace comes in many forms, and most of us recognize it when we see it: feuding co-workers, employees who bring life issues to work, inconsistent expectations among departments, top performers resenting colleagues who skate by. Author and expert coach Kirsten Ross uses the term drama broadly to describe anything that shifts an employee’s focus away from where it...
    Disponible

    22,04 €

  • Delight Your Customers
    Steve Curtin
    When it comes to customer service, only extraordinary will do. Discover the three elements common to all exceptional service experiences. ...
    Disponible

    19,90 €

  • Consumer Information Systems and Relationship Management
    Lin
    Businesses continue to design and implement a variety of information systems that facilitate the creation, aggregation, and provision of product-related information in order to increase the role that quality information is playing in consumers’ decision-making processes. Consumer Information Systems and Relationship Management: Design, Implementation, and Use highlights empiric...
    Disponible

    216,42 €

  • Microsoft Dynamics Crm 2011 Reporting
    Damian Sinay / Manish Kumaar
    ...
    Disponible

    71,40 €

  • Get Clients Now! (TM)
    C. Hayden / CHayden
    Stop crossing your fingers and hoping your chosen marketing methods are landing with the right customers. Learn how to target your base today! ...
    Disponible

    25,83 €

  • Strategic Customer Management
    Adrian Payne / Pennie Frow
    ...
    Disponible

    95,85 €

  • The Customer Service Survival Kit
    Richard Gallagher
    The right words can transform volatile scenarios into calm and productive encounters. But this book is about more than talk--it’s about making sure your customers are happy. ...
    Disponible

    19,88 €

  • Customer-Oriented Marketing Strategy
    Tevfik Dalgic / Tevflik Dalgic / Tulay Yeniceri
    What is customer orientation? And how does it fit in your idea of a good marketing strategy? This book can help you understand more about the relationships, applications, and steps to take to drive continuous relationships with customers to aid in the process of defining and implementing niche strategies, international marketing efforts, and electronic commerce. Inside, the aut...
    Disponible

    18,48 €

  • Essential Skills
    Jennifer Wilkins
    Improve your vocabulary skills for the office and daily life with an easy-to-follow workbook that teaches you the facts you need to know to complete office tasks. Jennifer Wilkins, who helps adult learners achieve academic and vocational success as the owner of Pathways Educational Services, an adult learning centre, provides lessons, exercises, and strategies to help you furth...
    Disponible

    41,95 €

  • Customer-Centric Marketing Strategies
    Kaufmann
    As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success fa...
    Disponible

    243,95 €

  • 42 Rules for Outsourcing Your Call Center (2nd Edition)
    Geoffrey A. Best / Geoffrey ABest
    ’42 Rules for Outsourcing Your Call Center (2nd Edition)’ is a compilation of real-life problems, lessons learned, pitfalls found, and practical approaches for planning, implementing, and outsourcing call center operations. It provides a path for companies outsourcing their first call center with a logical sequence of steps for moving an existing operation to an outsourced orga...
    Disponible

    22,40 €

  • Microsoft Dynamics Crm 2011 Customization & Configuration (Mb2-866) Certification Guide
    Neil Benson
    ...
    Disponible

    85,74 €

  • Bare Knuckle Customer Service (second edition)
    Chris Norton / Simon Hazeldine
    'Customer service has been central to Dell’s success - this book is packed with practical techniques and proven insights for improving performance.' - Michael Dell, CEO, Dell When You Get This One Thing Right You’ll Literally Obliterate The Competition... How you treat your customers and what you do to keep them coming back for more will have the biggest impact on your bottom l...
    Disponible

    29,83 €

  • Designing Service Processes to Unlock Value
    Joy Field / Joy M. Field / Joy MField
    The service process design landscape is changing, with a much broader range of design options now available. Opportunities for new service design configurations are being supported, to a large extent, by technology-enabled innovations; many tasks previously performed by the service provider may now be performed by either the customer or the service provider. As a result, custom...
    Disponible

    16,84 €

  • Emotional Intelligence for Sales Success
    Colleen Stanley
    Even seasoned salespeople buckle in high-pressure situations. Learn how to increase your emotional intelligence to improve your performance, maximize results, and close more deals. ...
    Disponible

    19,81 €

  • Virtanza
    Debbie Holzkamp
    VIR-TAN-ZA (vûr-TAHN-zƏ) n. [neologism, a newly coined term] 1. A condition, state, or attitude of truth, financial success, and customer loyalty among business-to-business sales professionals. 2. Courage in the face of adverse business cycles or uncommon challenges. 3. Commitment to the highest degree of preparedness in business dealings resulting in outstanding professional a...
    Disponible

    27,84 €


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