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KI und Kundenbeziehungsmanagement (CRM) in KMUs Erkundung

KI und Kundenbeziehungsmanagement (CRM) in KMUs Erkundung

Touraj Jafari

98,71 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Gestión y técnicas de gestión
ISBN:
9786202337823
98,71 €
IVA incluido
Disponible
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Dieses Buch untersucht die transformative Rolle der Künstlichen Intelligenz (KI) bei der Verbesserung von Kundenbeziehungsmanagement-Systemen (CRM) speziell in kleinen und mittleren Unternehmen (KMU). Es wird untersucht, wie KI-integrierte CRM-Tools die Kundenbindung optimieren, Marketingstrategien rationalisieren, Erfahrungen personalisieren und Entscheidungsprozesse verbessern. Anhand von Fallstudien aus der Praxis und aktuellen Forschungsergebnissen zeigt das Buch praktische Anwendungen, Herausforderungen und die messbaren Auswirkungen von KI auf Umsatzwachstum und Kundentreue auf. Es bietet wertvolle Einblicke für Geschäftsinhaber, CRM-Fachleute und Forscher, die die Schnittmenge von KI und kundenorientierten Geschäftspraktiken im KMU-Kontext verstehen wollen.

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