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A IA e a gestão das relações com os clientes (CRM) nas PME Explorar

A IA e a gestão das relações com os clientes (CRM) nas PME Explorar

Touraj Jafari

98,75 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Gestión y técnicas de gestión
ISBN:
9786202337861
98,75 €
IVA incluido
Disponible
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Este livro explora o papel transformador da Inteligência Artificial (IA) na melhoria dos sistemas de Gestão das Relações com os Clientes (CRM), especificamente nas Pequenas e Médias Empresas (PME). Examina a forma como as ferramentas de CRM integradas na IA optimizam o envolvimento dos clientes, simplificam as estratégias de marketing, personalizam as experiências e melhoram os processos de tomada de decisões. Através de estudos de caso do mundo real e pesquisas recentes, o livro destaca aplicações práticas, desafios e o impacto mensurável da IA no crescimento das vendas e na fidelidade do cliente. Oferece informações valiosas para proprietários de empresas, profissionais de CRM e investigadores que pretendem compreender a intersecção da IA e das práticas empresariais centradas no cliente no contexto das PME.

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