Etienne Psaila
Ford’s electrification story is often reduced to range figures and launch-day hype, but the real transformation is industrial: supply chains rebuilt under pressure, factories retooled while production continues, and a customer base that still needs vehicles to work every day. This book follows Ford’s EV era as a high-stakes operational transition-one carried out in public-where cost, quality, and charging reliability matter as much as innovation.Rather than chase a clean break from the past, Ford anchored electrification in familiar nameplates and hard-use segments. From the Mustang Mach-E and F-150 Lightning to the E-Transit and the expanding Ford Pro ecosystem, Ford’s strategy reveals the tension between heritage and reinvention: how to modernize without losing the trust earned in driveways, worksites, and fleet depots.Along the way, the narrative traces the decisions that defined the pivot years-pricing wars, connector strategy, charging access, battery sourcing, manufacturing bets, and the renewed emphasis on hybrids and extended-range solutions. The result is a fact-based portrait of what the EV transition looks like when the standard is not novelty, but uptime.
