Etienne Psaila
Cadillac’s electric era is not a side project or a compliance exercise. It is a full re-translation of what American luxury is supposed to feel like when the engine disappears and the ownership experience becomes a system-charging access, software stability, driver assistance, and the quiet confidence of near-silent torque.Across LYRIQ, OPTIQ, VISTIQ, and the Escalade IQ family, Cadillac is using electrification as a reset button for design language and technology credibility. The result is a lineup that treats screens as architecture, hands-free driving as a luxury feature, and charging convenience as a competitive necessity rather than an afterthought.This book follows that transformation as a coherent strategy, not a collection of spec sheets. It explains how Cadillac’s heritage cues-presence, comfort, and status-are being rebuilt around battery platforms, network partnerships, and software-defined cabins, and why the brand’s success depends on what happens long after the first impressive test drive.In the new luxury map, the winners are the brands that make modern technology feel effortless and enduring. Cadillac IQ is the story of a legacy name betting that 'premium' in the EV era is earned through calm, capability, and credibility-every day, not just on launch day.
