Catálogo de libros: Investigación de mercado

920 Catálogo de libros: Investigación de mercado

Economía, finanzas, empresa y gestión / Empresa y gestión / Ventas y marketing / Investigación de mercado
Libros Eliminar filtro Inglés Eliminar filtro Economía, finanzas, empresa y gestión Eliminar filtro Empresa y gestión Eliminar filtro Ventas y marketing Eliminar filtro Investigación de mercado Eliminar filtro Quitar filtros
  • Brand Metrics
    Jacek Kall
    This book gathers and explains the key brand analysis tools that measure brand effectiveness and awareness along the customer journey. Rather than considering how to build and manage a brand, it shows students the methods by which they can assess the current market position of the brand and design effective strategies for the future. ...
    Disponible

    268,48 €

  • Sharing Economics
    Yuming Zhang
    This book has studied the principle, essence and development law of sharing economics. First of all, it analyzes the inevitability of sharing economics as the mainstream and determines that its research object is the social resources of the production, gathering, exchange, use, distribution and value creation disciplines. Secondly, it defines and analyzes the connotation, scope...
    Disponible

    159,99 €

  • Creativity and Marketing
    Eleonora Pantano
    Creativity and Marketing: The Fuel for Success presents a diverse collection of theoretical analysis, real world evidence, and case study applications to synthesize emerging studies on how creativity is important for marketing success. ...
    Disponible

    142,89 €

  • Deploy Empathy
    Michele Hansen
    Deploy Empathy will help you learn the skill of talking to your customers-learning to truly listen to them-so that you can pull out their hidden needs, desires, and processes. Empathy is a skill that anyone can learn. Armed with the tactics you’ll learn in this book and the toolbox of scripts and phrases, you’ll be able to sell more of your existing product, build the right fea...
    Disponible

    31,95 €

  • Building Corporate Identity, Image and Reputation in the Digital Era
    Brands - corporate, products, service- today are collectively defined by their customers, , deriving from personal experiences and word-of-mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. ...
    Disponible

    239,45 €

  • Building Your Personal Brand in the Age of SocialMedia
    George Stallion
    Have you ever wanted to build your successful personal brand? If yes, then keep reading?In the modern age branding is not such a difficult task as it used to be in the pre social media times. Today, social media has helped us in so many different ways that could not be imagined. Social media has created an ease in our lives making many of us sensations to the world. This book ...
    Disponible

    11,14 €

  • New Consumer Culture in China
    Xi Liu
    This book looks at the recent emergence of 'new ordinary consumption,' in urban China and defines new ordinary consumption as a consumer practice in which people routinely integrate products and items, traditionally reserved for special occasions, into their daily lives, to accentuate their own well-being. ...
    Disponible

    241,59 €

  • COVID-19, Technology and Marketing
    This book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new normal. In doing so, the book contributes to theories associated with the marketing management, by assessing opportunities and challenges associated with the implementation of technology and marketing management during and post Covid-19.Although there is increasing research in consum...
    Disponible

    218,85 €

  • Product Innovation Management
    Roberto Filippini / Stefano Biazzo
    This book offers new insights into the complex set of activities and decisions of product innovation management. It provides concepts, methods, and tools that can help accelerate the introduction of successful products to the market in an increasingly competitive and changing business landscape. It also offers examples and case studies, and it is the result of more than 20 year...
    Disponible

    108,39 €

  • Lead Community Fundraising
    Irene Zanko / Linda Mareen Neugebauer
    The world is changing, and so are our donors. In the future, it will become even more important for organizations to find leads, supporters and new donors online - because digitization is a bottleneck in fundraising.This book highlights universal fundraising opportunities. It explains the fundamentals of lead community fundraising and why, especially in digital times, it is imp...
    Disponible

    68,35 €

  • Value in Marketing
    Marin A. Marinov
    Value in Marketing presents reflections and analysis of value in marketing by consecutive generations of scholars who have made theoretical contribution to the contemporary understanding of the concept, its interpretations, dimensions and importance. ...
    Disponible

    73,35 €

  • Digital Disruption in Marketing and Communications
    Edoardo Magnotta
    Digital Disruption in Marketing and Communications sets out the evolution of marketing and communication both in strategic and organizational terms. The book provides an analysis of the main frameworks and how their operational applications support the change of business practices. ...
    Disponible

    73,22 €

  • Perspectives on Consumer Behaviour
    Włodzimierz Sroka
    This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in the 21st century - educated and conscious, but also impatient, disloyal and capricious. The book is divided into three main parts: the first part discusses the theoretical and legal aspects of consumers’ behaviour, anal...
    Disponible

    247,16 €

  • From Big Data to Intelligent Data
    Fady A. Harfoush
    This book addresses many of the gaps in how industry and academia are currently tackling problems associated with big data. It introduces novel concepts, describes the end-to-end process, and connects the various pieces of the puzzle to offer a holistic view. In addition, it explains important concepts for a wide audience, using accessible language, diagrams, examples and analo...
    Disponible

    96,47 €

  • Developing Digital Marketing
    Developing Digital Marketing: Relationship Perspectives provides a holistic perspective about the role of digital marketing in the global economy, helping readers to understand the shift from traditional marketing to more novel and innovative forms. ...
    Disponible

    142,86 €

  • Total Revenue Management (TRM)
    Marc Helmold
    This book explores total revenue management (TRM), an emerging concept in revenue management that incorporates existing principles and tools of revenue management across all profit streams. It is a professional’s guide to using TRM in an optimal and innovative manner to gain competitive advantage. Readers will gain comprehensive insights into the strategies, tools and principle...
    Disponible

    80,69 €

  • What Your Customer Wants and Can’t Tell You
    Melina Palmer
    Use the Science of Behavioral Economics to Understand Why People Buy'The most important business book to come out in years.' -Michael F. Schein, author and columnist for Forbes, Inc, and Psychology Today2022 First Place Category Winner CIBA (Chanticleer International Book Awards)#1 New Release in Business Encyclopedias, Marketing Research, Customer Relations, and Customer Servi...
    Disponible

    16,34 €

  • Relationship Marketing in the Digital Age
    Lena Steinhoff / Robert Palmatier
    this book provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In three sections, readers learn how to engineer effective customer-company relationships. ...
    Disponible

    73,12 €

  • Predictive Intelligence for Data-Driven Managers
    Uwe Seebacher
    This book describes how companies can easily and pragmatically set up and realize the path to a data-driven enterprise, especially in the marketing practice, without external support and additional investments. Using a predictive intelligence (PI) ecosystem, the book first introduces and explains the most important concepts and terminology. The PI maturity model then describes ...
    Disponible

    120,31 €

  • The Business Design Cube
    Rajagopal
    This book discusses the three facets of the design-cube identified as design-to-market, design-to-society, and design-to-value through theoretical foundations, design arguments, managerial analysis, and best practices of companies. ...
    Disponible

    22,70 €

  • Shadow Economy in Poland
    Dagmara Nikulin / Ewa Lechman
    The book provides an estimate of the size of the shadow economy in Poland. Using analogous data, it traces core determinants of the existence of the shadow economy in Poland. It compares results with neighbouring countries, and if possible, the remaining Central-Eastern economies.The book tells why the problem of the unreported economic activity matters; it presents the problem...
    Disponible

    67,98 €

  • Machine Learning and Artificial Intelligence in Marketing and Sales
    Niladri Syam / Rajeeve Kaul
    Machine Learning and Artificial Intelligence in Marketing and Sales explores the ideas, and the statistical and mathematical concepts, behind Artificial Intelligence (AI) and machine learning models, as applied to marketing and sales, without getting lost in the details of mathematical derivations and computer programming. ...
    Disponible

    151,18 €

  • The New Chameleons
    Michael R Solomon
    Consumers are changing but the marketing categories used to identify them have not. Engage with this new generation of consumers who increasingly take for granted that products and advertising will blend their multiple brand identities rather than market to them as a specific subculture. Male or female, work or play, online or offline. These and other market categories are no ...
    Disponible

    22,64 €

  • The New Chameleons
    Michael R Solomon
    Consumers are changing but the marketing categories used to identify them have not. Engage with this new generation of consumers who increasingly take for granted that products and advertising will blend their multiple brand identities rather than market to them as a specific subculture. Male or female, work or play, online or offline. These and other market categories are no ...
    Disponible

    67,41 €

  • Sustainable Branding
    A sustainable brand should integrate environmental, social, economic and issues into its business operations. Sustainable Branding considers how broader perspectives on sustainability and corporate social responsibility can be applied to the practicalities of brand management. By addressing a range of perspectives and their application to branding, the authors go beyond sustain...
    Disponible

    78,72 €

  • Marketing
    David Pickton / Nichola Phillips / Rosalind Masterson
    This highly accessible fifth edition continues to open windows to the world of marketing, with cases that are vibrant and engaged, links that allow students to explore topics in more detail and content to encourage them to relate theory to practice. ...
    Disponible

    119,02 €

  • Netnography Unlimited
    Netnography has become an essential tool for qualitative research in the dynamic, complex, and conflicted worlds of contemporary technoculture.  In this volume, thirty-two researchers present nineteen chapters that examine how they have adapted netnography and what those changes can teach us. ...
    Disponible

    87,16 €

  • Netnography Unlimited
    Netnography has become an essential tool for qualitative research in the dynamic, complex, and conflicted worlds of contemporary technoculture.  In this volume, thirty-two researchers present nineteen chapters that examine how they have adapted netnography and what those changes can teach us. ...
    Disponible

    258,13 €

  • Ethnic Marketing
    Guilherme Pires / John Stanton
    Keeping a focus on the ethnic group as the unit of analysis, combining ethnic marketing and ethnic entrepreneurship theories provides intelligence about contemporary ethnic marketing and practice perspectives. ...
    Disponible

    72,66 €

  • International Marketing Strategy
    Donata Vianelli / Giovanna Pegan / Patrizia de Luca
    Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for comparison defined by globalization can result in very different purchasing behaviors, including those influenced by the ’country of origin’. This book investigates this effect, one of the most controversial fields of consumer literatu...
    Disponible

    68,35 €


Primera 05 06 07 08 09 10 11 12 13 14 Última