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Ethnic Marketing

Ethnic Marketing

Guilherme Pires / John Stanton

72,66 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2020
Materia
Empresa y gestión
ISBN:
9780367732172
72,66 €
IVA incluido
Disponible
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Sobre IBD

Keeping a focus on the ethnic group as the unit of analysis, combining ethnic marketing and ethnic entrepreneurship theories provides intelligence about contemporary ethnic marketing and practice perspectives.

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Otros libros del autor

  • Ethnic Marketing
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