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Relationship Marketing in the Digital Age

Relationship Marketing in the Digital Age

Lena Steinhoff / Robert Palmatier

73,12 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2021
Materia
Ventas y marketing
ISBN:
9780367786922
73,12 €
IVA incluido
Disponible
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Sobre IBD

this book provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In three sections, readers learn how to engineer effective customer-company relationships.

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