Catálogo de libros: Negocios internacionales

2997 Catálogo de libros: Negocios internacionales

Economía, finanzas, empresa y gestión / Empresa y gestión / Negocios internacionales
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  • Grow Fast, Grow Global
    Sarah Carroll
    Finalist in the Business Book Awards 2019Do you want more online sales? Seize the opportunity and sell to customers around the world.No business can avoid digital disruption. You either adapt, embrace it and then use it to your advantage, or you will get outpaced by a competitor that does. The time to act is now, so that you won’t get left behind.The internet has opened up the ...
    Disponible

    23,64 €

  • The Financial Modellers VBA Compendium
    Jack Avon
    Financial modelling is a critical and well-respected domain in commerce and business. Todays financial modellers are no longer spreadsheet Jockeys of yesteryear, and tend to be individuals from a professional background such as accounting, engineering, and legal.To provide commercial financial models modellers are well advised to prescribe to a modelling methodology and to deve...
    Disponible

    13,49 €

  • Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace
    In an ever-expanding economic world, the need for new businesses with the ability to create and evolve simultaneously is paramount to ensure success. Hybrid business models are essential to foster growth and promote prosperity. Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace is a critical scholarly resource that examines the relationship be...
    Disponible

    308,25 €

  • Be Your Brand
    Regan Hillyer
    Confused, overwhelmed, or seriously lacking focus when it comes to your personal brand? I was that person too. I could have gone in 20 different directions. Should I be this? Should I create this? Should I launch this? What if it doesn’t work? The questions were endless. The biggest reason was, simply, I didn’t have a personal brand!  Fast forward 60 days and I now sit here ...
    Disponible

    15,24 €

  • Handbook of Research on Impacts of International Business and Political Affairs on the Global Economy
    The growth of global commerce depends on many different factors and strategies in order for multinational corporations to efficiently compete and thrive in the international marketplace. In addition to business strategies, corporations must also be aware of political affairs that may impact their global economic status. The Handbook of Research on Impacts of International Busin...
    Disponible

    308,60 €

  • Business Development Opportunities and Market Entry Challenges in Latin America
    Latin America has long held an important role in international economics and continues to attract attention as the region faces restructuration and implements new business conceptions. As a result, Latin America continues to experience economic growth, which further affirms the region’s great potential for future business endeavors. Business Development Opportunities and Market...
    Disponible

    269,07 €

  • Handbook of Research on Global Competitive Advantage through Innovation and Entrepreneurship
    Helen Lawton Smith / João JMFerreira / Luis M Farinha
    As businesses seek to compete on a global stage, they must be constantly aware of pressures from all levels: regional, local, and worldwide. The organizations that can best build advantages in diverse environments achieve the greatest success. The Handbook of Research on Global Competitive Advantage through Innovation and Entrepreneurship explores the emergence of new ideas and...
    Disponible

    492,67 €

  • Cases on Branding Strategies and Product Development
    Sarmistha Sarma / Sukhvinder Singh
    The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative to success in a competitive marketplace. Cases on Branding Strategies and Product Development: Successes and Pitfalls is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful b...
    Disponible

    256,33 €

  • Publishing Globally
    Infarom Publishing
    Like every other trade nowadays, the book industry is experiencing the process of globalization. For publishers, licensing the translation rights for some titles represents an important direction of development. The traditional way is to find a foreign rights agent or agency to represent the publisher abroad. There are no rules for the process of licensing translation rights...
    Disponible

    18,98 €

  • Handheld Computing for Mobile Commerce
    With the advent of the World Wide Web, electronic commerce has revolutionized traditional commerce, boosting sales and facilitating exchanges of merchandise and information. The emergence of wireless and mobile networks has made possible the introduction of electronic commerce to a new application and research area: mobile commerce. Handheld Computing for Mobile Commerce: Appli...
    Disponible

    236,93 €

  • Outsourcing and Offshoring of Professional Services
    Amar Gupta
    A growing number of companies are opting to perform increasing types of professional services in foreign countries, creating, for some companies, unprecedented opportunities to reduce costs and nucleate strategic relationships, while, for others, representing a major threat to current prosperity. Outsourcing and Offshoring of Professional Services: Business Optimization in a Gl...
    Disponible

    236,63 €

  • Marketing Campaign Development
    Mike Gospe
    This book is a practical, pragmatic 'how to' book designed for hi-tech marketing operations, regional, and corporate marketing leaders at every level. This unique book takes you step-by-step through the disciplined, yet practical, process of architecting truly integrated marketing communications plans that work. In it, you fill find a prescription for building a successful, rep...
    Disponible

    27,98 €

  • Offshoring Secrets
    Utkarsh Kumar Rai
    In this book, years of experiences and interactions with various people in this industry are drawn upon to suggest ways to setup and run an India operation. You will get solutions to numerous day-to-day problems that managers in the parent offices face. You will also understand the issues faced by managers in India, and their frustrations in dealing with their counterparts in t...
    Disponible

    17,69 €

  • Financial Planning for Global Living
    Jennifer A Patterson
    What is financial planning for global living?Whether you are embarking on a short- or long-term overseas assignment, moving for love, are a dual citizen, are considering retiring abroad, or are an advisor to people in any of those situations, Financial Planning for Global Living will give you the insight and practical guidance, and the tools you need, all honed from the trenche...
    Disponible

    14,78 €

  • Corporate Espionage, Geopolitics, and Diplomacy Issues in International Business
    As global business competition continues to accelerate, it is imperative that managers and executives examine all facets of an organization so that it remains successful. Often dynamics such as espionage, diplomacy, and geopolitical atmosphere have a great impact on daily operations of an organization; however, these areas are often overlooked. Corporate Espionage, Geopolitics,...
    Disponible

    275,70 €

  • Global Place Branding Campaigns across Cities, Regions, and Nations
    Place branding has made it possible for international destinations to be able to compete within the global economy. Through the promotion of different cities, natural beauty, and local culture or heritage, many regions have been able to increase their revenue and international appeal by attracting tourists and investments. Global Place Branding Campaigns across Cities, Regions,...
    Disponible

    269,13 €

  • The Reinvention of Marketing
    Deborah Malone
    The marketing industry is undergoing dramatic transformation brought about by technology, globalization, and shifting economics. 'The reinvention of marketing' is becoming a more critical issue as the industry looks to deliver purpose and meaning to brand values in a business world increasingly defined by social media, mobility, analytics, 'big data,' return-on-investment, and ...
    Disponible

    17,93 €

  • Un modèle régional pour l’analyse de la géographie économique nationale
    Henk Brand
    Cet ouvrage présente un modèle régional national de géographie économique. Ce modèle définit et classe les régions d’un pays en trois types selon des critères de densité de population. Les régions d’un pays sont classées en trois catégories : le centre, les régions adjacentes et la périphérie. L’avantage de cette classification est double. Premièrement, elle fournit un modèle s...
    Disponible

    48,43 €

  • Une étude qualitative pour combler le fossé des inégalités
    Emmanuel Teitey
    A Étude qualitative sur la réduction des inégalités gap est recommandé aux dirigeants d’entreprises internationales, aux entreprises, aux responsables financiers et aux analystes économiques, aux analystes, aux gouvernements nationaux, aux économistes, aux entrepreneurs, aux établissements d’enseignement, aux étudiants, aux chercheurs, aux organisations, aux organisations et as...
    Disponible

    62,74 €

  • Absicherung des Wechselkursrisikos
    Godwill George Wanga
    Die Absicherung von Wechselkursrisiken hilft Unternehmern, das Risiko zu mindern und die Geschäftskosten, die Rentabilität und den Wert ihrer Investitionen zu stabilisieren. Auf der Grundlage der Principal-Agent-Theorie werden in dieser Studie Absicherungsstrategien gegen Risiken schwankender Wechselkurse in der Bankenwirtschaft untersucht. Die Führungskräfte der Banken setzten...
    Disponible

    113,22 €

  • Couverture des risques de change
    Godwill George Wanga
    La couverture des risques de change permet aux chefs d’entreprise d’atténuer l’exposition et de stabiliser les coûts, la rentabilité et la valeur de leurs investissements. Fondée sur la théorie principal-agent, cette étude explore les stratégies de couverture contre les risques de fluctuation des taux de change dans l’économie bancaire. Les dirigeants de banques ont utilisé des...
    Disponible

    113,24 €

  • Copertura dei rischi di cambio
    Godwill George Wanga
    La copertura dei rischi di cambio aiuta gli imprenditori a mitigare l’esposizione e a stabilizzare i costi aziendali, la redditività e il valore dei loro investimenti. Basato sulla teoria dell’agente principale, questo studio esplora le strategie di copertura contro i rischi di fluttuazione dei tassi di cambio nell’economia bancaria. I dirigenti bancari hanno applicato contratt...
    Disponible

    113,28 €

  • Cobertura de riscos de taxa de câmbio
    Godwill George Wanga
    A cobertura dos riscos cambiais ajuda os líderes empresariais a atenuar a exposição e a estabilizar os custos da empresa, a rendibilidade e o valor dos seus investimentos. Baseado na teoria do principal-agente, este estudo explora as estratégias de cobertura contra os riscos de flutuação das taxas de câmbio na economia bancária. Os líderes bancários aplicaram contratos à vista,...
    Disponible

    113,26 €

  • Хеджирование рисков, связанных с обменными курсами
    Годвилл Джордж Ванга
    Хеджирование валютных рисков помогает руководителям предприятий смягчить риски и стабилизировать затраты, прибыльность и стоимость инвестиций. В данном исследовании, основанном на теории принципала-агента, рассматриваются стратегии хеджирования рисков, связанных с колебаниями обменных курсов, в банковской экономике. Руководители банков применяли спотовые, форвардные, своповые, ...
    Disponible

    113,22 €

  • La Chine en Europe
    Tamás Rózsás
    L’une des principales tendances de l’économie mondiale au cours des deux dernières décennies a été l’ascension de la Chine. L’économie chinoise, qui connaît une croissance rapide, est déjà la deuxième du monde et devrait ravir la première place aux États-Unis d’ici dix ans. En outre, la Chine est déjà la plus grande nation commerçante du monde. Les liens économiques entre la Ch...
    Disponible

    49,74 €

  • A China na Europa
    Tamás Rózsás
    Uma das principais tendências da economia mundial nas últimas duas décadas foi a ascensão da China. A economia chinesa, em rápido crescimento, é já a segunda maior do mundo e prevê-se que venha a ocupar o primeiro lugar dos Estados Unidos dentro de dez anos. Além disso, a China é já a maior nação comercial do mundo. Os laços económicos da China com os Estados Unidos já são fort...
    Disponible

    49,68 €

  • La Cina in Europa
    Tamás Rózsás
    Una delle principali tendenze dell’economia mondiale negli ultimi due decenni è stata l’ascesa della Cina. L’economia cinese, in rapida crescita, è già la seconda più grande del mondo, con la prospettiva di togliere il primo posto agli Stati Uniti entro dieci anni. Inoltre, la Cina è già la più grande nazione commerciale del mondo. I legami economici della Cina con gli Stati Un...
    Disponible

    49,68 €

  • Китай в Европе
    Тамаш Рожаш
    Одной из главных тенденций в мировой экономике за последние два десятилетия стало восхождение Китая. Быстрорастущая китайская экономика уже является второй по величине в мире и имеет перспективы отобрать первое место у Соединенных Штатов в течение десяти лет. Более того, Китай уже является крупнейшей торговой страной мира. Экономические связи Китая с Соединенными Штатами уже пр...
    Disponible

    49,74 €

  • China in Europa
    Tamás Rózsás
    Einer der wichtigsten Trends in der Weltwirtschaft in den letzten zwei Jahrzehnten war der Aufstieg Chinas. Die schnell wachsende chinesische Wirtschaft ist bereits die zweitgrößte der Welt mit der Aussicht, innerhalb von zehn Jahren den ersten Platz von den Vereinigten Staaten zu übernehmen. Außerdem ist China bereits die größte Handelsnation der Welt. Die wirtschaftlichen Bez...
    Disponible

    49,74 €

  • The Leadership Attitude
    Deborah E. McGee
    Speak Your Truth in BusinessGlobalization in business is about expanding your reach by getting your products out there. But products don’t sell themselves, people do that. If you want to do business globally, you have to be able to work with different cultures. Beyond that, you must be able to understand the person and their behaviors, their energies. To really make teams work,...
    Disponible

    16,31 €


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