Catálogo de libros: Negocios internacionales

1944 Catálogo de libros: Negocios internacionales

Economía, finanzas, empresa y gestión / Empresa y gestión / Negocios internacionales
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  • Grow Fast, Grow Global
    Sarah Carroll
    Finalist in the Business Book Awards 2019Do you want more online sales? Seize the opportunity and sell to customers around the world.No business can avoid digital disruption. You either adapt, embrace it and then use it to your advantage, or you will get outpaced by a competitor that does. The time to act is now, so that you won’t get left behind.The internet has opened up the ...
    Disponible

    23,64 €

  • The Financial Modellers VBA Compendium
    Jack Avon
    Financial modelling is a critical and well-respected domain in commerce and business. Todays financial modellers are no longer spreadsheet Jockeys of yesteryear, and tend to be individuals from a professional background such as accounting, engineering, and legal.To provide commercial financial models modellers are well advised to prescribe to a modelling methodology and to deve...
    Disponible

    13,49 €

  • Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace
    In an ever-expanding economic world, the need for new businesses with the ability to create and evolve simultaneously is paramount to ensure success. Hybrid business models are essential to foster growth and promote prosperity. Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace is a critical scholarly resource that examines the relationship be...
    Disponible

    308,25 €

  • Be Your Brand
    Regan Hillyer
    Confused, overwhelmed, or seriously lacking focus when it comes to your personal brand? I was that person too. I could have gone in 20 different directions. Should I be this? Should I create this? Should I launch this? What if it doesn’t work? The questions were endless. The biggest reason was, simply, I didn’t have a personal brand!  Fast forward 60 days and I now sit here ...
    Disponible

    15,24 €

  • Handbook of Research on Impacts of International Business and Political Affairs on the Global Economy
    The growth of global commerce depends on many different factors and strategies in order for multinational corporations to efficiently compete and thrive in the international marketplace. In addition to business strategies, corporations must also be aware of political affairs that may impact their global economic status. The Handbook of Research on Impacts of International Busin...
    Disponible

    308,60 €

  • Business Development Opportunities and Market Entry Challenges in Latin America
    Latin America has long held an important role in international economics and continues to attract attention as the region faces restructuration and implements new business conceptions. As a result, Latin America continues to experience economic growth, which further affirms the region’s great potential for future business endeavors. Business Development Opportunities and Market...
    Disponible

    269,07 €

  • Handbook of Research on Global Competitive Advantage through Innovation and Entrepreneurship
    Helen Lawton Smith / João JMFerreira / Luis M Farinha
    As businesses seek to compete on a global stage, they must be constantly aware of pressures from all levels: regional, local, and worldwide. The organizations that can best build advantages in diverse environments achieve the greatest success. The Handbook of Research on Global Competitive Advantage through Innovation and Entrepreneurship explores the emergence of new ideas and...
    Disponible

    492,67 €

  • Cases on Branding Strategies and Product Development
    Sarmistha Sarma / Sukhvinder Singh
    The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative to success in a competitive marketplace. Cases on Branding Strategies and Product Development: Successes and Pitfalls is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful b...
    Disponible

    256,33 €

  • Publishing Globally
    Infarom Publishing
    Like every other trade nowadays, the book industry is experiencing the process of globalization. For publishers, licensing the translation rights for some titles represents an important direction of development. The traditional way is to find a foreign rights agent or agency to represent the publisher abroad. There are no rules for the process of licensing translation rights...
    Disponible

    18,98 €

  • Handheld Computing for Mobile Commerce
    With the advent of the World Wide Web, electronic commerce has revolutionized traditional commerce, boosting sales and facilitating exchanges of merchandise and information. The emergence of wireless and mobile networks has made possible the introduction of electronic commerce to a new application and research area: mobile commerce. Handheld Computing for Mobile Commerce: Appli...
    Disponible

    236,93 €

  • Outsourcing and Offshoring of Professional Services
    Amar Gupta
    A growing number of companies are opting to perform increasing types of professional services in foreign countries, creating, for some companies, unprecedented opportunities to reduce costs and nucleate strategic relationships, while, for others, representing a major threat to current prosperity. Outsourcing and Offshoring of Professional Services: Business Optimization in a Gl...
    Disponible

    236,63 €

  • Marketing Campaign Development
    Mike Gospe
    This book is a practical, pragmatic 'how to' book designed for hi-tech marketing operations, regional, and corporate marketing leaders at every level. This unique book takes you step-by-step through the disciplined, yet practical, process of architecting truly integrated marketing communications plans that work. In it, you fill find a prescription for building a successful, rep...
    Disponible

    27,98 €

  • Offshoring Secrets
    Utkarsh Kumar Rai
    In this book, years of experiences and interactions with various people in this industry are drawn upon to suggest ways to setup and run an India operation. You will get solutions to numerous day-to-day problems that managers in the parent offices face. You will also understand the issues faced by managers in India, and their frustrations in dealing with their counterparts in t...
    Disponible

    17,69 €

  • Financial Planning for Global Living
    Jennifer A Patterson
    What is financial planning for global living?Whether you are embarking on a short- or long-term overseas assignment, moving for love, are a dual citizen, are considering retiring abroad, or are an advisor to people in any of those situations, Financial Planning for Global Living will give you the insight and practical guidance, and the tools you need, all honed from the trenche...
    Disponible

    14,78 €

  • Corporate Espionage, Geopolitics, and Diplomacy Issues in International Business
    As global business competition continues to accelerate, it is imperative that managers and executives examine all facets of an organization so that it remains successful. Often dynamics such as espionage, diplomacy, and geopolitical atmosphere have a great impact on daily operations of an organization; however, these areas are often overlooked. Corporate Espionage, Geopolitics,...
    Disponible

    275,70 €

  • Global Place Branding Campaigns across Cities, Regions, and Nations
    Place branding has made it possible for international destinations to be able to compete within the global economy. Through the promotion of different cities, natural beauty, and local culture or heritage, many regions have been able to increase their revenue and international appeal by attracting tourists and investments. Global Place Branding Campaigns across Cities, Regions,...
    Disponible

    269,13 €

  • The Reinvention of Marketing
    Deborah Malone
    The marketing industry is undergoing dramatic transformation brought about by technology, globalization, and shifting economics. 'The reinvention of marketing' is becoming a more critical issue as the industry looks to deliver purpose and meaning to brand values in a business world increasingly defined by social media, mobility, analytics, 'big data,' return-on-investment, and ...
    Disponible

    17,93 €

  • The Leadership Attitude
    Deborah E. McGee
    Speak Your Truth in BusinessGlobalization in business is about expanding your reach by getting your products out there. But products don’t sell themselves, people do that. If you want to do business globally, you have to be able to work with different cultures. Beyond that, you must be able to understand the person and their behaviors, their energies. To really make teams work,...
    Disponible

    16,31 €

  • The goal is a growth trajectory
    Boris Zalessky
    The strategic goal of the Belarusian regional policy is the integrated development of each region and reduction of existing regional disparities, taking into account the effective use of its resource potential and competitive advantages in order to ensure high standards of living for the population, nature conservation and positive contribution of the regions to national compet...
    Disponible

    137,55 €

  • Focus
    Al Ries
    What’s the secret to a company’s continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.Using real-world examples, Ries shows ...
    Disponible

    18,29 €

  • DIVERSIFICATION, INVESTMENT, SERVICES AND INTEGRATION
    Emilio Horacio Valencia Corozo
    This book comprehensively analyzes Economic Complementation Agreements (ECAs) and their key role in driving sustainable economic development. It explores how these strategic agreements can diversify national economic structures, attract foreign investment, stimulate professional service sectors and integrate financial markets regionally. It highlights their importance as cataly...
    Disponible

    96,11 €

  • Strengthening Sustainable Digitalization of Asian Economy and Society
    In the ongoing evolution of Asia’s economy and society, there is a crucial need to explore innovative conceptual frameworks, empirical studies, and case analyses. These endeavors aim to unravel the intricate relationship between digital transformation and the imperative for fostering a greener, more circular, and climate-neutral Asian economy. Strengthening Sustainable Digitali...
    Disponible

    380,42 €

  • Strengthening Sustainable Digitalization of Asian Economy and Society
    In the ongoing evolution of Asia’s economy and society, there is a crucial need to explore innovative conceptual frameworks, empirical studies, and case analyses. These endeavors aim to unravel the intricate relationship between digital transformation and the imperative for fostering a greener, more circular, and climate-neutral Asian economy. Strengthening Sustainable Digitali...
    Disponible

    288,44 €

  • NATIVE EXPERIENCE MARKETING
    Mark Saba
    Ethnic marketing, foreign marketing, multicultural marketing: marketers have labelled audiences they consider outside the ’mainstream’ in various ways-and they all risk setting any marketing campaign up for failure even before it starts.In their place, Native Experience Marketing (NX) unveils the innovative NX framework, empowering professionals to develop culturally and lingui...
    Disponible

    13,30 €

  • J.D. Ponce on Adam Smith
    J.D. Ponce
    This exciting essay focuses on the explanation and analysis of Adam Smith’s The Wealth of Nations, one the most influential works in history and whose understanding, due to its complexity and depth, escapes comprehension on a first reading.Whether you have already read The Wealth of Nations or not, this essay will allow you to immerse yourself in each and every one of its meani...
    Disponible

    20,85 €

  • Challenges of the post-colonial era in the Democratic Republic of the Congo
    D’jord’ Shimon
    The monograph is devoted to the political and economic development of the Democratic Republic of Congo (formerly Zaire) in the post-colonial era. The case study focuses on the causes of underdevelopment and huge income disparities observed in the modern world economy. Based on his own model calculations, which take into account the key role of technological progress, the author...
    Disponible

    101,37 €

  • Social Media Marketing Essentials You Always Wanted To Know
    Kavita Kamath / Vibrant Publishers
    Learn your way through the intricacies of social media marketing and come out at the top by effectively marketing your brand offerings.Social Media Marketing Essentials You Always Wanted To Know walks you through the fundamentals of the dynamic world of social media marketing, helping you understand what social media marketing is and how to use it to reach the audience you want...
    Disponible

    37,19 €

  • Fintech Applications in Islamic Finance
    In the realm of Islamic finance, a pivotal challenge looms-the escalating complexity of investment decisions, macroeconomic analyses, and credit evaluations. In response, we present a groundbreaking solution that resonates with the rapidly evolving fintech era. Fintech Applications in Islamic Finance: AI, Machine Learning, and Blockchain Techniques offers a compelling repositor...
    Disponible

    347,40 €

  • At the Margins of the Global Market
    Phillip A. Hough
    ...
    Disponible

    41,31 €

  • Strategies and Approaches of Corporate Social Responsibility Toward Multinational Enterprises
    Erum Shaikh
    The convergence of corporate social responsibility (CSR), corporate strategy, and public policy has emerged as a critical domain in contemporary business. The fundamental premise of corporate social responsibility is the obligation a company bears to simultaneously address and tend to the multifaceted needs of its clients, workforce, shareholders, communities, and the environme...
    Disponible

    275,26 €


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