Catálogo de libros: Economía conductista/conductual

254 Catálogo de libros: Economía conductista/conductual

Economía, finanzas, empresa y gestión / Economía / Economía conductista/conductual
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  • Chasing Cool
    Gene Pressman / Noah Kerner
    ...
    Disponible

    15,52 €

  • Analyzing Strategic Behavior in Business and Economics
    Thomas J. Webster / Thomas JWebster
    This innovative textbook is a concise and axiomatic introduction to the principles of game theory—the formal study of move and countermove. Undergraduate business and economics students with a background in the principles of microeconomics and college mathematics will find the material presented in this textbook focused, comprehensive, and accessible. ...
    Disponible

    166,94 €

  • Auto Brand
    Anders Parment
    ...
    Disponible

    24,14 €

  • Transcultural Marketing for Incremental and Radical Innovation
    Bryan Christiansen
    As technology continues to drive innovation and impact societies across multiple national boundaries and cultures, new approaches towards marketing products must be created and implemented to be successful in an era of hypercompetition. Transcultural Marketing for Incremental & Radical Innovation provides in depth discussion on tactics for improving existing products while inve...
    Disponible

    243,66 €

  • The Oxford Handbook of the History of Consumption
    Frank Trentmann
    ...
    Disponible

    72,76 €

  • Neuro-Sell
    Simon Hazeldine
    ...
    Disponible

    24,30 €

  • Dynamics of Competitive Advantage and Consumer Perception in Social Marketing
    Kapoor
    Although social marketing is generally associated with communication activities and mass media, there exists a broader scope of social marketing that utilizes a systematic approach to defining concepts, behaviors, and products for promotion and distribution. Dynamics of Competitive Advantage and Consumer Perception in Social Marketing explores important social issues that call ...
    Disponible

    230,06 €

  • Give Your Guest a Wow! 21 Ways to Create Impeccable Hotel Customer Service That Leaves a Lasting Impression
    Adam Hamadache
    Imagine that every hotel guest you serve walked out the door and told just five people how amazing their experience was... To get it right, it’s going to take so much more than good customer service. It’ll be the ’little things’ that count, those WOW Moments that create an experience for the guest they haven’t had anywhere else and are left feeling compelled to share with their...
    Disponible

    28,72 €

  • Cases on Consumer-Centric Marketing Management
    Jham / Sandeep Puri / Vimi Jham
    As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies. Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing...
    Disponible

    229,87 €

  • The Shopper Marketing Revolution
    Mike Anthony / Toby Desforges
    The consumer goods industry accounts for 20 percent of the world's gross domestic product (GDP)—that's over $14 trillion in turnover. And yet the industry isn't growing! It lags behind global GDP growth, and the latest figures suggest that the world's top 250 consumer goods manufacturers lost nearly $38 billion in profit in 2011 compared to the previous year. As...
    Disponible

    24,55 €

  • Delight Your Customers
    Steve Curtin
    When it comes to customer service, only extraordinary will do. Discover the three elements common to all exceptional service experiences. ...
    Disponible

    19,90 €

  • Consumer Information Systems and Relationship Management
    Lin
    Businesses continue to design and implement a variety of information systems that facilitate the creation, aggregation, and provision of product-related information in order to increase the role that quality information is playing in consumers’ decision-making processes. Consumer Information Systems and Relationship Management: Design, Implementation, and Use highlights empiric...
    Disponible

    216,42 €

  • Get Clients Now! (TM)
    C. Hayden / CHayden
    Stop crossing your fingers and hoping your chosen marketing methods are landing with the right customers. Learn how to target your base today! ...
    Disponible

    25,83 €

  • The Customer Service Survival Kit
    Richard Gallagher
    The right words can transform volatile scenarios into calm and productive encounters. But this book is about more than talk--it’s about making sure your customers are happy. ...
    Disponible

    19,88 €

  • Consumption Culture in Europe
    Although studies indicate the assumption of one single European market, other research emphasizes European countries have distinct market identities. Meanwhile, as individual countries begin to have a more widespread understanding of culture, global culture still remains unshared between countries. Consumption Culture in Europe: Insight into the Beverage Industry brings the mos...
    Disponible

    216,94 €

  • Anatomy of a Trend
    Henrik Vejlgaard
    A fascinating look at the predictable patterns behind trendsIt is one of the most puzzling mysteries of modern culture: how do changes in style and taste come about?It’s all part of the inner workings of trends. In Anatomy of a Trend, pioneering trend sociologist Henrik Vejlgaard reveals this startling truth: there are actually predictable patterns behind every trend. Vejlgaard...
    Disponible

    23,82 €

  • Sold Out
    Bill Grimsey
    In recent years, campaigns have been galvanised to 'save the High Street'. It seems everyone has a view about how we can revamp our down-at-heel towns and cities. But are they missing the point? Veteran retailer Bill Grimsey argues that it is already too late. The High Street, that we have grown to know and love, is as good as dead already. The indisputable truth is Bri...
    Disponible

    21,96 €

  • The Theory of Interest as Determined by Impatience to Spend Income and Opportunity to Invest It
    Irving Fisher
    2012 Reprint of 1930 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. This work is an important update and reworking of Fisher’s 'The Rate of Interest,' first published in 1907. Very fundamental changes in the nature of the world economy, principally World War I, war financing, the sensational inflation of the currencies of...
    Disponible

    29,69 €

  • Shopper Marketing
    ...
    Disponible

    50,30 €

  • Living with Things
    Nicky Gregson
    ...
    Disponible

    42,13 €

  • Customer-Centric Knowledge Management
    Minwir Al-Shammari
    Customer-Centric Knowledge Management (CCKM) is needed in order to build good customer relations and to maintain customer satisfaction and loyalty. It includes the management of processes and techniques used to collect information regarding customers’ needs, wants, and expectations for the development of new and/or improved products and services. Customer-Centric Knowledge Mana...
    Disponible

    229,73 €

  • Store Design and Visual Merchandising
    Claus Ebster / Marion Garaus
    In an age of self-service stores, saturated markets and ever more demanding customers, the careful and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In this book, the interested reader will find a variety of hands-on suggestions on how to optimize the design of retail stores and service environments to ...
    Disponible

    16,54 €

  • Is Food Marketing Making Us Fat?
    Brian Wansink / Pierre Chandon
    Is Food Marketing Making Us Fat? reviews the literature in marketing, nutrition, psychology, economics and related disciplines that investigate the link between marketing activity, food intake and obesity, with a particular emphasis on the effects of marketing on overeating. The authors bring together streams of research which have so far been largely disconnected. To limit...
    Disponible

    96,23 €

  • The Upside of Irrationality
    Dan Ariely
    New York Times Bestseller'Dan Ariely is a genius at understanding human behavior: no economist does a better job of uncovering and explaining the hidden reasons for the weird ways we act.' -- James Surowiecki, author of The Wisdom of Crowds Behavioral economist and New York Times bestselling author of Predictably Irrational Dan Ariely offers a much-needed take on the irrational...
    Disponible

    14,23 €

  • Experience Marketing
    Bernd Schmitt
    Experience Marketing examines a new and exciting concept that is of interest to academics and marketing practitioners who have come to realize that understanding how consumers experience brands, and how to provide appealing brand experiences for them, is critical for differentiating their offerings in a competitive marketplace. Understanding consumer experiences is a core task...
    Disponible

    75,11 €

  • Happiness Economics
    Ada Ferrer-I-Carbonell / Bernard M. S. van Praag / Bernard MSVan Praag
    Happiness Economics deals with the concept of happiness in economics. Most economists until recently were very suspicious about happiness economics and the common opinion was that happiness is not empirically measurable. Actually there is now a growing body of serious economists who are willing, either reluctantly or wholeheartedly, to include happiness economics as a part of e...
    Disponible

    103,26 €

  • Selling to The New Elite
    Doug HARRISON / Dr. Jim Taylor / Stephen KRAUS
    How do you attract the 'other half' to spend their affluence on your products and services? Learn the practical strategies that encourage loyalty in those with the power to buy. ...
    Disponible

    24,24 €

  • The Branded Mind
    Erik Du Plessis
    ...
    Disponible

    45,80 €

  • Consumer Behavior
    Patricia Huddleston
    Why study women and shopping? Why is it important? Women matter because of their consumer spending power; they are crucial to survival in the competitive retail industry in America. Women matter because they control over $20 trillion in consumer spending. Women are better educated, have more financial power and decision making abilities and mobility than any previous generation...
    Disponible

    18,64 €

  • The Pricing Strategy Audit
    Kent B. Monroe / Kent BMonroe
    This detailed self-assessment audit can be used:• to measure and improve the effectiveness of your present pricing strategy• or to create a sound pricing strategy where none exists.First, use the audit to understand the 5 factors to consider when setting prices - and how to balance them. Then get clear answers to questions like these:• Does your pricing strategy support broader...
    Disponible

    80,56 €


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