Ventas y marketing

Economía, finanzas, empresa y gestión / Empresa y gestión / Ventas y marketing (8463)

Economía, finanzas, empresa y gestión / Empresa y gestión / Ventas y marketing
Libros Eliminar filtro Economía, finanzas, empresa y gestión Eliminar filtro Empresa y gestión Eliminar filtro Ventas y marketing Eliminar filtro Quitar filtros
  • Sociopolitical Tourism Promotional Communication of AMISTUR CUBA S.A.
    Leinnay Calixte Roig
    This Diploma thesis was based on the need of the Incoming Agency AMISTUR CUBA S.A., belonging to the Cuban Institute of Friendship with the Peoples, to project strategic actions related to Promotional Communication in order to position itself internationally as a leading incoming agency specialized in Sociopolitical Tourism. In accordance with the fact that this type of tourism...
    Disponible

    73,95 €

  • Comunicação Promocional do Turismo Sociopolítico da AMISTUR CUBA S.A.
    Leinnay Calixte Roig
    Esta tese de doutoramento baseia-se na necessidade da Agência de Recetivo AMISTUR CUBA S.A., pertencente ao Instituto Cubano de Amizade com os Povos, de planear acções estratégicas relacionadas com a Comunicação Promocional para se posicionar internacionalmente como uma agência de recetivo líder especializada em Turismo Sociopolítico. Tendo em conta que este tipo de turismo, qu...
    Disponible

    73,95 €

  • Comunicazione promozionale sociopolitica del turismo di AMISTUR CUBA S.A.
    Leinnay Calixte Roig
    Questa tesi di diploma si basa sulla necessità dell’Agenzia Incoming AMISTUR CUBA S.A., appartenente all’Istituto Cubano di Amicizia con i Popoli, di pianificare azioni strategiche relative alla Comunicazione Promozionale al fine di posizionarsi a livello internazionale come agenzia incoming leader specializzata nel Turismo Sociopolitico. In base al fatto che questo tipo di tur...
    Disponible

    73,95 €

  • Perception des publications en ligne par les consommateurs
    Maria Nascimento Cunha
    Dans le paysage actuel de la communication numérique, les réseaux sociaux représentent un canal de communication important pour les marques. L’objectif général de cette étude est de comprendre la perception qu’ont les consommateurs des messages des marques de mode de luxe sur les médias sociaux. Plus précisément, les dimensions suivantes ont été analysées : information, bouche-...
    Disponible

    53,73 €

  • Sozialpolitische Tourismus-Werbekommunikation von AMISTUR CUBA S.A.
    Leinnay Calixte Roig
    Diese Diplomarbeit basiert auf der Notwendigkeit für die Incoming-Agentur AMISTUR CUBA S.A., die zum kubanischen Institut für Völkerfreundschaft gehört, strategische Maßnahmen in Bezug auf die Werbekommunikation zu planen, um sich international als führende Incoming-Agentur zu positionieren, die sich auf den soziopolitischen Tourismus spezialisiert hat. In Anbetracht der Tatsac...
    Disponible

    74,03 €

  • La percezione dei consumatori delle pubblicazioni online
    Maria Nascimento Cunha
    Nell’attuale panorama della comunicazione digitale, i social network rappresentano un importante canale di comunicazione per i marchi. L’obiettivo generale di questa ricerca è comprendere la percezione dei consumatori dei post sui social media dei marchi della moda di lusso. In particolare, sono state analizzate le seguenti dimensioni: informazione, passaparola, tendenze, perso...
    Disponible

    53,73 €

  • Восприятие потребителями интернет-изданий
    Мария Насимент Кунха
    В современном цифровом коммуникационном ландшафте социальные сети представляют собой важный канал коммуникации для брендов. Общая цель данного исследования - изучить восприятие потребителями постов модных брендов класса люкс в социальных сетях. В частности, были проанализированы следующие аспекты: информация, 'сарафанное радио', тенденции, персонализация, интерактивность, ценно...
    Disponible

    26,35 €

  • Communication promotionnelle sociopolitique du tourisme d’AMISTUR CUBA S.A.
    Leinnay Calixte Roig
    Ce mémoire de fin d’études est basé sur la nécessité pour l’agence réceptive AMISTUR CUBA S.A., appartenant à l’Institut cubain d’amitié avec les peuples, de planifier des actions stratégiques liées à la communication promotionnelle afin de se positionner au niveau international en tant qu’agence réceptive de premier plan spécialisée dans le tourisme sociopolitique. Étant donné...
    Disponible

    74,03 €

  • Winning the SEO Game
    Marie Griffin
    In today’s digital arena, where online visibility can make or break businesses, mastering the SEO game is the key to success. 'Winning the SEO Game' is your ultimate playbook for navigating the ever-evolving world of search engine optimization.In this comprehensive book, you’ll:✅ Master the art of keyword research to ensure your content reaches the right audience.✅ Unlock the s...
    Disponible

    7,23 €

  • Social Media Marketing
    Oscar Moses
    Unlock the secrets of human interaction with 'Social Media Marketing: Mastering the Art of Nonverbal Communication.' In today’s fast-paced digital world, understanding the subtleties of body language is crucial for effective communication, both online and offline. This comprehensive guide delves deep into the realm of nonverbal cues, equipping you with the knowledge and skills ...
    Disponible

    20,27 €

  • They Buy Your Because
    Gerry O’Brion
    Learn the missing link to influence and closing sales in crowded, competitive markets.The former Brand Manager of Coors Light reveals how they made over $1 Billion turning the mountains blue and how you can use the same strategies in your business.Many companies in crowded, competitive markets struggle to stand out in the sea of sameness and close sales.That’s because there is ...
    Disponible

    21,22 €

  • Artificial Intelligence in Marketing and Consumer Behavior Research
    Aaron Garvey / TaeWoo Kim / Umair Usman
    In the past decade of marketing scholarship, researchers have begun to examine the promise of AI technology to address practical problems through a consumer lens. Artificial Intelligence in Marketing and Consumer Behavior Research reviews the state of the art of behavioral consumer research involving AI-human interactions and divides the literature into two primary areas based ...
    Disponible

    85,98 €

  • Selling Your Marketing Agency
    David Rodnitzky / Robert Glazer
     Most agency founders are focused on growing their agency, not selling it. Then it happens. The founder starts to get calls from suitors. A large agency who lost a big client to the founder’s agency suddenly wants to know if she’d consider selling her business. An investment banker reaches out promising that he can get the founder millions of dollars if she lets him represent t...
    Disponible

    62,35 €

  • A Whole New Strategy
    Nathan Shedroff
    Traditional business strategy is in crisis, rife with mistakes, misunderstand- ings, and poor assumptions. It mixes market and operational concernsin ways that confuses priorities, ignores customer insights, and hides opportunities. The two most popular strategy tools, the SWOT and Positioning Statement are so poorly used as to make them ineffective at best and dangerous at wor...
    Disponible

    40,00 €

  • Analysing the Influence of Personalised Ad Mechanisms
    Claudio Mioranza / Raphael Teodoro
    This study sought to identify the purchasing behaviour of consumers in a virtual environment, more specifically users of the 'facebook' social network. The study is exploratory in nature, as it seeks, in general, to understand the processes surrounding e-commerce, including the digital marketing process, which is essential for carrying out actions involving advertising mechanis...
    Disponible

    44,45 €

  • Analyse de l’influence des mécanismes de publicité personnalisée
    Claudio Mioranza / Raphael Teodoro
    Cette étude vise à identifier le comportement d’achat des consommateurs dans un environnement virtuel, plus précisément des utilisateurs du réseau social 'facebook'. L’étude est de nature exploratoire, car elle cherche, en général, à comprendre les processus entourant le commerce électronique, y compris le processus de marketing numérique, qui est essentiel pour mener à bien de...
    Disponible

    44,45 €

  • Analisi dell’influenza dei meccanismi di pubblicità personalizzata
    Claudio Mioranza / Raphael Teodoro
    Questo studio ha cercato di individuare il comportamento d’acquisto dei consumatori in un ambiente virtuale, più precisamente degli utenti del social network 'facebook'. Lo studio ha carattere esplorativo, in quanto cerca, in generale, di comprendere i processi che circondano il commercio elettronico, compreso il processo di marketing digitale, essenziale per realizzare azioni ...
    Disponible

    44,45 €

  • Анализ влияния механизмов персонализированной рекламы
    Клаудио Миоранса / Рафаэль Теодоро
    Целью данного исследования было выявление покупательского поведения потребителей в виртуальной среде, а точнее пользователей социальной сети 'facebook'. Исследование носит исследовательский характер, поскольку направлено в целом на понимание процессов, связанных с электронной коммерцией, включая процесс цифрового маркетинга, который необходим для осуществления действий, связанн...
    Disponible

    26,17 €

  • Analyse des Einflusses von personalisierten Werbemechanismen
    Claudio Mioranza / Raphael Teodoro
    In dieser Studie wurde versucht, das Kaufverhalten von Verbrauchern in einer virtuellen Umgebung zu ermitteln, insbesondere von Nutzern des sozialen Netzwerks 'Facebook'. Es handelt sich um eine explorative Studie, die ganz allgemein versucht, die Prozesse im Zusammenhang mit dem elektronischen Handel zu verstehen, einschließlich des digitalen Marketingprozesses, der für die Du...
    Disponible

    44,45 €

  • Monopolio di genere ed etnico nel settore informale in Costa d’Avorio
    Ollo Noé Palé / Prisca Justine Ehui
    La questione del monopolio di genere ed etnico nel settore informale è già stata affrontata. Sono state condotte diverse indagini in tal senso. Le conclusioni della maggior parte di questi studi presentano il monopolio etnico nel settore informale come il risultato di diversi fattori. Nell’ambito della nostra tesi di Master II, abbiamo scelto di concentrarci sul tema 'Monopolio...
    Disponible

    94,92 €

  • Monopólio de género e monopólio étnico no sector informal na Costa do Marfim
    Ollo Noé Palé / Prisca Justine Ehui
    A questão do monopólio de género e étnico no sector informal já foi abordada. Foram efectuados vários estudos no mesmo sentido. As conclusões da maioria destes estudos apresentam o monopólio étnico no sector informal como o resultado de vários factores. No âmbito da nossa dissertação de mestrado II, optámos por nos debruçar sobre o tema 'género e monopólio étnico no sector info...
    Disponible

    94,92 €

  • Gender und ethnische Monopole im informellen Sektor in der Elfenbeinküste
    Ollo Noé Palé / Prisca Justine Ehui
    Die Frage des Geschlechts und des ethnischen Monopols im informellen Sektor ist ein Thema, das bereits angesprochen wurde. Mehrere Untersuchungen wurden in diesem Zusammenhang durchgeführt. Die Schlussfolgerungen der meisten dieser Arbeiten stellen das ethnische Monopol im informellen Sektor als Ergebnis mehrerer Faktoren dar. Im Rahmen der Erstellung unserer Masterarbeit II ha...
    Disponible

    94,91 €

  • Gender and ethnic monopoly in the informal sector in Côte d’Ivoire
    Ollo Noé Palé / Prisca Justine Ehui
    The issue of gender and ethnic monopoly in the informal sector has already been addressed. Several investigations have been carried out in the same vein. The conclusions of most of these studies present ethnic monopoly in the informal sector as the result of several factors. As part of our Master II dissertation, we chose to focus on the subject of 'gender and ethnic monopoly i...
    Disponible

    94,93 €

  • Гендерная и этническая монополия в неформальном секторе в Кот-д’Ивуаре
    Олло Ноэ Палé / Приска Жюстин Эхуи
    Проблема гендерной и этнической монополии в неформальном секторе уже рассматривалась. В этом направлении было проведено несколько исследований. Выводы большинства из них представляют этническую монополию в неформальном секторе как результат действия нескольких факторов. В рамках магистерской диссертации мы решили сосредоточиться на теме 'Гендерная и этническая монополия в нефор...
    Disponible

    38,73 €

  • Marketing Research with R and Python
    Howard Pong Yuen Lam
    This book is meant for readers with little or no experience in programming in R and Python, who wish to quickly learn what is necessary, and be able to conduct marketing research by running tests easily in R or Python.A number of marketing research textbooks have been using SPSS or SAS for many years. Conversely, R and Python can be downloaded and installed in a personal comput...
    Disponible

    107,91 €

  • LinkedIn Edge
    B. Vincent
    'LinkedIn Edge: The Ultimate Guide to Successful Marketing Strategies on LinkedIn' is a comprehensive guide for businesses and professionals looking to elevate their marketing game on the world’s largest professional networking platform.This book is a must-read for anyone looking to build a strong personal brand, create engaging content, optimize their LinkedIn profile, and tar...
    Disponible

    22,19 €

  • Marketing Research with R and Python
    Howard Pong Yuen Lam
    This book is meant for readers with little or no experience in programming in R and Python, who wish to quickly learn what is necessary, and be able to conduct marketing research by running tests easily in R or Python.A number of marketing research textbooks have been using SPSS or SAS for many years. Conversely, R and Python can be downloaded and installed in a personal comput...
    Disponible

    60,07 €

  • My Personal Brand
    Jennifer Lancaster
    Many authors and coaches want to create an authoritative presence online but believe they should hide behind their company brand and website. Yet this is not gravitational. Having a well-known personal brand means that news media and podcasters will start to chase you, instead of you chasing them. If in business, you may also start commanding premium rates.  To be positioned we...
    Disponible

    14,61 €

  • Tuning Up
    David Meikle
    No musicians worth their salt would ever begin performing without first making sure they’re in tune. But in marketing and advertising we often jump into working relationships without Tuning Up.In marketing and advertising, Tuning Up means harmonising responsibility and control. But being out of tune is much more painful than the cacophony of ill-prepared musicians. Responsibili...
    Disponible

    35,62 €

  • Proposal For The Creation Of Coverage Routes
    Lismar Faneite
    Egip Publicidad, C. A., is a company located in the city of Guacara, Carabobo State, Venezuela. Carabobo, Venezuela, dedicated to the sale of various advertising products, in order to provide customers with the necessary tools to promote the variety of products and / or services offered in the market. For the aforementioned reasons, the company needs to expand its field of acti...
    Disponible

    60,13 €


Primera 03 04 05 06 07 08 09 10 11 12 Última