Semántica, análisis del discurso, etc.

Lenguas / Lingüistica / Semántica, análisis del discurso, etc. (2462)

Lenguas / Lingüistica / Semántica, análisis del discurso, etc.
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  • Gopen’s Reader Expectation Approach to the English Language
    George D. Gopen / George DGopen
    For as long as writing has been taught, the subject has always been approached from the perspective of polite society. The central questions were all writer-based: What can, must, ought the writer to do? What cannot, must not, ought not the writer to do? Mistakes were corrected; awkwardness was chastised; bloat was deflated. We were urged to avoid (the passive) and contain (the...
    Disponible

    15,45 €

  • Ontology Pipeline
    Jessica Talisman
    Build semantic knowledge systems with trusted and AI-ready taxonomies, ontologies, and knowledge graphs.Ontology Pipeline gives data leaders, semantic engineers, ontologists, taxonomists, knowledge managers, librarians, AI architects, and enterprise data teams a practical framework for turning messy organizational language into structured, machine-readable knowledge. Instead of...
    Disponible

    37,53 €

  • Die Propagandamaschinerie
    Agustin V. Startari
    Zwischen 1920 und 1933 entwickelte die Nationalsozialistische Deutsche Arbeiterpartei (NSDAP) Propaganda zu einem zentralen Instrument ihrer politischen und elektoralen Strategie. Dieses Buch untersucht diesen Prozess vor dem Hintergrund der Krise der Weimarer Republik und zeigt, wie Vereinfachung, Wiederholung, öffentliche Inszenierung, Feindbildkonstruktion und die Personalis...
    Disponible

    16,62 €

  • Christus Solus
    Agustin V. Startari
    Was geschieht mit der Sprache, wenn ein Name nicht ersetzt werden kann?Christus Solus ist kein Buch über Glauben. Es ist eine Untersuchung darüber, wie ein Name die Grammatik jedes Satzes verändert, der es wagt, ihn zu enthalten. Vom Koine-Griechischen bis zum Kirchenlatein, von Glaubensbekenntnissen bis zu Bekenntnisformeln, von Verben bis zu Artikeln verhält sich der Name Chr...
    Disponible

    16,45 €

  • Debate, Foundations and Frameworks Series
    I.P. Werthausen / Isabel Voss
    Debate rewards anyone who understands how an argument is actually built. This book takes arguments apart piece by piece, names every working component, and shows you how to assemble one that holds up under pressure. Nine chapters move from the smallest unit of reasoning to full competitive rounds, and each builds on the one before it. Real cases carry the material: the Morton T...
    Disponible

    17,10 €

  • Cypher Culture
    Ethan Stoneman / Joseph Packer
    By highlighting the interplay between esotericism, conspiracy theory, and fandom, Cypher Culture examines how marginalized and embattled groups learn to read cultural texts for hidden meanings in hostile environments. Drawing on Leo Strauss’s theory of esotericism, Joseph Packer and Ethan Stoneman argue that 'reading between the lines' has moved from classical philosophy into p...
    Disponible

    44,79 €

  • The Modern Art of Controversy
    Burung Lucu
    THE MODERN ART OF CONTROVERSY 38 Stratagems for the Outrage Economy - and the Self-Defense That Keeps You Human You are not losing arguments because you are weak or wrong. You are losing because you are fighting inside a machine built to make you lose - and no one taught you the rules of the game you are actually in. Two centuries ago, Arthur Schopenhauer wrote down the thirty...
    Disponible

    9,73 €

  • Advances in Experimental Philosophy of Lying
    Alex Wiegmann
    Lying is a familiar and morally important phenomenon. No matter if it is in election battles, in personal relationships or in the form of fake news - lying affects us almost every day. Showcasing cutting-edge research on the concept of lying, including work on blatant falsehoods, children’s concept of lying and deception in the courtroom, this interdisciplinary collection exami...
    Disponible

    50,85 €

  • Pedagogies of the Enfleshed
    Lore / tta LeMaster
    In Pedagogies of the Enfleshed: Critical Communication Pedagogy Otherwise, Lore LeMaster proffers a historic account of the rise of education and, in turn, communication studies as a distinct field of study. In doing so, the author reconsiders communication’s disciplinary origins with less of an emphasis on the mythos of the Ancient Greeks and, more accurately, relocates them w...
    Disponible

    50,94 €

  • Reinventing World War II
    Barbara A Biesecker
    By the 1970s, World War II had all but disappeared from US popular culture. But beginning in the mid-eighties it reemerged with a vengeance, and for nearly fifteen years World War II was ubiquitous across US popular and political culture. In this book, Barbara A. Biesecker explores the prestige and rhetorical power of the 'Good War,' revealing how it was retooled to restore a n...
    Disponible

    44,44 €

  • Shaping Rhetorical Studies
    Edited by Cheryl Glenn, Richard Leo Enos, and David BlakesleyWith a foreword by Andrea Lunsford and Jack Selzer'These essays collectively emphasize ’the crucial importance of teaching and pedagogy, of collegiality and mentorship, and of risk-taking and intellectual courage.’' - Andrea Lunsford & Jack SelzerShaping Rhetorical Studies brings together landmark essays selected by F...
    Disponible

    48,62 €

  • Words Pro Wrestlers Say
    Douglas T Root
    Once the term 'sports entertainment' became synonymous with professional wrestling, the focus became much less about the sport itself and more about the spectacle. Arguably, the most popular and successful pro wrestlers are those who have sharpened their microphone skills to such a high caliber that they have already worked the fans into a frenzy before the in-ring grappling ev...
    Disponible

    72,01 €

  • Ethics in Contact Rhetoric
    Dale Cyphert / Ellen W. Gorsevski / Jon Radwan
    Ethics in Contact Rhetoric re-orients communication theory by centering touch and de-centering symbolic acts. Inspired by MLK’s tradition of nonviolent power, a contact orientation highlights the incarnate and immediate ground of communication ethics. Ethical interactions are defined as bio-relational dances arcing steps of nurture, respect, justice, and too often, violence. Ce...
    Disponible

    50,70 €

  • Quiet Defiance
    Quiet Defiance: The Rhetoric of Silent Protest focuses on the rhetorical dimensions and power of silent protest. Bridging the gap between the study of protest and the study of rhetorical silence (strategic silence meant to communicate to and influence an audience), this book is the first of its kind to concentrate solely on the phenomenon and tradition of silent protest. The co...
    Disponible

    50,34 €

  • Bloody Hell! Where Our Swear Words Come From
    Michał Witosz
    Before We Open the Door:The Archaeology of the Linguistic Gutter, the Psychology of Anger, and Maintaining a Safe DistanceBefore we set our linguistic machinery into motion and venture into the stifling back-alleys of the English language-shrouded in London smog and illuminated by the harsh glare of American neon-we must pause. You hold in your hands a volume that is as extraor...
    Disponible

    21,65 €

  • Designing and Implementing Semantic Data Layers
    Dave Wells
    Data has a meaning problem. Semantic data layers solve it. Semantics, applied to data, is the discipline of making meaning explicit, consistent, and durable. Semantic data layers are the architectural expression of that discipline. This book shows you how to build them.Data management has always been messy. Inconsistent metrics, brittle integrations, data silos, and confusing d...
    Disponible

    36,31 €

  • تجليات الأسلوب اللغوي العربي
    أ. د. قاسم بن الطيب
    ليس هذا الكتاب مجرد دراسة في المعاجم أو تنقيب في أوراق القدامى، بل هو رحلة استكشافية عميقة تشبر أسرار اللسان العربي. إنه يسبر الغور في المنطقة الدافئة الفاصلة بين الحقيقة والمجاز، ذلك الخيط الرفيع الذي يمنح العربية طاقاتها التعبيرية وتوهجها الأسلوبي. يضعك المؤلف في قلب مقارنة استثنائية وبكر؛ حيث يقف على أعتاب مرصادين لغويين شاهقين: الأول هو معجم 'أساس البلاغة' للزمخشري، بشرائحه...
    Disponible

    16,74 €

  • Talks on Writing English
    Arlo Bates
    This XpressRead Cram Edition of Talks on Writing English pairs the complete original text with carefully prepared study materials, designed for deeper engagement with this classic.Arlo Bates’ 'Talks on Writing English, First Series,' is a timeless exploration of rhetoric, grammar, and composition, offering invaluable guidance on mastering the English language. This meticulously...
    Disponible

    26,09 €

  • Tamil Vaiyai
    Ki. Va. Jagannathan
    தமிழில் உள்ள பாக்கள் நான்கு வகைப்படும். வெண்பா, ஆசிரியப்பா, கலிப்பா, வஞ்சிப்பா என்ற பெயருடையன அவை. இவற்றிற் பல வகையும், இவற்றிற்கு இனமான செய்யுட்களும் உண்டு. இவற்றையன்றி வெண்பாவும் ஆசிரியப்பாவும் இணைந்து வந்த மருட்பா என்று ஒருவகைப் பா உண்டு. அது குறிப்பிட்ட சில பொருள்களைப் பாடுவதற்காக மட்டும் பயன்படுவது; ஆகையால் மிகவும் அருமையாகவே காணப்படும். மேலே சொன்ன நான்கு வகைப் பாக்களும் ப...
    Disponible

    10,47 €

  • Practical Argumentation (Cram Edition)
    George K. (George Kynett) Pattee
    This XpressRead Cram Edition of Practical Argumentation pairs the complete original text with carefully prepared study materials, designed for deeper engagement with this classic.'Practical Argumentation' by George K. Pattee offers a comprehensive exploration of debates and debating. This meticulously prepared print edition presents a timeless guide to the principles of rhetori...
    Disponible

    26,15 €

  • The Making of Arguments (Cram Edition)
    J. H. (John Hays) Gardiner
    This XpressRead Cram Edition of The Making of Arguments pairs the complete original text with carefully prepared study materials, designed for deeper engagement with this classic.'The Making of Arguments' by J.H. Gardiner offers a comprehensive exploration of rhetoric, debate, and the art of persuasive writing. This meticulously prepared edition revives a classic text on argume...
    Disponible

    27,13 €

  • Objects with Opinions
    Michael Burke
    An enchanting collection of drawings that invites readers to see ordinary objects as characters with voices, personalities, and opinions-and to rediscover the imaginative possibilities hidden in everyday life.Every object has a story. Some have opinions.What would a corkscrew say to a bottle?How does a ruler persuade a goat to join the journey? Why is an iron hiding behind a st...
    Disponible

    33,87 €

  • Composition Studies 54.1 (Spring 2026)
    The oldest independent periodical in the field, COMPOSITION STUDIES, publishes original articles relevant to rhetoric and composition, including those that address teaching college writing; theorizing rhetoric and composing; administering writing programs; and, among other topics, preparing the field’s future teacher-scholars. All perspectives and topics of general interest to ...
    Disponible

    27,81 €

  • The English Language on Trial
    John A. Hawkins
    ...
    Disponible

    54,04 €

  • The Semiotics of the COVID-19 Pandemic
    Sebastián Moreno Barreneche
    Focusing on the discursive dimension of the COVID-19 pandemic from a semiotic perspective, this book uses semiotic theory and methods to analyse the meaning-making mechanisms and dynamics that occurred during, and revolved around, the pandemic. Demonstrating the utility of semiotic theory, concepts and analytical methods to make sense of discursive phenomena like those triggere...
    Disponible

    51,15 €

  • Neosophistic Perspectives
    Edward Schiappa
    DescriptionWhat does it mean to write history after postmodernism? How should scholars understand rhetoric in an age when disciplinary boundaries are increasingly contested? In Neosophistic Perspectives, Edward Schiappa addresses these questions through a collection of influential essays that have shaped debates in rhetoric, communication, philosophy, and classics for more than...
    Disponible

    33,75 €

  • The path to persuasion
    Dan TSHIZANGA MODEKAYI
    Communication and rhetoric are the two relevant and powerful channels that enable the litigant to become a rhetor with effectiveness and insight.The former postulates the transmission of information with the aim of having the same situational view, while the latter envisages the use of appropriate procedures for adequate transmission in order to produce the desired effect.This ...
    Disponible

    71,90 €

  • Weg der Überredung
    Dan TSHIZANGA MODEKAYI
    Kommunikation und Rhetorik sind die beiden relevanten und schlagkräftigen Kanäle, die es dem Prozessbeteiligten ermöglichen, mit Effizienz und Scharfsinn zum Rhetoriker zu werden.Ersteres postuliert die Übermittlung einer Information mit dem Ziel, die gleiche situative Sicht zu haben, während letzteres die Verwendung geeigneter Verfahren für eine angemessene Übermittlung in Bet...
    Disponible

    71,90 €

  • O caminho para a persuasão
    Dan TSHIZANGA MODEKAYI
    A comunicação e a retórica são os dois canais relevantes e poderosos que permitem ao litigante tornar-se um retor com eficácia e perspicácia.A comunicação consiste na transmissão de informação com o objetivo de alcançar a mesma visão situacional, enquanto a retórica consiste na utilização de procedimentos apropriados para uma transmissão adequada, de modo a produzir o efeito de...
    Disponible

    71,90 €

  • Droga do perswazji
    Dan TSHIZANGA MODEKAYI
    Komunikacja i retoryka to dwa istotne i potężne kanały, które umożliwiają prawnikowi stanie się retorem ze skutecznością i wnikliwością.Komunikacja polega na przekazywaniu informacji w celu osiągnięcia tego samego poglądu na sytuację, podczas gdy retoryka polega na stosowaniu odpowiednich procedur w celu uzyskania pożądanego efektu.Jest to logika stojąca za tym podręcznikiem, k...
    Disponible

    71,90 €


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