Investigación de mercado

Economía, finanzas, empresa y gestión / Empresa y gestión / Ventas y marketing / Investigación de mercado (378)

Economía, finanzas, empresa y gestión / Empresa y gestión / Ventas y marketing / Investigación de mercado
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  • OPEN INNOVATION RESEARCH, MANAGEMENT AND PRACTICE
    JOE TIDD
    ...
    Disponible

    198,20 €

  • At the Intersection of Education, Marketing, and Transformation
    Sabra Brock / Sabra E. Brock
    There have been significant changes in the last decade in the fields of education and marketing. Both have been transformed by technology and globalization. Attention spans have been shortened due to accelerated delivery of entertainment. A new global cyber culture has emerged. Social networking sites have changed the way we get information. The web and mobile apps have emerged...
    Disponible

    49,81 €

  • Train Your Brain
    Dana Wilde
    “Using Train Your Brain, in two years, I’ve gone from zero to amillion dollars a year in my business and paid off $30,000 in debt!”~ Sarah Thomas, Basehor, KSWhen Dana Wilde began her direct-sales business, she realized that education for entrepreneurs typically consisted of endless “how-to” explanations: how to market, how to pick up the phone, how to manage your time, how to ...
    Disponible

    14,13 €

  • Train Your Brain
    Dana Wilde
    “Using Train Your Brain, in two years, I’ve gone from zero to amillion dollars a year in my business and paid off $30,000 in debt!”~ Sarah Thomas, Basehor, KSWhen Dana Wilde began her direct-sales business, she realized that education for entrepreneurs typically consisted of endless “how-to” explanations: how to market, how to pick up the phone, how to manage your time, how to ...
    Disponible

    28,42 €

  • Cases on Consumer-Centric Marketing Management
    Jham / Sandeep Puri / Vimi Jham
    As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies. Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing...
    Disponible

    229,87 €

  • The Architecture of Image
    Craig Park
    The brand of the professional service firm is one of the most misunderstood and often under-utilized tools used to build market share and increase business. Your brand is critical to establishing and sustaining your firm's image in the market, and critical to the creation of a successful and enduring professional practice. In The Architecture of Image: Branding Your Professiona...
    Disponible

    18,28 €

  • The Consistent Consumer Revised and Expanded
    Ken Beller / Louis Patler / Steve Weiss
    Behavior-based demographics are dead. Instead, values-based systems are what will ensure the success of your next marketing campaign. The authors of The Consistent Consumer say values, not past behaviors, will help you better define and understand today's diverse consumer groups and more accurately anticipate how these distinct populations are likely to behave in the future-and...
    Disponible

    22,65 €

  • E-Marketing in Developed and Developing Countries
    El-Gohary
    While e-marketing has emerged as an aid in allowing businesses to reach a broader audience, evolutions in computer science and technology have made its comprehension a bit more complex. E-Marketing in Developed and Developing Countries: Emerging Practice s aims to create a deeper understanding of the policies and practices that are involved in a successful e-marketing environme...
    Disponible

    242,93 €

  • The Power of Belonging
    Said Aghil Baaghil
    The book is rich with useful information both for marketing professionals and for people who are simply interested in how marketing works. In that regard, Baaghil provides a useful overview of everything you need to know about marketing, which for Baaghil means finding a way to invite your audience to belong to the brand, and vice versa. Budding entrepreneurs in the early stage...
    Disponible

    19,80 €

  • Latino Boom II
    Chiqui Cartagena
    Understanding the growing Latino community is one of the keys to success for every marketer, politician and corporation in the United States. And that is exactly what the Hispanic marketing book, Latino Boom II delivers - an in-depth view of the Latino effect on culture, politics and business. It is the perfect primer for anybody who needs to get smart about the Hispanic consum...
    Disponible

    20,43 €

  • Research in Consumer Behavior
    This volume presents papers that cover a wide gamut including immigrant consumption experiences, gift-giving, sharing, transgressive gender roles, attachments to special possessions in online games and real life, the homeless consumer experience, disposition of possessions, privacy, metaphor analysis, sustainable consumption, alcohol consumption, c ...
    Disponible

    265,22 €

  • Qualitative Consumer and Marketing Research
    Eileen Fischer / Robert Kozinets / Russell W. Belk
    Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and consumer research. ...
    Disponible

    84,98 €

  • Pragmalytics
    Cesar A. Brea
    The promise of marketing analytics in the age of Big Data is the ability to make your marketing efforts much more targetable, trackable, and testable.  But in practice, realizing this promise is hard -- logically, technically, and especially organizationally.Pragmalytics helps you address this challenge with practical techniques and real-world examples, to help you better navig...
    Disponible

    12,79 €

  • Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing
    Interdisciplinary approaches are critical to solve the interesting problems of the day. This volume seeks to capture and synthesize the knowledge in the area of branding, product design, innovation, and strategic thought in international marketing. ...
    Disponible

    265,35 €

  • Marketing Miracles
    Dan Kennedy / The Leading Experts
    Looking for Tried-and-True Dull-as-Dishwater Marketing? TRY ANOTHER BOOK! In the world of marketing and sales, there are few names more recognized than that of Dan Kennedy's. For years, his break-through-the-box copy and marketing strategies have been responsible for billions in sales for major corporations and small businesses. And along, the way, he has taught entrepreneurs a...
    Disponible

    24,30 €

  • MF0499_3: Productos, Servicios y Activos Financieros
    ICB Editores
    Manual con encuadernación rústica, formato 17x24 y cubierta a color plastificada mate. 10 ...
    Disponible

    14,50 €

  • Análisis de Mercados y Activos Financieros
    ICB Editores
    Analizar y entender la composición y funcionamiento del sistema financiero. Conocer el sistema financiero español, los intermediarios financieros y los activos financieros que se contratan. Examinar los distintos mercados financieros que componen el sistema financiero español. Estudiar y conocer los activos financieros, sus características, funciones y tipología. Estudiar y con...
    Disponible

    18,00 €

  • Product Assortment and Consumer Choice
    Alexander Chernev
    Product Assortment and Consumer Choice examines existing literature and builds on the current theoretical developments across different research domains to develop a set of research propositions delineating the impact of product assortment on consumer choice. Taking a consumer’s perspective to examine how product assortment influences decision making and choice, this review def...
    Disponible

    82,02 €

  • Preference, Value, Choice, and Welfare
    Daniel M. Hausman / Daniel MHausman
    ...
    Disponible

    124,57 €

  • New Strategic Brand Management
    Jean-Noel Kapferer
    ...
    Disponible

    86,40 €

  • The Entrepreneur’s Guide to Market Research
    Anne Wenzel
    ...
    Disponible

    69,69 €

  • Sound Business
    Julian Treasure
    A fascinating practical guide to the use of sound in business, from performance-enhancing soundtracks to retail environments and office partitions. The world is full of sound - most of it unwanted and unplanned - which can change our moods, our behaviour and our performance. This book explains clearly how to use this fact to great advantage, in terms of productivity and custome...
    Disponible

    21,78 €

  • Cases in Online Interview Research
    Janet Salmons
    In an era of constrained research budgets, online interviewing opens up immense possibilities: a researcher can literally conduct a global study without ever leaving home. But more than a decade after these technologies started to become available, there are still few studies on how to utilize online interviews in research. This book provides 10 cases of research conducted usin...
    Disponible

    81,75 €

  • Using Qualitative Research in Advertising
    Eric Haley / Kim Bartel Sheehan / Margaret A. Morrison
    This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approach created for students considering advertising careers and for those currently working in the advertising industry, this book explains what qualitative research techniques are design...
    Disponible

    157,54 €

  • Research in Consumer Behavior
    Presents advanced consumer research, whether empirical or conceptual, qualitative or quantitative. This title features the papers which have been selected from the best papers at the 2011 Consumer Culture Theory Conference held in Chicago Illinois in July, 2011. ...
    Disponible

    239,55 €

  • The Market Research Toolbox
    Edward F. McQuarrie
    In an Internet age, many more people than ever before are involved in the design and conduct of market research. This book provides an overview for busy managers and MBA students seeking a place to begin. It shows how to think about market research in the context of business decisions, describes the essential market research techniques, skills, and applications, and pays specia...
    Disponible

    186,46 €

  • Cracking the Corporate Code
    Gregory L. Laserson / Judith L. Turnock / Price M. Cobbs
    Over the last few decades, advances by African-Americans in the business world have been both impressive and well-documented. But even a cursory glance at the statistics -- not to mention a look around most corporations -- reveals that, despite much progress, minority executives are still relatively few and far between. Whether in the form of insensitivity, change-averse corpo...
    Disponible

    21,61 €

  • Review of Marketing Research
    Naresh Malhotra - USE 0493
    This special issue of Review of Marketing Research is unique in that it contains chapters by marketing legends in their own words. Bagozzi, Hunt, Kotler, Kumar, Malhotra, Monroe, Sheth, Wind and Zaltman summarize not only their research but also the salient aspects of their academic life journeys. ...
    Disponible

    239,00 €

  • Is Food Marketing Making Us Fat?
    Brian Wansink / Pierre Chandon
    Is Food Marketing Making Us Fat? reviews the literature in marketing, nutrition, psychology, economics and related disciplines that investigate the link between marketing activity, food intake and obesity, with a particular emphasis on the effects of marketing on overeating. The authors bring together streams of research which have so far been largely disconnected. To limit...
    Disponible

    96,23 €

  • Experience Marketing
    Bernd Schmitt
    Experience Marketing examines a new and exciting concept that is of interest to academics and marketing practitioners who have come to realize that understanding how consumers experience brands, and how to provide appealing brand experiences for them, is critical for differentiating their offerings in a competitive marketplace. Understanding consumer experiences is a core task...
    Disponible

    75,11 €


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