Inicio > Economía, finanzas, empresa y gestión > Empresa y gestión > Ventas y marketing > Investigación de mercado > Research in Consumer Behavior
Research in Consumer Behavior

Research in Consumer Behavior

 

239,55 €
IVA incluido
Disponible
Editorial:
Emerald Publishing Ltd
Año de edición:
2011
Materia
Investigación de mercado
ISBN:
9781780521169
239,55 €
IVA incluido
Disponible
Añadir a favoritos
Sobre IBD

Presents advanced consumer research, whether empirical or conceptual, qualitative or quantitative. This title features the papers which have been selected from the best papers at the 2011 Consumer Culture Theory Conference held in Chicago Illinois in July, 2011.

Artículos relacionados

  • The Giant’s Ladder
    Elizabeth Chabe
    As a scientist or engineer, do you find the concept of marketing your work daunting? Are you struggling to get your scientific breakthrough the attention and success it deserves?The Giant’s Ladder, by Elizabeth Chabe, offers a pathway to do just that. This guide is specifically crafted for scientists stepping into leadership roles, marketing professionals within scientific orga...
    Disponible

    16,13 €

  • Economics and Consumer Behavior
    Agnus Deaton / Angus Deaton / John Muellbauer
    ...
    Disponible

    70,39 €

  • Gene6
    Guillermo Perezbolde
    GeneSeis: Descifrando las generaciones en el mundo moderno es un viaje fascinante a través de las complejas dinámicas generacionales que moldean nuestro mundo moderno. En esta obra innovadora, Guillermo Perezbolde nos sumerge en un análisis profundo de las diversas generaciones, desde los Baby Boomers hasta la Generación Alpha, desentrañando sus perfiles psicológicos y su impac...
    Disponible

    22,46 €

  • Next Generation Customer Experience
    Jeofrey Bean / Vineetha Raveendran
    The next generation, Gen Z, is more different than any other generations compared. With Next Generation Customer Experience, Jeofrey Bean (Customer Experience Revolution and Customer Experience Rules!) and contributing author Vineetha Raveendran answer the question, 'What is essential to create an engaging and profitable next-generation customer experience for Gen Z customers?'...
    Disponible

    22,34 €

  • The Joyless Economy
    Tibor Scitovsky
    His first four chapters present what remains one of the most artful and accessible summaries of what psychologists know about human motivation. Economists will learn that the concept of utility in economic models corresponds to the psychologist’s notion of comfort; and they will see substantial evidence against the idea that people are comfort maximizers. ...
    Disponible

    61,29 €

  • The Consumer Insights Revolution
    Ryan Barry / Stephan Gans / Steve Phillips
    Discover the secrets behind PepsiCo and Zappi’s transformation of PepsiCo’s consumer insights function into a globally connected, consumer-centric powerhouse. This book provides a comprehensive guide for market research professionals and organizations looking to modernize their insights capabilities and drive substantial organizational change.Key learnings:Modernizing insights ...
    Disponible

    24,43 €