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Research in Consumer Behavior

Research in Consumer Behavior

 

239,55 €
IVA incluido
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Editorial:
Emerald Publishing Ltd
Año de edición:
2011
Materia
Investigación de mercado
ISBN:
9781780521169
239,55 €
IVA incluido
Disponible
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Presents advanced consumer research, whether empirical or conceptual, qualitative or quantitative. This title features the papers which have been selected from the best papers at the 2011 Consumer Culture Theory Conference held in Chicago Illinois in July, 2011.

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