Economía conductista/conductual

Economía, finanzas, empresa y gestión / Economía / Economía conductista/conductual (269)

Economía, finanzas, empresa y gestión / Economía / Economía conductista/conductual
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  • Sales
    Ace McCloud
    Are you tired of low sales and small paychecks? Do you wish you had more control over your life?Whether you want to (1) discover the world's best closing techniques (2) make a lot more money, or (3) learn how to master sales the right way, this book will teach you everything you need to know.Stop the pain from lost sales and prevent missed business opportunities from plagui...
    Disponible

    8,18 €

  • Sales
    Ace McCloud
    Are you tired of low sales and small paychecks? Do you wish you had more control over your life?Whether you want to (1) discover the world's best closing techniques (2) make a lot more money, or (3) learn how to master sales the right way, this book will teach you everything you need to know.Stop the pain from lost sales and prevent missed business opportunities from plagui...
    Disponible

    19,60 €

  • Sales
    Ace McCloud
    Are you tired of low sales and small paychecks? Do you wish you had more control over your life?Whether you want to (1) discover the world's best closing techniques (2) make a lot more money, or (3) learn how to master sales the right way, this book will teach you everything you need to know.Stop the pain from lost sales and prevent missed business opportunities from plagui...
    Disponible

    17,94 €

  • Sales Success AHAs
    Jack Daly / Jeff Shavitz
    The lifeline of every business is sales! Without sales, none of the other departments,such as accounting, human resources, advertising, marketing, and many others, is necessary. Sales drive revenue. Sales bring in the money. Salespeople are that critical link to turning this into reality. And as organizations mature and become larger, companies need sales managers to manage the...
    Disponible

    23,45 €

  • Scientific Advertising
    Claude C. Hopkins
     Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Discover his fixed principles and basic fundamentals that still prevail today. ...
    Disponible

    7,23 €

  • Market Analysis for the New Millennium
    Robert R Prechter
    Learn what's really going on in the marketsThe entire premise of conventional analysis – that social events drive market events – is erroneous. That's why conventional analysts continuously encourage you to do the wrong thing at the wrong time and then scramble to explain market action after the fact.Market Analysis in the New Millennium lights the way professionals sho...
    Disponible

    33,78 €

  • Marketing To Mums
    Katrina McCarter
    Mums are the powerhouse of the Australian economy - they're responsible for more than 80 per cent of consumer spending. How well do you know them? Whether you are a small business owner who needs to increase sales on a low budget, or a corporate marketing manager, wondering why you're not selling more of a certain product, award-winning businesswoman Katrina McCarter h...
    Disponible

    17,09 €

  • Customer Moat
    Eddie Sung
    'A Practical Guide to a Winning Business Strategy' What makes a company competitively superior to another? Which actions lead to greater market share and profitability? And why is it important to view customer decisions as probabilities?  In this groundbreaking work, Eddie Sung condenses the field of business strategy into a powerful, modern framework that is easy to underst...
    Disponible

    12,77 €

  • Customer Moat
    Eddie Sung
    'A Practical Guide to a Winning Business Strategy' What makes a company competitively superior to another? Which actions lead to greater market share and profitability? And why is it important to view customer decisions as probabilities?  In this groundbreaking work, Eddie Sung condenses the field of business strategy into a powerful, modern framework that is easy to underst...
    Disponible

    27,21 €

  • The Information-Economics Perspective on Brand Equity
    Joffre Swait / Tülin Erdem
    The Information-Economics Perspective on Brand Equity focuses on the information-economics theoretic framework of brand equity. The authors posit that consumer-based brand equity is the value of a brand as a credible signal of a product’s positioning. In their framework, the content, clarity, and credibility of the brand signal creates intangible benefits, enhances perceived qu...
    Disponible

    82,02 €

  • Contemporary Issues in Management Development in Africa
    Joshua Y Abor
    Contemporary Issues in Management Development in Africa is jointly published with the University of Ghana Business School in response to the growing importance of Africa in global business discourse. The book spans the broad areas of management development in Africaand addresses a wide variety of issues that are critical for Africa’s economic and social development, including t...
    Disponible

    42,18 €

  • Analyzing Children’s Consumption Behavior
    Jony Haryanto / Luiz Moutinho
    To gain the most competitive edge, marketers must continually optimize their promotional strategies. While the adult population is a prominent target, there is significant market potential for young consumers as well. Analyzing Children’s Consumption Behavior: Ethics, Methodologies, and Future Considerations presents a dynamic overview of the best practices for marketing produc...
    Disponible

    216,52 €

  • Marketing with Strategic Empathy
    Claire Brooks
    ...
    Disponible

    50,70 €

  • Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement
    Norazah Mohd Suki
    Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically-driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement in the global economy. The Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement pr...
    Disponible

    301,85 €

  • Estimado Cliente
    Marcelo Herrera
    En este libro encontrarás historias reales de servicio al cliente. Todas las anécdotas que leerás aquí pertenecen tanto a buenas como a malas experiencias tanto del cliente como del proveedor del servicio. Si buscabas anécdotas graciosas con servicios técnicos, casos reales de atención al cliente, situaciones divertidas y conocer las más disparatadas reacciones de los siempre ...
    Disponible

    7,97 €

  • Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy
    As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offered by wholesale and national retailers. In many cases, it becomes difficult for off-brand products to generate market appeal when consumers have preconceived notions about the quality of generic products and loyalty to br...
    Disponible

    433,34 €

  • Actionable Gamification
    Yu-kai Chou
    The new era of Gamification and Human-Focused Design optimizes for motivation and engagement over traditional Function-Focused Design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return ...
    Disponible

    47,34 €

  • Brand Psychology
    Jonathan Gabay
    Why do we trust some brands more than others? How important is integrity for a brand’s survival? How can brand confidence be rebuilt during a crisis? Using both new and classic insights from social psychology, cognitive psychology and neuroscience, Brand Psychology reveals the hidden processes behind why certain brands command our loyalty, trust and - most importantly - disposa...
    Disponible

    141,87 €

  • Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector
    Economic growth is directly impacted by a multitude of different industries; in recent years, the service industry has emerged as a significant contributor to the global economy. As such, the effective management of this sector has become a widely studied topic. The Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector is an authoritative r...
    Disponible

    439,43 €

  • REAL TOY STORY
    Clark
    ...
    Disponible

    15,34 €

  • SHOPTIMISM
    EISENBERG
    ...
    Disponible

    18,66 €

  • The Participant Principle
    Maya Middlemiss
    'This book is a hands-on approach to the delivery of excellence in recruitment... It distils many years of experience and ongoing innovation into simple and easy to read guidelines, and sets out the fundamentals for success in a modern, digital world.' Katie Oakley Founding Partner, MEAT In The Participant Principle, Maya Middlemiss uses her experience working with Saros Resea...
    Disponible

    32,10 €

  • How Cool Brands Stay Hot
    Joeri Van Den Bergh / Mattias Behrer
    While the first two editions of 'How Cool Brands Stay Hot' focused exclusively on Generation Y (Millennials), this fully revised third edition looks at both Generations Y and Z. Using new market research to map and quantify the spending power of Generation Z, branding experts Joeri Van den Bergh and Mattias Behrer provide hard evidence on the impact of this generation and sugge...
    Disponible

    33,13 €

  • Shopper Marketing
    Paul Barnett
    The book follows the story of the Big Beverage Company, a large multinational company, whose main source of profit is coffee. Their growth has stalled though in the face of increased competition from private label brands, and consumption shifts to different channels. As their growth has slowed so too the total categories, and so one afternoon their biggest retail customer, Shop...
    Disponible

    17,98 €

  • Scientific Advertising
    Claude C Hopkins
    The legendary Claude C Hopkins wrote ’Scientific Advertising’, his classic on the art of advertising, nearly 100 years ago. It is a tribute to the vision of this pioneer of modern advertising that the insights contained in this slim volume remain, for the most part, relevant today. Digital channels may have superseded the print media that dominated in his day, but the principle...
    Disponible

    19,12 €

  • No-Fail Retail
    Regina Blessa
    This book presents a practical approach to ensuring your retail store’s success with consumers.It explores topics, such as merchandising and display techniques, retail promotions, consumer perception and behavior, impulse buying, store environment and operations, visual merchandising, customer care, and the promotional work force.Simple, practical, and illustrated with real pho...
    Disponible

    43,84 €

  • No-Fail Retail
    Regina Blessa
    This book presents a practical approach to ensuring your retail store’s success with consumers.It explores topics, such as merchandising and display techniques, retail promotions, consumer perception and behavior, impulse buying, store environment and operations, visual merchandising, customer care, and the promotional work force.Simple, practical, and illustrated with real pho...
    Disponible

    33,04 €

  • Retail Marketing Strategy
    Constant Berkhout
    Retail operated comfortably for years using concepts governing physical retail environments. However, change has taken place across all retail sectors, brought on by the internet and social media; it is now necessary to adopt customer-driven strategies based on a multi-channel environment to remain competitive and relevant. ...
    Disponible

    51,67 €

  • Human Relations Protocol
    Susan Louise Peterson
    Human Relations Protocol is a practical guide that investigates the choices and consequences that professionals make as they communicate in the workplace. There are real life examples of these choices that many professionals have experienced. Author- Susan Louise Peterson examines how the consequences of these choices impact customer relationships, the image of businesses and c...
    Disponible

    11,21 €

  • Analyzing Strategic Behavior in Business and Economics
    Thomas J Webster / Thomas J. Webster / Thomas JWebster
    This textbook is an introduction to game theory, which is the systematic analysis of decision-making in interactive settings. Game theory can be of great value to business managers. The ability to correctly anticipate countermove by rival firms in competitive and cooperative settings enables managers to make more effective marketing, advertising, pricing, and other business de...
    Disponible

    61,26 €


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