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How Cool Brands Stay Hot

How Cool Brands Stay Hot

Joeri Van Den Bergh / Mattias Behrer

33,13 €
IVA incluido
Disponible
Editorial:
Kogan Page Limited
Año de edición:
2016
Materia
Publicidad
ISBN:
9780749477172
33,13 €
IVA incluido
Disponible
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While the first two editions of 'How Cool Brands Stay Hot' focused exclusively on Generation Y (Millennials), this fully revised third edition looks at both Generations Y and Z. Using new market research to map and quantify the spending power of Generation Z, branding experts Joeri Van den Bergh and Mattias Behrer provide hard evidence on the impact of this generation and suggest ways to market effectively to them.

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  • How Cool Brands Stay Hot
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    How Cool Brands Stay Hot reveals what drives Generation Y, the most marketing savvy and advertising-critical generation, and how you can develop the right brand strategies to reach this group which, at three times the size of Generation X, has a big impact on society and business. Packed with qualitative and quantitative research plus creative ideas on how to position, develop ...
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