Economía conductista/conductual

Economía, finanzas, empresa y gestión / Economía / Economía conductista/conductual (269)

Economía, finanzas, empresa y gestión / Economía / Economía conductista/conductual
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  • A Primer on Consumer Behavior
    David W. Stewart / David WStewart
    At its most fundamental level, marketing is about influencing the decision making and behavior of customers. Profitable businesses are built on an understanding of their customers and the creation and delivery of products and services that meet the needs of these customers. This book is intended to provide a quick, highly accessible introduction to key issues and concepts neces...
    Disponible

    18,64 €

  • The Unconventional Thinking of Dominant Companies
    Jim Bramlett
    Have you ever wondered what separates a good company from a great one or a great one from a dominant company? Do you know why Amazon completely dominates the e-commerce market? Why does Uber lose money and yet get valued at over fifty billion dollars? Why does Netflix crush its competition? Dominant companies think differently. They engineer their company completely around the ...
    Disponible

    16,21 €

  • Consumer-Driven Technologies in Healthcare
    Information Reso Management Association
    The world of medical technologies is undergoing a sea change in the domain of consumer culture. Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or service. As such, it is vital to examine the consumer-centered aspects of medical technological developm...
    Disponible

    452,33 €

  • The Magic Touch
    Billy Riggs
    Billy Riggs, a corporate magician with two masters degrees, unveils his latest book which challenges the old ways of customer retention and shows that all business is genuinely show business. It is customer experience reimagined, taken to a whole new level. The book is written to be enjoyed by individuals or shared with team members for collaboration and discovery. Billy also i...
    Disponible

    11,66 €

  • Mission One Million
    Merle Gilley / Steve Burton
    Cash flow is your largest asset. Are you just letting it waste away?People don’t think about their cash flow as being the most important asset they own.We have our homes, our savings, and our retirement accounts. But our cash flow over the course of a working life can equate to millions—even if we think we don’t earn much per year.Too much of our cash flow goes towards paying d...
    Disponible

    22,07 €

  • Utilizing Consumer Psychology in Business Strategy
    Sevtap Unal / Tevfik Dalgic
    Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement. Utilizing Consumer Psychology in Business Strategy provides emerging research on consumer behavior and decision-makin...
    Disponible

    293,92 €

  • Predictive Analytics for Marketers
    Barry Leventhal
    ...
    Disponible

    36,50 €

  • Consumer Behavior Theories
    Rajagopal
    This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing. ...
    Disponible

    18,38 €

  • AMERICA'S GENERATIONS IN THE WORKPLACE, MARKETPLACE, AND LIVING ROOM
    Chuck Underwood
    ...
    Disponible

    19,00 €

  • The Retail Handbook (Second Edition)
    Antony Welfare
    HOW DO YOU CONNECT WITH A DIGITALLY SAVVY CUSTOMER, WHO KNOWS ALL ABOUT YOUR PRODUCTS AND CAN SHOP ANYWHERE, ANYTIME?For retailers and brands trading in a digital world, it’s easy to lose track of where the lines between physical retail and digital retail start and finish.In The Retail Handbook, Antony Welfare shares a unique view of retailing from the 1930s up to today’s cutti...
    Disponible

    20,37 €

  • Hearing the Voice of the Customer
    Bill Inmon
    Increase the awareness of your customer’s behavior to survive and excel within your industry.One hundred years ago, the voice of the customer was easily and routinely heard by the shopkeeper. In small towns, the shopkeeper knew everyone. Today’s world has gotten much bigger and much more complex. No longer does the store owner personally know everyone who comes into the store. ...
    Disponible

    19,39 €

  • Building Brand Identity in the Age of Social Media
    Amir Ekhlassi / Amir Mohammad Adibi / Mahdi Niknejhad Moghadam
    To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Social media is a useful tool for developing the relationships between businesses and consumers. Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities is a critical scholarly resou...
    Disponible

    190,10 €

  • Experiential Marketing
    Shirra Smilansky
    ...
    Disponible

    36,42 €

  • Customer Service Training 101
    Renee Evenson
    Don’t let your customer interactions go astray. Develop the customer service skills necessary for the success of your company. ...
    Disponible

    27,62 €

  • Multi-Platform Advertising Strategies in the Global Marketplace
    In today’s multi-platform ecosystem, marketers rely on advertisements that can be accessed across multiple digital platforms to enhance audience engagement and outreach. Advertisers are exploring the global impacts of social and mobile media as part of this integrated approach. Multi-Platform Advertising Strategies in the Global Marketplace examines the international diffusion ...
    Disponible

    283,44 €

  • War Against Cash
    Ross Clark
    We are constantly being told that we are on the cusp of a cashless society. The financial services industry would certainly like to see it that way. We are being enticed with contactless cards, mobile phone payment apps, and methods of bank transfer: all, apparently, for our convenience. But as Ross Clark argues in this compelling new book, it is not in our interests to surrend...
    Disponible

    14,93 €

  • Exploring the Rise of Fandom in Contemporary Consumer Culture
    Cheng Lu Wang
    This title is an IGI Global Core Reference for 2019 as it is one of the best-selling reference books within the Business and Management subject area since 2017. This publication analyzes the business and psychology of fandom in companies, sports, celebrities, and virtual realities. With contributions from leading researchers from the United States, China, the United Kingdom, an...
    Disponible

    295,05 €

  • If Packaging Could Talk
    Keran Turakhia
    DISCOVER THE HIDDEN VALUE IN YOUR PACKAGINGPackaging contains massive untapped value and it’s time for FMCG brands to think outside the box.The ‘internet of things’, ‘big data’ and ‘the cloud’ are all subjects talked about a great deal: how does a simple consumer packaged brand translate tangible value from these powerful toolsRead this book to gain real-life insights that demo...
    Disponible

    25,24 €

  • Socionomic Causality in Politics
    Robert R Prechter
    Socionomic Causality in Politics demonstrates how waves of unconscious social mood influence election outcomes, politicians’ fortunes, geopolitical alliances, civil unrest and the climate for peace & war. ...
    Disponible

    39,71 €

  • Socionomic Studies of Society and Culture
    Robert R Prechter
    Socionomic Studies of Society and Culture demonstrates how waves of unconscious social mood shape trends in film, television, music, sports, business, product styling, public health and fashion. 3 ...
    Disponible

    36,73 €

  • The Ultimate Guide to Smart Shopping
    V. Rajesh / VRajesh
    ’Eat a banana before you go shopping!’ No, that’s not a diet advice, but a tip for SMART Shopping! A whole host of such SMART shopping ideas is what this book is all about. Contrary to what we would like to believe, shopping is not a rational or logical activity. There are various facets of human subconscious which influence a person’s choice, especially with regard to shopping...
    Disponible

    13,01 €

  • Global Observations of the Influence of Culture on Consumer Buying Behavior
    Sarmistha Sarma
    Positive consumerism is the backbone to a strong economy. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Observations of the Influence of Culture on Consumer Buying Behavior is an in-depth, scholarly resource that discusses how marketing practices can be influenced b...
    Disponible

    295,30 €

  • Building Brand Equity and Consumer Trust Through Radical Transparency Practices
    Elena Veselinova / Marija Gogova Samonikov
    The creation of business value and competitive advantage is crucial to any company in the modern corporate sector. By developing positive relationships with consumers, businesses can better maintain their customers’ loyalty. Building Brand Equity and Consumer Trust Through Radical Transparency Practices is an innovative reference source for emerging scholarly perspectives on th...
    Disponible

    295,32 €

  • Driving Traffic and Customer Activity Through Affiliate Marketing
    Surabhi Singh
    Technological developments have created new opportunities for contemporary businesses. Online stores can now utilize a specific branch of marketing in order to maximize the revenue of their business and increase website traffic. Driving Traffic and Customer Activity Through Affiliate Marketing is an essential reference publication highlighting the latest scholarly research on t...
    Disponible

    229,47 €

  • Money in a Human Economy
    A human economy puts people first in emergent world society. Money is a human universal and now takes the divisive form of capitalism. This book addresses how to think about money (from Aristotle to the daily news and the sexual economy of luxury goods); its contemporary evolution (banking the unbanked and remittances in the South, cross-border investment in China, the paymen...
    Disponible

    218,54 €

  • Consumer Economics
    Ricardo Smith
    Consumer economics or home economics, is the study and microeconomic analysis of individuals, consumers and families. It includes topics like consumer demand, wages and practices at a local or regional level. The aim of this textbook is to provide students with the basic information about this field. It includes topics that cover the fundamentals of consumer economics and give ...
    Disponible

    180,19 €

  • The Seven Challenges of Value
    Harry Macdivitt / Mike Wilkinson
    “Many talk about value and value based pricing but very few have been successful implementing this. This book takes a very pragmatic and concrete view on how to go about this in reality and what the real issues are. This has become mandatory reading for all my sales team.” Jurgen Van Hoenacker – Executive Director - Sales, Marketing & Wealth Structuring – Lombard International ...
    Disponible

    20,66 €

  • Connected!
    Manish Grover
    The most important question for our businesses today is: How will we stay relevant? It is absolutely critical to stay ahead of competitive trends, think of the approaches we want to adopt and begin implementing them NOW, so we don’t have to struggle to play catch up.The promise of the future is that the world will be connected. Our platforms should be too.It won’t be just about...
    Disponible

    17,94 €

  • Pet Fashion Industry Patterns
    Laurren Darr
    Written based on many years of observations of the pet fashion industry, is this uniquely stylish business trend book from International Association of Pet Fashion Professionals founder, Laurren Darr. It’s broken into four enlightening sections that provide valuable insights to those seeking an understanding of pet fashion industry developments. These sections include Pet Trend...
    Disponible

    51,52 €

  • Actionable Gamification - Beyond Points, Badges, and Leaderboards
    Yu-kai Chou
    The new era of Gamification and Human-Focused Design optimizes for motivation and engagement over traditional Function-Focused Design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return ...
    Disponible

    34,64 €


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