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Consumer Behavior Theories

Consumer Behavior Theories

Consumer Behavior Theories

Rajagopal

18,38 €
IVA incluido
Disponible
Editorial:
Business Expert Press
Año de edición:
2018
Materia
Economía conductista/conductual
ISBN:
9781947441149
18,38 €
IVA incluido
Disponible
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This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.

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