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Proximity Marketing

Proximity Marketing

Rajagopal

29,67 €
IVA incluido
Disponible
Editorial:
Business Expert Press
Año de edición:
2024
Materia
Toma de decisiones en la gestión de empresas
ISBN:
9781637425770
29,67 €
IVA incluido
Disponible
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This book discusses emerging concepts and practices of proximity marketing through theoretical foundations, design arguments, and managerial analysis. It converges the business, social, crowd, and behavioral ecosystems with the proximity marketing approaches.Success factors of the proximity marketing in the context of customer-centric companies synchronized with crowd-based business modeling, co-creation, and coevolution initiatives have been explained through the people-oriented models. This book presents innovative concepts, best practices, and case studies on proximity marketing strategy in the emerging markets and contributes to the new concepts in business.

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