Virtual Engagement

Virtual Engagement

Rajagopal

29,66 €
IVA incluido
Disponible
Editorial:
Business Expert Press
Año de edición:
2025
ISBN:
9781637428580
29,66 €
IVA incluido
Disponible
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Sobre IBD

Virtual Engagement presents contemporary perspectives on virtual marketing with a focus on business-to-consumers and business-to-business marketing practices. Innovative technology-led ecommerce strategies have been addressed through the global best practices and case studies in the emerging markets.Case studies are discussed in each chapter to support the discussions on various aspects of virtual marketing. The book argues that firms need to develop cost-effective e-commerce by engaging customers in business modeling.

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