Atención al cliente

Economía, finanzas, empresa y gestión / Empresa y gestión / Ventas y marketing / Atención al cliente (333)

Economía, finanzas, empresa y gestión / Empresa y gestión / Ventas y marketing / Atención al cliente
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  • Strategic Customer Relationship Management in the Age of Social Media
    Amir Khanlari
    In today’s society, organizations are looking to optimize potential social interactions and increase familiarity with customers by developing relationships with various stakeholders through social media platforms. Strategic Customer Relationship Management in the Age of Social Media provides a variety of strategies, applications, tools, and techniques for corporate success in s...
    Disponible

    262,49 €

  • Supermarket Diaries
    Nina Belén Robins
    For more than a decade, I have been a supermarket cashier, seeing customers for five minutes at a time as they pass through my line. At best, they are polite to me; at worst, they look right through me or take out their frustrations on me. And, in return, I have lost faith in humanity, and compassion for them. I wrote these poems to try to regain that compassion ― to find a way...
    Disponible

    7,19 €

  • Clientelligence
    Michael B. Rynowecer / Michael BRynowecer
    Behind every great rainmaker, mover and shaker, and leader are great relationships. In fact, replace great with superior. People who make things happen make superior relationships first. Relationships are the power source, if not the very soul, of doing good business-the kind of business where clients smile and believe your value simply dwarfs your fee. People who sell don'...
    Disponible

    18,35 €

  • Authentic Customer Centricity
    Alkhatani Saad Zafer
    This book offers a breakthrough formula for creating a sustainable customercentric organization, which forms the key to enduring business success. Thisnew blueprint entails a systematic and integrated journey towards customercentricity.In this book, Dr. Zafer has provided a sorely needed guidebook for executives tobecome a successful customer centric company. He shows us how co...
    Disponible

    72,19 €

  • Authentic Customer Centricity (HC)
    Alkhatani Saad Zafer
    This book offers a breakthrough formula for creating a sustainable customercentric organization, which forms the key to enduring business success. Thisnew blueprint entails a systematic and integrated journey towards customercentricity.In this book, Dr. Zafer has provided a sorely needed guidebook for executives tobecome a successful customer centric company. He shows us how co...
    Disponible

    128,46 €

  • The Ten Commandments of Customer Service
    Richard Corrente
    Are you sick and tired of bad customer service? We all are! Do you feel customer service is becoming a dying art? We all do!! Do you wish there was only some way to fix it? Well, there is and 'The Ten Commandments of Customer Service' is the solution! Written by Richard Corrente, who has been a business analyst and a national public speaker for over 30 years, this book is the p...
    Disponible

    16,99 €

  • Extra Mile
    Tycho Press
    The Comprehensive Guide to Customer Service For The 21st Century Even the most successful companies need their customers happy and to keep coming back for more. Whether you re just starting your business and want to lock up great customer service procedures, or you re an established company looking to revamp your customer service to answer new market needs, Extra Mile is the re...
    Disponible

    17,86 €

  • 2000 Miles on Wisdom
    Jim Serger
    Good old fashion customer service is still alive and well across the globe......But in this book you will observe it was the customer who wrote his experience; for he was given superb customer service which generated a loyal customer, creating a customer for life. This is is a true story about a consumer not having a inkling as to what he required, but he kept coming back to a ...
    Disponible

    22,79 €

  • Be Your Customer’s Hero
    Adam Toporek
    Your customers need help only you can provide. Learn how to become their superhero! ...
    Disponible

    19,70 €

  • Speaking Frankly About Customer Relationship Management
    JC Quintana
    Foreward by Dr. Dan Dana (Conflict Resolution)& John Marchica (The Accountable Organization)Speaking Frankly About Customer Relationship Management is a comprehensive guide to the strategic and technological elements of building and maintaining solid customer relationships. Author JC Quintana provides practical advice and real-world examples to help readers develop effective st...
    Disponible

    18,50 €

  • When Digital Becomes Human
    Steven Van Belleghem
    ...
    Disponible

    33,64 €

  • Customer Relationship Management Strategies in the Digital Era
    Süphan Nasır
    In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communication and IT practices, companies seek innovative practices for maintaining their consumer loyalty. Customer Relationship Management Strategies in the Digital Era blends the literature from the fields of marketing and inform...
    Disponible

    262,41 €

  • Rethinking Utility Customer Care
    Todd W. Arnold
    Is your customer care ready for our connected world? Ubiquitous digital communication has created a customer that's always connected, always on. Utilities are adopting digital communication to connect to the grid, the meter, and the customer. Rethinking Utility Customer Care examines the convergence of these two trends-the 'smart customer' with smart energy-revealing the impli...
    Disponible

    56,74 €

  • Customer Relationship Management
    Edward Pepper
    Customer relationship management (CRM) techniques have become more and more significant globally due to changes in expectations from customers as well as changes in the personality of markets. This book puts forward a conceptualization that attempts to not only outline CRM’s domain but also to resolve the different perspectives found in educational and popular literature. The b...
    Disponible

    108,68 €

  • Selling Above and Below the Line
    William Miller
    There are two customers to every sale. Are you effectively reaching both? ...
    Disponible

    22,05 €

  • Salesforce CRM - The Definitive Admin Handbook - Third Edition
    Paul Goodey
    ...
    Disponible

    81,13 €

  • 2000 Miles on Wisdom
    Jim Serger
    Good old fashion customer service is still alive and well across the globe......But in this book you will observe it was the customer who wrote his experience; for he was given superb customer service which generated a loyal customer, creating a customer for life. This is is a true story about a consumer not having a inkling as to what he required, but he kept coming back to a ...
    Disponible

    30,98 €

  • From Mindless to Mindful
    Draj Fozard / Jesse Otta
    How did a former bank executive and a kid from a car wash cross paths to discover a shared passion for crafting memorable customer experiences? From Mindless to Mindful answers this question while weaving together their lessons learned over two vastly different careers. Their stories are real and compelling-they transcend boundaries between industries, the nature of businesses,...
    Disponible

    20,27 €

  • The Best Therapy Experience®
    John Vacovec
    The Future of Physical Therapy . . . Today, physical therapists have an identity crisis. While consumers understand what a dentist, plumber, electrician, or massage therapist does, they cannot easily describe a physical therapist. We need to brand ourselves like Starbucks, Dunkin' Donuts, and Apple. The physical therapy experience must be transformed with a branded platform...
    Disponible

    11,27 €

  • Priceless
    Charles Decker
    Cora Tyler works at the Hotel Metronome in San Francisco, and she’s always seeking to learn new things. A chance meeting on a train with an employee at a hotel in New York City, Ari, gives her the chance to share her business insights. Their lively discussion gets them both thinking about delivering excellent customer service. While Cora makes it point to focus on details such ...
    Disponible

    23,69 €

  • Priceless
    Charles Decker
    Cora Tyler works at the Hotel Metronome in San Francisco, and she’s always seeking to learn new things. A chance meeting on a train with an employee at a hotel in New York City, Ari, gives her the chance to share her business insights. Their lively discussion gets them both thinking about delivering excellent customer service. While Cora makes it point to focus on details such ...
    Disponible

    15,29 €

  • Do Talk To Strangers
    Kerrie Phipps
    DO Talk To Strangers - How to connect with anyone, anywhere. In our fast-paced world of change, pressure and social media expectations, we are losing the ability to relate and connect with each other. Kerrie Phipps solves this problem by demonstrating how to relate to strangers. Connecting with others is an essential ingredient for success in life and business. Meeting someone ...
    Disponible

    13,19 €

  • DANCING THE DIGITAL TUNE
    Manish Grover
    For the first time, an overarching and systematic process is presented to think about creating your digital strategy. Traditional models will not form the basis for future success. These models are focused on a one way street - promote, target and sell - often competing against the rest of the world. We need a new approach to orient our organizations to the new connected world....
    Disponible

    26,42 €

  • DANCING THE DIGITAL TUNE
    Manish Grover
    For the first time, an overarching and systematic process is presented to think about creating your digital strategy. Traditional models will not form the basis for future success. These models are focused on a one way street - promote, target and sell - often competing against the rest of the world. We need a new approach to orient our organizations to the new connected world....
    Disponible

    19,62 €

  • Scoring Points
    Clive Humby / Terry Hunt / Tim Phillips
    Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed. It explains in detail how Tesco collected, analysed and used customer data to become a retail giant, making customer loyalty marketing work when almost every other programme failed. By pairing its loyalty scheme with sop...
    Disponible

    94,08 €

  • Stickier Marketing
    Grant Leboff
    In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become sticky. This new edition of Sticky Marketing, Stickier Marketing, remains a complete guide to producing effective marketing communications in a world of consumers empowered by new d...
    Disponible

    110,38 €

  • Creating Lasting Value
    Jeroen Geelhoed / Nur Hamurcu / Salem Samhoud
    The consequences of a primary focus on shareholders over the last few decades has emphasized that that a new model of value creation is necessary. Today’s economy demands organizations that create value, not only for shareholders but also for customers, employees, leaders and society. Businesses that face up to this challenge by focusing on all the stakeholders involved will be...
    Disponible

    118,23 €

  • Passion Formula - The New Customer Experience
    Marty D Fish
    Achieve superior business success through excellent customer service. As 'edutainment,' the book is written in a futuristic, science-fiction style, utilizing solid business principles. It gives a fresh twist on how to grow any business by creating new, exciting, and passionate customer experiences. ...
    Disponible

    15,27 €

  • The Small Business’ Guide to Social Crm
    Craig M. Jamieson / Craig MJamieson
    ...
    Disponible

    33,19 €

  • The Value Profit Chain
    James L. Heskett / James LHeskett / Leonard A. Schlesinger / Leonard ASchlesinger / W. Earl Jr. Sasser / WEarl JrSasser
    ...
    Disponible

    21,44 €


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