Atención al cliente

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  • A Practical Guide to Airline Customer Service
    Colin C. Law / Colin CLaw
    A Practical Guide to Airline Customer Service is written for airline executives and undergraduate students who are preparing for a career in the airline service industry. Those working in similar functions and fields can also benefit from this book. This book primarily focuses on the importance of customer service in the airline industry. This includes basic airline operations ...
    Disponible

    50,82 €

  • Leveraging NetSuite & Your Mobile Device to Make More $$$
    Ken Grohe
    Customer centricity is a key component to organizational success these days. Customers will gravitate to orgs that don’t waste their time and that quickly cater to their needs. You need to deliver your products/services in a customer-friendly and efficient way. Be sure to focus on the customer, as it will drive more sales and profit. If you don't make this change in deliver...
    Disponible

    23,48 €

  • Leveraging NetSuite & Your Mobile Device to Make More $$$
    Ken Grohe
    Customer centricity is a key component to organizational success these days. Customers will gravitate to orgs that don’t waste their time and that quickly cater to their needs. You need to deliver your products/services in a customer-friendly and efficient way. Be sure to focus on the customer, as it will drive more sales and profit. If you don't make this change in deliver...
    Disponible

    27,89 €

  • You Can’t Google It!
    Phyllis Haserot / Phyllis Weiss Haserot
    You Can’t Google it! reveals how to take the stress, frustration, and negative energy out of working with people of different generations so that readers understand and can accomplish their common business development goals-and do it faster with more engaged and committed colleagues and clients. ...
    Disponible

    16,19 €

  • No Limits
    Victor Effah
    No Limits: 14 Steps to Exceed Customer Expectations, What Great Teams Know and DoVictor Effah’s No Limits: 14 Steps to Exceed Customer Expectations, What Great Teams Know and Do is the only book that puts the relationship before the sale. Other books seek to promote sales and sales alone. Effah’s unique collection of checklists and to-do activities offers checks and balances fo...
    Disponible

    19,84 €

  • No Limits
    Victor Effah
    No Limits: 14 Steps to Exceed Customer Expectations, What Great Teams Know and DoVictor Effah’s No Limits: 14 Steps to Exceed Customer Expectations, What Great Teams Know and Do is the only book that puts the relationship before the sale. Other books seek to promote sales and sales alone. Effah’s unique collection of checklists and to-do activities offers checks and balances fo...
    Disponible

    32,77 €

  • Analyzing Attachment and Consumers’ Emotions
    Giuseppe Pedeliento
    In the rapidly changing landscape of society, understanding how consumers make purchasing decisions is essential to the success of any product or service organization. As such, marketing professionals are looking for more effective ways to promote their goods and services to their customers. Analyzing Attachment and Consumers’ Emotions: Emerging Research and Opportunities is a ...
    Disponible

    242,80 €

  • Hearing the Voice of the Customer
    Bill Inmon
    Increase the awareness of your customer’s behavior to survive and excel within your industry.One hundred years ago, the voice of the customer was easily and routinely heard by the shopkeeper. In small towns, the shopkeeper knew everyone. Today’s world has gotten much bigger and much more complex. No longer does the store owner personally know everyone who comes into the store. ...
    Disponible

    19,39 €

  • The Introvert’s Edge
    Matthew Pollard
    Introverts can not only still be salespeople; they can be incredible salespeople--without changing who they are! ...
    Disponible

    19,75 €

  • Specialty Shop Retailing
    Carol L. Schroeder / Carol LSchroeder
    Specialty Shop Retailing: How You Can Succeed in Today’s Market is the 4th edition of a book widely praised for its enjoyable writing style and wealth of practical information based on the author’s 40 years as an award-winning independent retailer. In addition to updated information about every aspect of running your own store, this new edition includes new chapters on utilizin...
    Disponible

    23,88 €

  • Walking the Design for Six Sigma Bridge with Your Customer
    Carl Cordy
    Besides providing a technical overview of design for Six Sigma, this is a text that goes the extra step beyond in presenting real-life examples of structured tool use to satisfy the needs of the customer. The discussion covers the background behind the tools used and real-life examples of their use. The general theme of this text is to know what the customer wants out of a prod...
    Disponible

    39,79 €

  • Walking the Design for Six Sigma Bridge with Your Customer
    Carl Cordy
    Besides providing a technical overview of design for Six Sigma, this is a text that goes the extra step beyond in presenting real-life examples of structured tool use to satisfy the needs of the customer. The discussion covers the background behind the tools used and real-life examples of their use. The general theme of this text is to know what the customer wants out of a prod...
    Disponible

    31,38 €

  • A WEALTH OF INSIGHT
    Rahim B. Kanani / Rahim BKanani
    In A Wealth of Insight, more than thirty-five of the world’s best luxury hoteliers share exactly what it takes to lead and manage some of the most legendary hotels and resorts. Each executive profile includes bite-size insights, stunning photography and real-life examples on recruiting, culture, technology, marketing, branding, personalization, authenticity, anticipation, desig...
    Disponible

    76,27 €

  • Customer Service Training 101
    Renee Evenson
    Don’t let your customer interactions go astray. Develop the customer service skills necessary for the success of your company. ...
    Disponible

    27,62 €

  • Questions That Sell
    Paul Cherry
    The best questions during a sales pitch that can increase the chances of a sale should come not from the customer but from YOU--the salesperson! ...
    Disponible

    19,75 €

  • Marketing Secrets
    Stephen L Fox
    Many businesses can’t answer the question, “Who is your target market?” They make the fatal assumption that everyone will surely want to buy their product or service. Not! Having the right marketing strategy helps a business fi nd their actual set of customers. Only then can it correctly understand what they really want and then properly understand how to build a successful bus...
    Disponible

    79,91 €

  • Marketing Secrets
    Stephen L Fox
    Many businesses can’t answer the question, “Who is your target market?” They make the fatal assumption that everyone will surely want to buy their product or service. Not! Having the right marketing strategy helps a business fi nd their actual set of customers. Only then can it correctly understand what they really want and then properly understand how to build a successful bus...
    Disponible

    54,60 €

  • ’24/7’
    Jackie L. Chase / Jackie LChase
    '24/7' Multi-Cultural Workers Find Diversity Recipe to Heal A Troubled World. Author interviews 40 workers on world's largest cruise ship discovering cross-cultural secrets transferable to any entity, business, non-profit, or government. Woven into an account of the traditions of many workers from 79 cultures is the story of their life at home and aboard ship, their...
    Disponible

    37,48 €

  • Introduction to Service
    Harry Katzan Jr
    A service is a client/provider interaction that creates and captures value for both participants. We use service in several aspects of our lives, including business, government, education, health care, and religion. But what exactly are the best practices, principles, and theories of service? The actual study of service science is a relatively new field, but it is one that can ...
    Disponible

    16,54 €

  • Introduction to Service
    Harry Katzan Jr
    A service is a client/provider interaction that creates and captures value for both participants. We use service in several aspects of our lives, including business, government, education, health care, and religion. But what exactly are the best practices, principles, and theories of service? The actual study of service science is a relatively new field, but it is one that can ...
    Disponible

    28,58 €

  • Client Centric
    Randy Charach
    Client Centric lays the groundwork for entrepreneurs, sales, and service professionals to systemize and expand their business. The author of this book is Randy Charach, a self-made multi-millionaire. Randy's eclectic background as an entrepreneur and entertainer provides decades of time-tested principles based on focusing on your client's needs. Your customer relations...
    Disponible

    14,72 €

  • The Retail Experiment
    Amy Roche
    Have you been spending more than ever on marketing, but feel like your customers are responding less?Have you been generous with your customers, giving them bigger discounts, loyalty programs, the best-trained staff and helpful emails, but it still doesn’t seem to be enough? Do you know the retail environment has changed, but you’re not sure how to respond?Customers across all ...
    Disponible

    19,24 €

  • Upside Down
    Steve Williford / Turney Stevens
    Founded in 1938 as a Midwest mail order company supplying replacement tractor parts, Tractor Supply Company (NASDAQ: TSCO) today has $6.8 billion in annual revenues, 1,630 stores in 49 states, 26,000 team members and one CEO at the bottom, not the top, of its organization chart. The story of how this company grew is amazing enough. The story of how successive generations of lea...
    Disponible

    14,91 €

  • Building Brand Equity and Consumer Trust Through Radical Transparency Practices
    Elena Veselinova / Marija Gogova Samonikov
    The creation of business value and competitive advantage is crucial to any company in the modern corporate sector. By developing positive relationships with consumers, businesses can better maintain their customers’ loyalty. Building Brand Equity and Consumer Trust Through Radical Transparency Practices is an innovative reference source for emerging scholarly perspectives on th...
    Disponible

    295,32 €

  • Global Observations of the Influence of Culture on Consumer Buying Behavior
    Sarmistha Sarma
    Positive consumerism is the backbone to a strong economy. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Observations of the Influence of Culture on Consumer Buying Behavior is an in-depth, scholarly resource that discusses how marketing practices can be influenced b...
    Disponible

    295,30 €

  • The Experience Business
    James Sinclair
    How is it that some companies seem to be able to charge sky-high prices and ‘get away with it’ while their competitors struggle to get customers at any price and often end up discounting their way out of profitability and business?The answer lies in The Experience Business.When you read this book you’ll understand: The KEY DIFFERENCES between experience businesses and price-l...
    Disponible

    17,31 €

  • Driving Traffic and Customer Activity Through Affiliate Marketing
    Surabhi Singh
    Technological developments have created new opportunities for contemporary businesses. Online stores can now utilize a specific branch of marketing in order to maximize the revenue of their business and increase website traffic. Driving Traffic and Customer Activity Through Affiliate Marketing is an essential reference publication highlighting the latest scholarly research on t...
    Disponible

    229,47 €

  • Connected!
    Manish Grover
    The most important question for our businesses today is: How will we stay relevant? It is absolutely critical to stay ahead of competitive trends, think of the approaches we want to adopt and begin implementing them NOW, so we don’t have to struggle to play catch up.The promise of the future is that the world will be connected. Our platforms should be too.It won’t be just about...
    Disponible

    17,94 €

  • Experience My Brand
    Joe Tawfik
    Author Joe Tawfik presents an assured collection of valuable insights in Experience My Brand that are based on his 25-plus years in senior management. His expertise as CEO of business services companies in particular underlies his assertion that to differentiate itself in the age of digital disruption, a company must make branded customer experience part of its corporate strate...
    Disponible

    19,64 €

  • How To Get More Customers
    Ira Robinson
    Do you have a business ? Do you want more customers to come to your business ? Do you know how to get that done ? Many businesses do not have a clue how to effectively push customers to make the move to contact them, let alone make that customers buy from them, again and again. Within the pages of this essential guide, you will find all of this and more ! - what you can do to...
    Disponible

    8,25 €