Value in Marketing

Value in Marketing

Marin A. Marinov

241,09 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2019
Materia
Empresa y gestión
ISBN:
9780367209483
241,09 €
IVA incluido
Disponible
Añadir a favoritos

Value in Marketing presents reflections and analysis of value in marketing by consecutive generations of scholars who have made theoretical contribution to the contemporary understanding of the concept, its interpretations, dimensions and importance.

Artículos relacionados

  • Advanced C++ Interview Questions You’ll Most Likely Be Asked
    Vibrant Publishers
    274 Advanced C++ Interview Questions75 HR Interview QuestionsReal life scenario based questionsStrategies to respond to interview questions2 Free Aptitude Tests online Advanced C++ Interview Questions You’ll Most Likely Be Asked is a perfect companion to stand above the rest in today’s competitive job market. Rather than going through comprehensive, textbook-sized reference gui...
  • Managing TrumPolitical Projects
    Yasser Osman
    Corrupt politicians and businessmen have been using construction projects to funnel money to secret projects since the first iron shovels broke ground. Yet today, throughout the world, there is little if any protection from it. In many countries, governments themselves don’t just ignore these affairs. They sponsor them.Individual project managers – hired to manage a project’s o...
    Disponible

    14,97 €

  • Podcast Creation 101
    Clay Clark / Marshall Morris
    Do you have the perfect topic for a podcast, but do not know where to start? Welcome to Podcast 101. Written by Amazon.com Best-seller Marshall Morris and former US Small Business Administration Entrepreneur of the Year Clay Clark, these two will have you laughing out loud as they teach you everything you need to know about podcasts, from the ground up. Learn how to launch a po...
    Disponible

    11,22 €

  • Climbing The Ladder
    Delroy Constantine-Simms
    Climbing The Ladder is an introductory book to mentoring, for organizational decision makers, that may be considering, the feasibility of maintaining, adopting and diversify their organizational mentoring strategies.Most importantly, the author explains that mentoring can take the form of a one-time intervention or a lifelong partnership, which can be a formal structured progra...
    Disponible

    96,53 €

  • The Gen-Savvy Financial Advisor
    Cam Marston
    There have been big changes in consumers’ buying habits, and financial services are no exception, says Cam Marston, a world-renowned expert on generational issues in the marketplace. Understanding clients’ age-based points of view is an indispensable soft skill that you can use to establish connections and make sales. New attitudes about investing break down along generationa...
    Disponible

    14,82 €

  • Your First Job
    Mark Blayney
    Each year in the UK approximately half a million young people enter the world of work for the first time and begin to compete in their careers.And how well you cope with the pressures and demands of your first year of work can help determine how successful a career you will go on to have, and how far you will reach.But with Your First Job, you can get an unfair advantage over y...
    Disponible

    7,82 €

Otros libros del autor

  • Value in Marketing
    Marin A. Marinov
    Value in Marketing presents reflections and analysis of value in marketing by consecutive generations of scholars who have made theoretical contribution to the contemporary understanding of the concept, its interpretations, dimensions and importance. ...
    Disponible

    73,35 €

  • Marketing in the Emerging Markets of Islamic Countries
    Marin A. Marinov
    The book offers an exciting overview of the marketing opportunities, challenges and traditions in Islamic countries. With one fifth of the world population, these markets are spread across three continents where Islamic values have largely shaped the societal structures, culture and legal norms that influence consumer preferences and behaviour. Providing an insight into the spe...
    Disponible

    65,41 €

  • Marketing in the Emerging Markets of Latin America
    Marin A. Marinov
    This book addresses the issues of marketing in the emerging markets of Latin America. Latin America is opening up towards the rest of the world; the Muslim world is full of diversity in terms of environmental features, structure and market specifics. Marinov examines environmental developments, the role of NAFTA, volatility of the markets and the specifics of successful marketi...
    Disponible

    65,48 €

  • Marketing in the Emerging Markets of Central and Eastern Europe
    Marin A. Marinov
    The radical changes in Central and Eastern Europe (CEE) have brought about changes in marketing in the region, with CEE countries adopting a variety of market orientations. In May 2004 eight of the CEE nations became members of the EU, and others are expected to join in 2007. This dynamic but heterogeneous region contains differences in the level of economic development, histor...
    Disponible

    65,60 €