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Marketing in the Emerging Markets of Latin America

Marketing in the Emerging Markets of Latin America

Marin A. Marinov

65,48 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2006
Materia
Ventas y marketing
ISBN:
9781403947512
65,48 €
IVA incluido
Disponible
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This book addresses the issues of marketing in the emerging markets of Latin America. Latin America is opening up towards the rest of the world; the Muslim world is full of diversity in terms of environmental features, structure and market specifics. Marinov examines environmental developments, the role of NAFTA, volatility of the markets and the specifics of successful marketing in Latin America.

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