The Principles of Inbound Marketing

How many times have you shown interest in a product or service only to be hounded by every online platform you enter? I’m sure many. This doesn’t just happen to you, and it happens to all of us. The first moment you show interest in some type of information, you enter an Inbound Marketing cycle. The world has evolved. You have surely noticed that the traditional purchase forms are not the same as before. With just one click, you can access what you are looking at in front of a computer or smartphone. Inbound Marketing has come to change the way of doing business because it generates content focused on the specific audience you want to attract. Inbound Marketing, by definition, is a methodology designed by the American company HubSpot, who conceptualized the term as follows: "It is a strategy that is based on attracting customers with useful, relevant content and adding value in each of the stages of the buyer’s journey."