Inicio > Economía, finanzas, empresa y gestión > Empresa y gestión > Negocios internacionales > The Principles of Inbound Marketing
The Principles of Inbound Marketing

The Principles of Inbound Marketing

Fabian Vartez

17,40 €
IVA incluido
Disponible
Editorial:
Atelerix Creative Quill
Año de edición:
2022
Materia
Negocios internacionales
ISBN:
9798201388751
17,40 €
IVA incluido
Disponible
Añadir a favoritos
Sobre IBD

How many times have you shown interest in a product or service only to be hounded by every online platform you enter? I’m sure many. This doesn’t just happen to you, and it happens to all of us. The first moment you show interest in some type of information, you enter an Inbound Marketing cycle. The world has evolved. You have surely noticed that the traditional purchase forms are not the same as before. With just one click, you can access what you are looking at in front of a computer or smartphone. Inbound Marketing has come to change the way of doing business because it generates content focused on the specific audience you want to attract. Inbound Marketing, by definition, is a methodology designed by the American company HubSpot, who conceptualized the term as follows: "It is a strategy that is based on attracting customers with useful, relevant content and adding value in each of the stages of the buyer’s journey."

Artículos relacionados

  • Publishing Globally
    Infarom Publishing
    Like every other trade nowadays, the book industry is experiencing the process of globalization. For publishers, licensing the translation rights for some titles represents an important direction of development. The traditional way is to find a foreign rights agent or agency to represent the publisher abroad. There are no rules for the process of licensing translation rights...
    Disponible

    18,98 €

  • At the Margins of the Global Market
    Phillip A. Hough
    ...
    Disponible

    41,31 €

  • Social Media Marketing Essentials You Always Wanted To Know
    Kavita Kamath / Vibrant Publishers
    A Beginner’s Guide to Social Media Strategies, Content Creation, and Platform-Specific Marketing. Harness the power of social media to market your brand, products, and services.Learn your way through the intricacies of social media marketing and come out at the top by effectively marketing your brand offerings.Social Media Marketing Essentials You Always Wanted To Know walks yo...
    Disponible

    62,62 €

  • Analyzing International Business Operations in the Post-Pandemic Era
    The COVID-19 pandemic has had an overwhelming impact on business operations such as global supply chain management, remote work, emerging economic and financial models, and international expansion plans. It is essential to thoroughly analyze the current state of international business operations so that they may progress in this era of uncertainty. Analyzing International Busin...
    Disponible

    248,79 €

  • The Gilded Cage
    Ya-Wen Lei
    How China’s economic development combines a veneer of unprecedented progress with the increasingly despotic rule of surveillance over all aspects of lifeSince the mid-2000s, the Chinese state has increasingly shifted away from labor-intensive, export-oriented manufacturing to a process of socioeconomic development centered on science and technology. Ya-Wen Lei traces the contou...
    Disponible

    46,77 €

  • Growth Marketing
    Gaurav Sanjiv Kalangan
    'I know what my startup’s goals are but I have no idea how to get there'In the field, the truth is most startups die from being unable to materialize their goals into actual results. Too much strategy and too little action. The fact is that goal seeking is an applied skill; it takes time, practice and mistakes to get really good at it and its nuances: 1. Whether a product al...
    Disponible

    18,40 €

Otros libros del autor

  • Harry Kane
    Fabian Vartez
    Harry Kane is an English footballer who plays forward for Tottenham Hotspur Football Club in the English Premier League. He made his debut at Leyton, on loan from Tottenham Hotspur FC, on January 15, 2011. His club did so in a match against Heart of Midlothian Football Club in the 2011-12 Europa League play-offs, his debut in an international competition. Before taking ownershi...
    Disponible

    17,35 €

  • Underground Economy The Rise Of The Shadow Economy
    Fabian Vartez
    During the 1960s, the underground economy began to be discussed as an important economic and social issue in western economies and the U.S.A. In the eighties it became a problem discussed in all economies worldwide. There has been increasing distress about the hidden (or underground) economy among the people, politicians, and social scientists in the last various years. The und...
    Disponible

    17,65 €

  • The American Civil War
    Fabian Vartez
    Between 1861 and 1865, a civil war took place in the United States. Two sides of the country, the North and the Union, fought against and in favor of slavery, but above all, because of their different views on federal laws, aspects of the economy, and how the world’s future should be faced.  The political and economic elite of the North were in favor of a type of economic expan...
    Disponible

    18,02 €

  • A Global Perspective on The Information Superhighway and Human Sexology
    Fabian Vartez
    The expression sexual revolution has too many connotations. It carries a lot of vagueness - each one who interprets it as it suits him best. To call something a revolution, that is, a drastic change, you first need an initial situation, which is the one that is notably modified. I call this original position precisely that, original, The original vision of sex. It is a belief i...
    Disponible

    17,93 €

  • Get Wealthy, Not Rich
    Fabian Vartez
    The Royal Academy of the Spanish Language defines wealth (in its first meaning) as "the abundance of goods or precious things." And this is the concept that we all have in mind. A person is rich when he has wealth: a luxurious house, an expensive car (or two or three!), Expensive clothes, trips in first-class ... You know what I’m talking about. But it is helpful to make the di...
    Disponible

    17,92 €

  • Anxiety Control Eat Better not More
    Fabian Vartez
    We have all felt anxiety or worry from time to time, especially when a person has to face situations that can be stressful such as speaking in public or going to a job interview. This occurs because anxiety is a common and normal emotion of people in the face of stressful and uncertain situations and the emotion fulfills a useful function that allows us to adapt to life. This t...
    Disponible

    17,77 €