The Art of Being Chosen

The Art of Being Chosen

Martin Butler

21,55 €
IVA incluido
Disponible
Editorial:
Management Books 2000 Ltd
Año de edición:
2011
Materia
Ventas y marketing
ISBN:
9781852526634
21,55 €
IVA incluido
Disponible
Añadir a favoritos

The top retailers in the world, from Aldo to Zara, explain their strategies for success. Based on interviews with 54 of the best known names in global retailing.

Artículos relacionados

  • Websites That Work
    Paul J Scott
    Why do so many business owners pour time and money into their websites and get so little in return? Usually, it’s because they aren’t focusing on the right strategies. They waste resources chasing the wrong metrics, and don’t know how to turn views and other forms of engagement into sales. They know they need to find customers online to stay competitive, but aren’t sure how. Ge...
    Disponible

    25,15 €

  • Exploring Markets
    Stefan Kühl
    Organizations construct their environments themselves. From the bewildering, chaotic array of impressions, they take those bits of information that enable them to produce such a view of the environment – one that makes it possible for them to operate in the environment with relative confidence. Thus, contrary to what traditional market research suggests, organizations do not re...
    Disponible

    7,33 €

  • LinkedIn Lead Rush
    Edwards Drew
    If you’ve got an LinkedIn account, but you’re struggling to generate leads and you’re frustrated at the number you know you’re missing out on but you don’t yet know how to attract — and you know just one small but important step in the right direction, one last small piece of the “LinkedIn marketing puzzle???' is going to be enough to make it all start happening for you…then th...
  • Markendising
    Alex Ahmad / Eric Howerton
    Shoppers today are developing their own shopping and purchasing habits, preferences, and expectations both online and in-store like never before in history.They want their shopping needs to be met in a way that minimizes uncertainty and inflexibility, and maximizes efficiency, convenience, and pleasure.The question becomes: how do retailers and manufacturers meet these demands?...
    Disponible

    12,01 €

  • The Ad War
    Matt Hrushka
    Written by award winning technologist and entrepreneur, Matt Hrushka, The Ad War reveals the inner workings of Online Advertising and exposes a growing conflict between advertising networks and their own consumers. Learn how the demand for relevance has led the industry into a perilous struggle with privacy and control that could ultimately change the way we use the internet. ...
  • Author Power
    Lynn Isenberg
    Author Power by Lynn Isenberg reveals case studies and how-to scenarios for authors to empower themselves to generate income and enhance distribution before (and after) publishing. Foreword by SJ Hodges. Special thanks to SpacePen.com. Author Power is packed with invaluable information, stories, road maps, and experiences about how to empower yourself as an author, publisher...

Otros libros del autor

  • Shyness
    Martin Butler
    Do certain situations make you so anxious that you go out of your way to avoid them?For example, you might get nervous about calling a stranger or making a medical appointment. Your mind might go blank whenever an attractive person smiles at you. Or you might even decline a job opportunity just because it involves talking to a lot of new people.If this sounds like you, you prob...
    Disponible

    16,03 €

  • It’s Not About Us - It’s All About Them
    Martin Butler
    Martin Butler knows what it takes to succeed when it comes to the modern customer. As an entrepreneur, a marketeer, and more recently author, lecturer and high-end retail consultant, he has worked with many leading names. In this book he distils the essence of a lifetime’s work into 50 Steps for true customerexcellence. Packed with examples, anecdotes, and quotes from top retai...
    Disponible

    21,33 €

  • The Stuart Court Masque and Political Culture
    Martin Butler
    ...
    Disponible

    184,63 €

  • People Don’t Buy What You Sell - They Buy What You Stand For. Martin Butler with Simon Gravatt
    Martin Butler
    This provocative and candid book goes behind the scenes to reveal the secret of success behind a number of leading UK retailers. It includes in-depth case studies on John Lewis, Selfridges, Carphone Warehouse, Oddbins, Topshop, B&Q and HMV and unique insight from a number of top retail analysts and commentators. ...
    Disponible

    24,66 €

  • Theatre and Crisis 1632 1642
    Martin Butler
    ...
    Disponible

    55,14 €