People Don’t Buy What You Sell - They Buy What You Stand For. Martin Butler with Simon Gravatt

People Don’t Buy What You Sell - They Buy What You Stand For. Martin Butler with Simon Gravatt

Martin Butler

24,66 €
IVA incluido
Disponible
Editorial:
Management Books 2000 Ltd
Año de edición:
2005
ISBN:
9781852524975
24,66 €
IVA incluido
Disponible
Añadir a favoritos
Sobre IBD

This provocative and candid book goes behind the scenes to reveal the secret of success behind a number of leading UK retailers. It includes in-depth case studies on John Lewis, Selfridges, Carphone Warehouse, Oddbins, Topshop, B&Q and HMV and unique insight from a number of top retail analysts and commentators.

Artículos relacionados

  • Handheld Computing for Mobile Commerce
    With the advent of the World Wide Web, electronic commerce has revolutionized traditional commerce, boosting sales and facilitating exchanges of merchandise and information. The emergence of wireless and mobile networks has made possible the introduction of electronic commerce to a new application and research area: mobile commerce. Handheld Computing for Mobile Commerce: Appli...
    Disponible

    236,93 €

  • E-Commerce for Organizational Development and Competitive Advantage
    As e-commerce continues to develop, organizations have adopted its technological advancements in order to keep a strategic advantage in the business environment. E-Commerce for Organizational Development and Competitive Advantage provides insight on the challenges related to the management aspects of e-commerce and its influence over organizational development. With the growing...
    Disponible

    242,87 €

  • Innovations in SMEs and Conducting E-Business
    Electronic business (E-Business) plays a central goal in the economy, facilitating the exchange of information, goods, services, and payments. E-Business is not exclusive for large enterprises. It propels productivity and competitiveness and is accessible to all enterprises, and sophisticated systems like E-Marketplaces act as business integrators, potentiating business opportu...
    Disponible

    256,10 €

  • Trust in E-Services
    Ronggong Song
    ...
    Disponible

    131,75 €

  • Local Markets and Regional Trade in Medieval Exeter
    Kowaleski Maryanne / Maryanne Kowaleski
    ...
    Disponible

    111,17 €

  • The Roman Bazaar
    Peter Fibiger Bang
    ...
    Disponible

    63,42 €

Otros libros del autor

  • Shyness
    Martin Butler
    Do certain situations make you so anxious that you go out of your way to avoid them?For example, you might get nervous about calling a stranger or making a medical appointment. Your mind might go blank whenever an attractive person smiles at you. Or you might even decline a job opportunity just because it involves talking to a lot of new people.If this sounds like you, you prob...
    Disponible

    16,03 €

  • It’s Not About Us - It’s All About Them
    Martin Butler
    Martin Butler knows what it takes to succeed when it comes to the modern customer. As an entrepreneur, a marketeer, and more recently author, lecturer and high-end retail consultant, he has worked with many leading names. In this book he distils the essence of a lifetime’s work into 50 Steps for true customerexcellence. Packed with examples, anecdotes, and quotes from top retai...
    Disponible

    21,33 €

  • The Art of Being Chosen
    Martin Butler
    The top retailers in the world, from Aldo to Zara, explain their strategies for success. Based on interviews with 54 of the best known names in global retailing. ...
    Disponible

    21,55 €

  • The Stuart Court Masque and Political Culture
    Martin Butler
    ...
    Disponible

    184,63 €

  • Theatre and Crisis 1632 1642
    Martin Butler
    ...
    Disponible

    55,14 €