ICT as Innovator Between Tourism and Culture

ICT as Innovator Between Tourism and Culture

 

242,32 €
IVA incluido
Disponible
Editorial:
IGI Global
Año de edición:
2021
Materia
Negocios internacionales
ISBN:
9781799881667
242,32 €
IVA incluido
Disponible
Añadir a favoritos

Lately, tourists consider their mobile devices as essential accessories for the realization of their trip before, during, and after the visit. Such devices allow them to consult information about points of interest, services, or products in real time. Thus, mobile devices have come to be considered as tools to support decision making regarding the realization of trips. In the digital environment, tourists seek complementary information to consolidate knowledge about the destination, heritage, culture, customs, and traditions that make the visited place unique. Simultaneously, they transform tourist experiences into a memory associated with travel, contribute to the sustainability of local populations, reduce inequalities, and cooperate to improve the quality of life of all involved. ICT as Innovator Between Tourism and Culture differs from others on the same areas because it aims to place the emphasis on and increase the bridge of knowledge between information communications technology (ICT), tourism, and culture, considering ICT as the main driver that creates the development environment and enhances the tourist experience in general. In particular, it is linked to cultural heritage, making it a more sustainable and intelligent tourist destination, taking into account the well-being of the local population and visitors. Covering topics such as destination image, religious tourism, and innovation dynamics, this book is an essential resource for IT consultants, hotel managers, marketers, travel agencies, tour operators, tourism researchers, professors, students, practitioners within the tourism industry, and academicians.

Artículos relacionados

  • Publishing Globally
    Infarom Publishing
    Like every other trade nowadays, the book industry is experiencing the process of globalization. For publishers, licensing the translation rights for some titles represents an important direction of development. The traditional way is to find a foreign rights agent or agency to represent the publisher abroad. There are no rules for the process of licensing translation rights...
    Disponible

    18,98 €

  • At the Margins of the Global Market
    Phillip A. Hough
    ...
    Disponible

    41,31 €

  • Social Media Marketing Essentials You Always Wanted To Know
    Kavita Kamath / Vibrant Publishers
    A Beginner’s Guide to Social Media Strategies, Content Creation, and Platform-Specific Marketing. Harness the power of social media to market your brand, products, and services.Learn your way through the intricacies of social media marketing and come out at the top by effectively marketing your brand offerings.Social Media Marketing Essentials You Always Wanted To Know walks yo...
    Disponible

    62,62 €

  • Analyzing International Business Operations in the Post-Pandemic Era
    The COVID-19 pandemic has had an overwhelming impact on business operations such as global supply chain management, remote work, emerging economic and financial models, and international expansion plans. It is essential to thoroughly analyze the current state of international business operations so that they may progress in this era of uncertainty. Analyzing International Busin...
    Disponible

    248,79 €

  • The Gilded Cage
    Ya-Wen Lei
    How China’s economic development combines a veneer of unprecedented progress with the increasingly despotic rule of surveillance over all aspects of lifeSince the mid-2000s, the Chinese state has increasingly shifted away from labor-intensive, export-oriented manufacturing to a process of socioeconomic development centered on science and technology. Ya-Wen Lei traces the contou...
    Disponible

    46,77 €

  • Growth Marketing
    Gaurav Sanjiv Kalangan
    'I know what my startup’s goals are but I have no idea how to get there'In the field, the truth is most startups die from being unable to materialize their goals into actual results. Too much strategy and too little action. The fact is that goal seeking is an applied skill; it takes time, practice and mistakes to get really good at it and its nuances: 1. Whether a product al...
    Disponible

    18,40 €