Gestione elettronica delle relazioni con i clienti (e-CRM) nell’Online Banking

Gestione elettronica delle relazioni con i clienti (e-CRM) nell’Online Banking

Tanveer Ahmed

51,24 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
ISBN:
9786208020354
51,24 €
IVA incluido
Disponible
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Nell’online banking l’interazione faccia a faccia tra banca e cliente non è visibile. Questo crea un enorme gap di servizio per le banche, che non sanno come servire e mantenere le relazioni con i clienti nell’ambiente online. L’obiettivo di questo libro è indagare come le banche utilizzano lo strumento E-CRM per mantenere le relazioni con i clienti utilizzando Internet, quali sono i vantaggi derivanti dall’uso di questo strumento e come questo strumento viene implementato con successo in una banca.

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