Elektronisches Kundenbeziehungs Management (e-CRM) im Onlinebanking

Elektronisches Kundenbeziehungs Management (e-CRM) im Onlinebanking

Tanveer Ahmed

51,30 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
ISBN:
9786208020514
51,30 €
IVA incluido
Disponible
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Sobre IBD

Beim Online-Banking findet keine persönliche Interaktion zwischen Bank und Kunde statt. Dadurch entsteht für die Banken eine riesige Dienstleistungslücke bei der Pflege der Kundenbeziehungen in der Online-Umgebung. Ziel dieses Buches ist es, zu untersuchen, wie Banken das E-CRM-Tool nutzen, um ihre Kundenbeziehungen über das Internet zu pflegen, welche Vorteile sich aus der Nutzung dieses Tools ergeben und wie erfolgreich dieses Tool in einer Bank eingesetzt wird.

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