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Finanse behawioralne

Finanse behawioralne

Fabricio Bernardes Diniz

59,11 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Banca
ISBN:
9786208596781
59,11 €
IVA incluido
Disponible
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W szerokim zakresie obszarów biznesowych menedżerowie często starają się zrozumieć profil swoich klientów, aby móc oferować produkty i usługi, które są lepiej dostosowane do ich potrzeb. Analiza profilu inwestora (API), znana również jako odpowiedniość, ma swoje znaczenie związane ze słowem adekwatność. Jednak rynki finansowe, zwłaszcza rynek akcji, nie opracowały jeszcze ustandaryzowanego zestawu narzędzi do identyfikacji profili inwestorów, a jednocześnie dostosowania oferty produktów i usług finansowych do profilu ryzyka tych inwestorów, zwłaszcza tych na rynku akcji. W związku z tym, poprzez badanie przeprowadzone z udziałem 59 respondentów składających się z klientów firmy maklerskiej, niniejsze badanie miało na celu analizę narzędzia oceny profilu inwestora (API). Korzystając z analizy regresji wielokrotnej, w badaniu zidentyfikowano, które z czynników składających się na to narzędzie oceny są naprawdę niezbędne do sporządzenia profilu inwestora.

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