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Analyse des Internationalisierungs prozesses marokkanischer Unternehmen

Analyse des Internationalisierungs prozesses marokkanischer Unternehmen

Fatima Zahra Bertat

55,34 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Negocios internacionales
ISBN:
9786207983568
55,34 €
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Die Internationalisierung von Dienstleistungsunternehmen, insbesondere im Versicherungssektor, ist für die Eroberung neuer Märkte und die Optimierung der Produktion von entscheidender Bedeutung geworden. Marokko verzeichnete einen wachsenden Trend von Investitionen in die Länder südlich der Sahara und wurde so zu einer strategischen Richtung für marokkanische Unternehmen, die international expandieren wollen. Ziel dieser Arbeit ist es, den Internationalisierungsprozess von Wafa Assurance und Sanlam Assurance auf dem senegalesischen Markt zu verstehen.

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Otros libros del autor

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