Catálogo de libros: Atención al cliente

307 Catálogo de libros: Atención al cliente

Economía, finanzas, empresa y gestión / Empresa y gestión / Ventas y marketing / Atención al cliente
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  • The Mad Clientist’s ABCs of Client Service
    Michael B. Rynowecer / Michael BRynowecer
    The Mad Clientist distilled 14,000 in-depth interviews with top executives into 26 pithy, pointed actions for you to start using today. Spend just 26 minutes with The Mad Clientist and his ABCs of Client Service and improve your client service immediately. An unconventional look at a serious topic, The Mad Clientist, a.k.a. Michael B. Rynowecer, shows you how to deliver superio...
    Disponible

    25,31 €

  • Analyzing the Cultural Diversity of Consumers in the Global Marketplace
    Esmeralda Crespo-Almendros / Juan Miguel Alcántara-Pilar / Salvador del Salvador del Barrio-Garcia
    The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. Analyzing the Cultural Diversity of Consumers in the Global Marketplace explores the strategies associated with promoting products and services to a cultural...
    Disponible

    262,72 €

  • Innovations in Services Marketing and Management
    Goyal
    Modern corporations face a variety of challenges and opportunities in the field of sustainable development. Properly managing assets and maintaining effective relationships with customers are crucial considerations in successful businesses. Innovations in Services Marketing and Management: Strategies for Emerging Economies presents insights into marketing strategies and tactica...
    Disponible

    243,06 €

  • Successful Customer Relationship Management Programs and Technologies
    Riyad Eid
    The field of Customer Relationship Management (CRM) has broadened greatly in recent years as technological applications have expanded. Successful Customer Relationship Management Programs and Technologies: Issues and Trends offers the latest research and developments for researchers, practitioners, and academics alike. This volume contains case studies, methodologies, framework...
    Disponible

    242,89 €

  • E-Adoption and Socio-Economic Impacts
    The study of e-adoption focuses on the implementation and use of the Internet and Internet-based technologies for personal and business activities. This field has become increasingly relevant due to the increased reliance upon the Internet among individuals in both developed and developing countries. E-Adoption and Socio-Economic Impacts: Emerging Infrastructural Effects identi...
    Disponible

    236,71 €

  • Care
    Ivan Temes
    Imagine using tools already at your disposal to significantly enhance relationships at all levels of your life. Nothing new to learn-not really. The vignettes in ’Care’ from a Hall of Fame football quarterback to company CEOs to participants in homeless shelters renew our faith and lead to action in utilizing care factors in our lives starting right now.The intended audience is...
    Disponible

    22,40 €

  • Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies
    Riyad Eid
    Due to the growth of internet and mobile applications, relationship marketing continues to evolve as technology offers more collaborative and social communication opportunities. Managing Customer Trust, Satisfaction, and Loyalty through Information Communication highlights technology’s involvement with business processes in different sectors and industries while identifying mar...
    Disponible

    243,12 €

  • Customer Service Excellence
    Catherine Mattiske
    Customer Service Excellence is a mini-training program in a book designed for customer service professionals, customer service representatives, sales people and business professionals.Customer Service Excellence combines self-study with realistic workplace activities to build advanced knowledge of customer service principles.In a selling situation this Learning Short-take helps...
    Disponible

    16,18 €

  • Digital Innovations for Customer Engagement, Management, and Organizational Improvement
    Kamaljeet Sandhu
    Over the past several years, digital technologies have reestablished the ways in which corporations operate. On one hand, technology has allowed companies to build a stronger knowledge of its customer base, contributing to better consumer engagement strategies. On the other hand, these technologies have also integrated into the management and daily operations of companies, resu...
    Disponible

    340,67 €

  • Reopen with Confidence
    Merril Gilbert / Rhiannon Woo
    For the vast majority of operators there are a variety of downloadable guidelines from the CDC and individual states providing basic and broad directives for public safety. This book goes deeper with step-by-step details to make the process more effective for employees and customers to build a higher level of trust and confidence in your business practices.  Providing a safe en...
    Disponible

    42,19 €

  • Chief Cultural Officer
    Roberto Masiero
    This document argues that institutions can go a step farther and create more value with the Chief Cultural Officer (CCO). In addition to the person-centered sensitivity that values each of the workers at multiple levels, the CCO is tasked and skilled with managing the cultural nuances of the workers inside and outside the corporation. The goal is to create a suitable bridge for...
    Disponible

    53,00 €

  • Excellence
    Gary Williams
    Change your life in Hospitality forever.In this book, I will show you the way to change your service life forever. I will guide you through the 5 GOLDEN PILLARS of service excellence and beyond, to deliver the best service in the world, in fact it is beyond the best service; it is phenomenal service!I have witnessed countless front of house professionals literally change their ...
    Disponible

    31,55 €

  • Keep Your Customers
    Ali Cudby
    Keep Your Customers combines leadership, strategies, and tactics to help companies keep and grow their customers by delivering actionable expertise. ...
    Disponible

    15,70 €

  • RedRock Leadership
    Jeff Ruby
    Today’s businesses don’t need bosses—they need leaders.Company success doesn’t come from telling people what to do. True sustainable success is created from within, and to get there you need to transform your company culture. Sales and Leadership Trainer and Coach Jeff Ruby has a process that works. The RedRock Leadership method shows business leaders—from small businesses to F...
    Disponible

    19,46 €

  • My Suite A$$!
    Tammy Mayhew
    100% Satisfaction Guaranteed.In the hospitality business since the age of ten, Tammy Mayhew lived by this vexing mantra. She served thousands of customers over her chaotic forty-year career: Naked Cowboys, Bird Brains, Creepy Cougars and Crazies…she has seen them all. She experienced a lifetime of insecurity after a devastating accident almost left her disfigured. While safely ...
    Disponible

    13,77 €

  • Independent Minds, Expert Ideas
    Christian Buchholz / Laura Baxter / Lindsay Adams
    We are living in an extraordinary moment in human history. We are expected to deal with an onslaught of information and be present and readily available at all times. Many established businesses are being challenged to find new ways of serving their customers, while keeping up with technological and structural changes.  Although change is inevitable and the future is unpredicta...
    Disponible

    34,61 €

  • Natural Business Development
    Isobel Rimmer
    Every organisation has people working directly with customers but who don’t think they’re ‘in sales’. These talented subject matter experts are highly trusted and are in the best position to spot opportunities, develop new business and grow revenue. They are your secret army who, with the right skills, can win more business and build even stronger relationships authentically an...
    Disponible

    20,08 €

  • Gánese a la clientela femenina
    Bridget Brennan
    Bridget Brennan, CEO of Female Factor, shows readers how to beat competitors and grow overall market share by applying the fundamentals of creating a customer experience that appeals to the most powerful consumer decision makers: women. ...
    Disponible

    22,10 €

  • Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior
    Unprecedented changes in consumer shopping habits pose major challenges for retailers who need to consider the multidimensional nature of shopping in order to design and provide engaging consumer experiences. The intersection between in-store and online shopping is also fundamental to meet the fast-changing consumer behavior. Comprehending how environmental and sensory dimensio...
    Disponible

    315,05 €

  • Fast-Track Your Business
    Laura Patterson
    READY. SET. GROW!   Former football player and coach, Lou Holtz, once said: “In this world you’re either growing or you’re dying, so get in motion and grow.”   Most every company leader is in pursuit of growth. Growing companies are attractive. They’re attractive to partners, employees, and of course customers. If your company is not growing, then you and your shareholders are ...
    Disponible

    16,95 €

  • Lean Six Sigma
    James Edge
    If you want to increase profits, eliminate waste, improve efficiency, and develop a remarkable team, then keep reading...Organizations face rising costs and increasing competition every day. With Lean Six Sigma you can combat these problems and grow your business.Lean Six Sigma is an amazing methodology that’s geared to helping you boost the productivity of your organization wh...
    Disponible

    21,60 €

  • Lean Startup
    James Edge
    If you want to discover how to achieve more by doing and spending less, then keep reading...Lots of entrepreneurs are using the Lean Startup philosophy to streamline their business practices and make effective market launches without using up a lot of capital.You can be one of them.This book is going to teach you everything you need to know about Lean Startups, its specific phi...
    Disponible

    21,64 €

  • Agile
    James Edge
    If you want to produce faster while increasing the quality of your products, then keep reading...2 comprehensive manuscripts in 1 book Agile: A Guide to Agile Project Management with Scrum, Kanban, and Lean, Including Tips for Sprint Planning and How to Create a Hybrid Waterfall Agile Software Development Methodology Scrum: How to Use the Agile Framework Called Scrum to Prod...
    Disponible

    25,86 €

  • Scrum
    James Edge
    If you want to learn about Scrum then keep reading...Are you having trouble getting products to market?Do you struggle with meeting the actual needs of your customers despite spending elaborate amounts of time planning out how you will meet the needs they outlined to you?Do not fear; you are not alone. But you also do not need to get comfortable here. Your company can also be o...
    Disponible

    21,59 €

  • Agile Project Management
    James Edge
    If you want a happier and more productive team along with more satisfied customers, then keep reading...It's no secret that the Agile process is fast becoming the preferred way to manage projects and in the year ahead, Agile is expected to become even more widely used. The reason for this is that this approach is proven to work. For example, QSMA did a study that showed tha...
    Disponible

    21,68 €

  • Agile
    James Edge
    If you want to save time, money and effort while simultaneously increasing your team’s value and getting more satisfied customers, then keep reading...2 comprehensive manuscripts in 1 book Agile Project Management: How to Make Your Customers Happier While Saving Money, Time, and Effort Kanban: The Ultimate Guide to Kanban Methodology for Agile Software Development Every da...
    Disponible

    23,59 €

  • Customer Empathy
    Alex Allwood
    Start leveraging the most under-utilised and powerful human resource in business today—Customer Empathy.Global performance reports show that current customer experience (CX) practices are failing organisations and their customers. Promised returns of enhanced customer value, competitive differentiation and CX as a driver of sustainable growth are not being fully realised—at bes...
    Disponible

    21,73 €

  • The Sales Accelerator
    Yamini Virani
    It’s Time To Accelerate Your Sales Performance The Sales Accelerator provides practical strategies for the CEO or senior executive in charge of launching a new division of their international company in a new country to improve sales performance and meet their sales targets in a short time frame. This book gives you a proven step-by-step approach to translate your boardroom sa...
    Disponible

    21,12 €

  • The Seventh Level
    Amanda Slavin
    While instant communication is now easier than ever, people's attention is spread thin, time has never been more valuable, and disengagement in both customers and employees is at an all-time high. This means most brands never reach their full potential. But what would it look like if your customers were no longer disenchanted from being chased across the internet and hounde...
    Disponible

    11,68 €

  • Achieving Peak Sales Performance for Optimal Business Value and Sustainability
    Carlton Brown
    Businesses today face many obstacles, but one major hurdle is optimizing sales performance and achieving peak levels of execution. In recent years, there has been a significant decline in sales performance among businesses internationally. Many professionals attribute this disparity to the lack of attention towards certain business techniques including 'Sales Peak Performance' ...
    Disponible

    354,24 €


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