Catálogo de libros: Ventas y marketing

5275 Catálogo de libros: Ventas y marketing

Economía, finanzas, empresa y gestión / Empresa y gestión / Ventas y marketing
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  • The Role of Innovative Marketing in Increasing the Export Capacity
    Shohjahon Olimov
    Today, enterprises are widely operating as economic entities that can quickly adapt to changes in the economic environment and constantly require new techniques and technologies . Therefore, special attention is being paid to the development of the enterprise and ensuring its competitiveness in our republic. President of the Republic of Uzbekistan S. Mirziyoev noted : ... We ne...
    Disponible

    56,66 €

  • Networking Success
    Michelle Dornor
    Do you STRUGGLE with meeting new people and knowing how to effectively network while maintaining AUTHENTICITY and overcoming roadblocks to successfully build PROFITABLE lasting relationships with others?Are you always wondering why OTHER PEOPLE seem to get all the breaks and favors while YOU WORK HARD and never seem to get a break?Well this is the book for you!Those OTHER PEOPL...
    Disponible

    47,20 €

  • How networks can help you
    Xavier Beggs
    Over the course of the 2010s, social networks have taken on considerable importance in everyone’s lives. Today, more than a quarter of humanity is present on at least one social network. For entrepreneurs, it is now impossible to ignore this communication channel, both for the opportunities it presents, and for the challenges it can present. Drawing on his experience working on...
    Disponible

    57,52 €

  • Impact of packaging on product visibility
    Irina Ryanne Nganso
    Companies often neglect the packaging of their products, but it’s what attracts customers in the first place, so they should focus on it to attract more customers. Packaging has to stand out from the crowd, it has to be different to stand out from the crowd. In the cookie industry, we have a multitude of competing companies, all of which are negligent when it comes to packaging...
    Disponible

    57,52 €

  • Use of color in advertising production
    Diouma Sene
    Can color change the consumer’s buying process? Does it attract the target’s attention? Does it really trigger the buying process? Does it help achieve sales objectives? Can it be considered a sales tool? In order to buy a product or adhere to a concept, the individual has to go through a more or less complex process. For a purchase to take place, the individual must be positiv...
    Disponible

    57,65 €

  • AIDA Copywriting
    Amanda Symonds
    AIDA copywriting is a technique that has been used by marketers and advertisers for many years. It is a way of structuring your message in order to get the most impact and response from your audience. Many copywriters use a variation of the AIDA formula without even realising it!With this book, you will be able to learn and apply the concepts of AIDA Copywriting quickly so that...
    Disponible

    8,04 €

  • Light Your Sales FUSE
    Reese Gomez
    Business-to-business (B2B) selling of complex solutions requires an exceptionally high level of collaboration and iteration. Many organizations conquer the 'nail it' phase-finding product-market fit and developing a winning business strategy. Yet, their pioneering ideas and innovations fail when they attempt to 'scale it,' driving sales at an accelerated rate to reach their gro...
    Disponible

    30,10 €

  • Considerations for sustainable cultural tourism in Cuba
    Ana Cecilia Hardy Medina
    Cuban culture, with its immense richness and diversity in traditions and customs, its history and its people, as a nation in the Caribbean region is the most valuable strength for developing tourism. The institutions of tourism and culture have the task of identifying, differentiating and enhancing the tourist and cultural products of this country, involving all the correspondi...
    Disponible

    61,76 €

  • The SaaS Email Marketing Playbook
    Étienne Garbugli
    'A great no-BS resource where you are guaranteed to pick up useful tips and approaches, whether you’re an email pro or just starting out.'- Andrus Purde, Founder & CEO, Outfunnel- -No matter how great your product is, it’s very likely that 40-60% of free trials never see your product a second time. This means that you stand to lose up to 60% of yourhard-earnedsignups.Do you jus...
    Disponible

    19,97 €

  • Conquer Your Rebrand
    Bill Kenney
    Your brand is the true superpower separating mediocre businesses from category leaders. If you’re ready to embark on your brand journey, unlocking the true potential of your organization, Conquer Your Rebrand sets you up for success.Bill Kenney pulls back the curtain on every step of the branding process, including a tactical, practical breakdown of everything he’s learned over...
    Disponible

    12,59 €

  • The semio-pragmatics of Vodacom Congo’s advertising posters
    Gloria Mpemba
    Our work in this volume attempts to discover the significance of iconic, linguistic and plastic signs as advertising messages on the posters of the telecommunications company Vodacom Congo. Knowing that every advertising message is not innocent, it is conceived and emitted for a very specific purpose: to provoke some kind of well-studied reaction in the target (consumers, recei...
    Disponible

    93,30 €

  • Mastering Search Engine Marketing
    Rebecca Cox
    Introducing "Mastering Search Engine Marketing: A Guide for SEM Campaign Success" Are you ready to take your online business to new heights and dominate the digital landscape? Look no further than "Mastering Search Engine Marketing," the ultimate guide to achieving unparalleled success in the world of SEM! Harnessing the power of search engines is crucial for any business striv...
    Disponible

    17,94 €

  • Nostalgia and seniors
    Xavier Montet
    This applied research dissertation is the culmination of two years of Marketing studies at INSEEC Bordeaux. As I have a real affinity with consumer research, this research work enables me to visualise and understand the purchasing behaviour of an elderly population of individuals according to their experiences and consumption habits. This dissertation focuses solely on seniors ...
    Disponible

    54,97 €

  • Affiliate Marketing Mastery
    Charmaine Kindle
    Introducing 'Affiliate Marketing Mastery: Unleash Your Online Income Potential,' the ultimate guide that will transform your online business and unlock the power of passive income generation. Whether you’re a digital entrepreneur, a content creator, or an aspiring affiliate marketer, this book is your key to mastering the art of affiliate marketing and skyrocketing your earning...
    Disponible

    95,68 €

  • Analysis of Hotel Kadiandoumagne’s satisfaction policy
    Boubacar Mané
    Customer satisfaction is vast and complex. Practical analysis focuses on the relationship between product offerings and customer satisfaction. In other words, the customer service relationship is generally the focus of particular attention. Today, it’s a veritable industry, playing an increasingly important economic role in most countries. In all activities, in all organization...
    Disponible

    56,34 €

  • Confronting Security and Privacy Challenges in Digital Marketing
    Marketing, and specifically its digital marketing component, is being challenged by disruptive innovations, which are creating new, unique, and unusual opportunities, and with the emergence of new paradigms and models. Other areas of knowledge have embraced these innovations with swiftness, adapting promptly and using them as leverage to create new paradigms, models, and realit...
    Disponible

    249,09 €

  • Confronting Security and Privacy Challenges in Digital Marketing
    Marketing, and specifically its digital marketing component, is being challenged by disruptive innovations, which are creating new, unique, and unusual opportunities, and with the emergence of new paradigms and models. Other areas of knowledge have embraced these innovations with swiftness, adapting promptly and using them as leverage to create new paradigms, models, and realit...
    Disponible

    328,01 €

  • Management and Marketing for Improved Retail Competitiveness and Performance
    The growth of companies’ online presences is an unquestionable reality. However, not everything goes online, and the physical presences of companies continue to exist, with the physical retail point of sale as a place for experimentation and immediate consumption, brand showroom, and support for online sales, which are fundamental to the shopping experience. Managing a retail p...
    Disponible

    426,21 €

  • Cultural Marketing and Metaverse for Consumer Engagement
    People have cultural boundaries. Their thinking and decisions are affected by their cultural values and norms. Marketers implant cultural values and standards in advertisements where consumers can relate to the characters in the advertisements. To design a cultural marketing advertisement, it is critical to pay attention to what is going on in the culture and anticipate what is...
    Disponible

    248,92 €

  • Cultural Marketing and Metaverse for Consumer Engagement
    People have cultural boundaries. Their thinking and decisions are affected by their cultural values and norms. Marketers implant cultural values and standards in advertisements where consumers can relate to the characters in the advertisements. To design a cultural marketing advertisement, it is critical to pay attention to what is going on in the culture and anticipate what is...
    Disponible

    327,84 €

  • Exploring Niche Tourism Business Models, Marketing, and Consumer Experience
    The transition from mass tourism to niche tourism has been a slow process. It is clear that mass tourism can damage local culture, authenticity, and resources, and niche tourism is considerably important for the future of tourism companies and destination managers. Thus, it is essential for tourism companies and destination managers to be proactive and adapt to market changes a...
    Disponible

    328,03 €

  • Exploring Niche Tourism Business Models, Marketing, and Consumer Experience
    The transition from mass tourism to niche tourism has been a slow process. It is clear that mass tourism can damage local culture, authenticity, and resources, and niche tourism is considerably important for the future of tourism companies and destination managers. Thus, it is essential for tourism companies and destination managers to be proactive and adapt to market changes a...
    Disponible

    249,11 €

  • EFFECTIVE MARKETING STRATEGIES TO INCREASE SALES
    Mario Haro Salazar
    Discover the revolutionary book that will change your approach to digital marketing and turn you into an online sales expert! 'Mastering the Marketing Game: The Ultimate Formula for Boosting Your Sales in the Digital World' will guide you to business success in the digital age.In this book, a renowned researcher and professor reveals effective marketing strategies to increase y...
    Disponible

    86,89 €

  • Top Ten Steps to Build an Engaged Reader Community
    B Alan Bourgeois
    'Top Ten Steps to Build an Engaged Reader Community,' the ultimate guide for authors who want to connect with their audience and create a supportive network. Learn how to define your target audience, master social media engagement, start a captivating blog, offer exclusive content, interact with readers, host virtual events, collaborate with other authors, create a compelling n...
    Disponible

    8,38 €

  • HISTORY OF MKTG SCI (2ND ED)
    SCOTT A NESLIN RUSSELL S WINER
    The field of marketing science has evolved significantly in the last 70 years. Throughout its rich history, developments in this field have always been anchored on marketing phenomena that drew on economics, statistics, operations research, and related disciplines. This book reviews the accomplishments of notable marketing scientists in several research areas. It emphasizes bot...
    Disponible

    225,86 €

  • Neuroscience applied to consumer behaviour
    Úrsula Kopke
    What are the variables that act at the moment a consumer chooses one product over another? Which areas of the brain are involved in the development and continuity of affective ties between customers and brands? Is it possible to use neuroscience to enhance a company’s image? These marketing dilemmas are discussed and answered by the author, with the investigation of historical ...
    Disponible

    77,50 €

  • Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing
    The prominent idea of sustainable development has influenced almost all disciplines, changing our understanding and behavior toward sustainability. In this respect, marketing has also been transforming from the sustainability point of view as emerging social and ecological problems caused by the exponential growth require sustainable solutions and joint efforts. Sustainable mar...
    Disponible

    400,09 €

  • Dropshipping Mastery
    Faerlindra Nightingale
    'Dropshipping Master: The Complete Guide to Starting and Running a Profitable Online Business Without Holding Any Inventory' is a comprehensive guide to building a successful dropshipping business. Written by an experienced dropshipper, this book provides a step-by-step guide to starting and running a profitable online business without the need for inventory or upfront capital....
    Disponible

    35,22 €

  • Dropshipping Mastery
    Faerlindra Nightingale
    'Dropshipping Master: The Complete Guide to Starting and Running a Profitable Online Business Without Holding Any Inventory' is a comprehensive guide to building a successful dropshipping business. Written by an experienced dropshipper, this book provides a step-by-step guide to starting and running a profitable online business without the need for inventory or upfront capital....
    Disponible

    28,12 €

  • HISTORY OF MKTG SCI (2ND ED)
    SCOTT A NESLIN RUSSELL S WINER
    The field of marketing science has evolved significantly in the last 70 years. Throughout its rich history, developments in this field have always been anchored on marketing phenomena that drew on economics, statistics, operations research, and related disciplines. This book reviews the accomplishments of notable marketing scientists in several research areas. It emphasizes bot...
    Disponible

    104,25 €


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