Catálogo de libros: Ventas y marketing

8335 Catálogo de libros: Ventas y marketing

Economía, finanzas, empresa y gestión / Empresa y gestión / Ventas y marketing
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  • Psychological Drivers of Herding and Market Overreaction
    Ooi Kok Loang
    The psychological drivers of herding behavior and market overreaction shape current financial markets, often leading to price volatility and mispriced assets. Investors who are influenced by emotions may copy the actions of others, resulting in collective decision-making that can amplify market trends. This phenomenon is further influenced by cognitive biases, such as confirmat...
    Disponible

    256,02 €

  • Psychological Drivers of Herding and Market Overreaction
    Ooi Kok Loang
    The psychological drivers of herding behavior and market overreaction shape current financial markets, often leading to price volatility and mispriced assets. Investors who are influenced by emotions may copy the actions of others, resulting in collective decision-making that can amplify market trends. This phenomenon is further influenced by cognitive biases, such as confirmat...
    Disponible

    196,70 €

  • The Power of Story
    Lisa Gerber
    In a world drowning in data, stories are your lifeline to rising above the noise, forging meaningful connections, and driving purposeful change. Your expertise runs deep. Your mission matters. But in today’s noisy world, even the most powerful ideas need a story to take root. Whether you’re energizing teams, building customer loyalty, or strengthening communities, Lisa Gerber r...
    Disponible

    11,91 €

  • AI, Corporate Social Responsibility, and Marketing in Modern Organizations
    Muhammad Nawaz Tunio
    In the contemporary business landscape, the intersection of artificial intelligence (AI), corporate social responsibility (CSR), and marketing is reshaping how organizations engage with consumers and promote their values. AI technologies are enabling companies to analyze consumer behavior, tailor marketing strategies, and measure the impact of their CSR initiatives. This integr...
    Disponible

    282,16 €

  • AI, Corporate Social Responsibility, and Marketing in Modern Organizations
    Muhammad Nawaz Tunio
    In the contemporary business landscape, the intersection of artificial intelligence (AI), corporate social responsibility (CSR), and marketing is reshaping how organizations engage with consumers and promote their values. AI technologies are enabling companies to analyze consumer behavior, tailor marketing strategies, and measure the impact of their CSR initiatives. This integr...
    Disponible

    216,31 €

  • Data Analytics and Influencer Marketing for Cultivating Brand Evangelism and Affinity
    Influencer marketing leverages the reach and trust of influencers to enhance brand awareness, affinity, and evangelism. Influencers who genuinely resonate with the brand can provide authentic endorsements, which are more likely to be trusted by their followers. This trust translates into stronger brand affinity and loyalty. Effective influencer campaigns have the potential to g...
    Disponible

    347,94 €

  • Data Analytics and Influencer Marketing for Cultivating Brand Evangelism and Affinity
    Influencer marketing leverages the reach and trust of influencers to enhance brand awareness, affinity, and evangelism. Influencers who genuinely resonate with the brand can provide authentic endorsements, which are more likely to be trusted by their followers. This trust translates into stronger brand affinity and loyalty. Effective influencer campaigns have the potential to g...
    Disponible

    262,50 €

  • Digital tools in marketing research
    Catrina CHIVU / Cristina GĂVRUȘ / Ioana Mădălina PETRE
    Marketing research is a systematic and objective process that provides companies with useful information in order to streamline the decision-making process, regarding the development of market action strategies. This book presents useful digital tools that can be successfully used in various activities and stages of marketing research. Digital tools are approached both for buil...
    Disponible

    109,49 €

  • Founding Sales Mini
    Peter Kazanjy
    This is an abridged version of the original early stage go-to-market handbook, Founding Sales. Since publication, Founding Sales has sold tens of thousands of copies. That said, the original weighs in at 400 plus pages - which is quite exhaustive! This version still shares Pete Kazanjy’s journey and learnings for founders becoming salespeople, but in a much more condensed, summ...
    Disponible

    17,21 €

  • Sawyer Think
    Kurt Avery
    Learn how businesses can leverage their success to drive positive social impact. Kurt Avery delves into a range of proven business and marketing techniques, including some developed through his own professional experiences as the founder, owner, and president of Sawyer Products.Sawyer Products has achieved remarkable success with its innovative water filtration and insect repel...
    Disponible

    15,88 €

  • The Revenue Engine
    Kara Smith Brown
    What if there was a proven framework for transforming your revenue engine to generate real leads and reach real decision-makers and buying committees, and a true winning formula for taking your marketing efforts through the stratosphere? The framework is within the pages of The Revenue Engine. Time to rev up the engine to your high octane B2B pipeline. ...
    Disponible

    15,84 €

  • The Business Knight
    Sagar Sethi
    The Business Knight is a roadmap for business owners and entrepreneurs seeking to thrive in business.In this powerful guide, entrepreneur and author Sagar Sethi shares the wisdom, grit, and strategies he’s gathered on his journey from arriving in Australia as an 18-year-old international student to building a multimillion-dollar group of businesses.Sagar brings together the war...
    Disponible

    20,84 €

  • Retailing
    V. Kumar / Vibrant Publishers
    Retailing: Market and Firm Level by V. Kumar delves into the complexities of the retailing industry, providing a comprehensive understanding of both market-level dynamics and firm-specific strategies. This insightful book offers an in-depth exploration of key retail concepts, including consumer behavior, market trends, supply chain management, and the technological disruptions ...
    Disponible

    85,90 €

  • Retailing
    V. Kumar / Vibrant Publishers
    Retailing: Market and Firm Level by V. Kumar delves into the complexities of the retailing industry, providing a comprehensive understanding of both market-level dynamics and firm-specific strategies. This insightful book offers an in-depth exploration of key retail concepts, including consumer behavior, market trends, supply chain management, and the technological disruptions ...
    Disponible

    103,92 €

  • Retailing
    V. Kumar / Vibrant Publishers
    In Retailing: Store and Customer Level, renowned marketing expert V. Kumar delves into the dynamics that shape retail success at both the store and customer levels. This insightful book explores strategies for optimizing store performance, improving customer experience, and building long-lasting relationships in the competitive retail landscape. Kumar integrates decades of rese...
    Disponible

    85,82 €

  • Forecasting in Marketing
    V. Kumar / Vibrant Publishers
    Master the Art of Predictive Marketing with Forecasting in Marketing by V. KumarIn today’s competitive landscape, accurate forecasting is critical for making data-driven marketing decisions that enhance profitability and efficiency. ’Forecasting in Marketing’ by V. Kumar equips marketing professionals, analysts, and students with the essential tools and methodologies for predic...
    Disponible

    104,07 €

  • Marketing Research
    V. Kumar / Vibrant Publishers
    'Marketing Research: Applications' by V. Kumar dives into the practical side of marketing research, providing a guide to implementing robust research methodologies in real-world scenarios. Designed for students, researchers, and business professionals, this book combines theory with hands-on applications, presenting a comprehensive framework for gathering, analyzing, and interp...
    Disponible

    85,82 €

  • Marketing Research
    V. Kumar / Vibrant Publishers
    'Marketing Research: Applications' by V. Kumar dives into the practical side of marketing research, providing a guide to implementing robust research methodologies in real-world scenarios. Designed for students, researchers, and business professionals, this book combines theory with hands-on applications, presenting a comprehensive framework for gathering, analyzing, and interp...
    Disponible

    103,83 €

  • Marketing Research
    V. Kumar / Vibrant Publishers
    Marketing Research: New Methodology by V. Kumar offers an innovative look at advanced research techniques, equipping readers with cutting-edge methods for real-world marketing insights. This book delves into modern approaches like machine learning applications, data mining, and real-time analytics that redefine traditional marketing research. V. Kumar expertly unpacks the impac...
    Disponible

    85,45 €

  • Marketing Research
    V. Kumar / Vibrant Publishers
    Marketing Research: New Methodology by V. Kumar offers an innovative look at advanced research techniques, equipping readers with cutting-edge methods for real-world marketing insights. This book delves into modern approaches like machine learning applications, data mining, and real-time analytics that redefine traditional marketing research.V. Kumar expertly unpacks the impact...
    Disponible

    103,46 €

  • Marketing Strategy
    V. Kumar / Vibrant Publishers
    'Marketing Strategy: Firm' by V. Kumar delivers a comprehensive exploration into strategies that elevate firm-level performance through focused marketing insights. Designed for business leaders, marketers, and management students, this book dives into real-world cases and practical models to bridge theoretical concepts with actionable strategies. Kumar, an acclaimed expert in m...
    Disponible

    85,79 €

  • Marketing Strategy
    V. Kumar / Vibrant Publishers
    'Marketing Strategy: Firm' by V. Kumar delivers a comprehensive exploration into strategies that elevate firm-level performance through focused marketing insights. Designed for business leaders, marketers, and management students, this book dives into real-world cases and practical models to bridge theoretical concepts with actionable strategies. Kumar, an acclaimed expert in m...
    Disponible

    103,80 €

  • Marketing Strategy
    V. Kumar / Vibrant Publishers
    Unlock the power of customer-centric strategies with 'Marketing Strategy: Customer' by V. Kumar. This book offers a fresh, research-driven perspective on placing customers at the heart of every business decision. V. Kumar delves into innovative ways to engage, retain, and maximize customer value while boosting long-term profitability. Through a balanced approach of theoretical ...
    Disponible

    85,61 €

  • Marketing Strategy
    V. Kumar / Vibrant Publishers
    Unlock the power of customer-centric strategies with 'Marketing Strategy: Customer' by V. Kumar. This book offers a fresh, research-driven perspective on placing customers at the heart of every business decision.V. Kumar delves into innovative ways to engage, retain, and maximize customer value while boosting long-term profitability. Through a balanced approach of theoretical c...
    Disponible

    103,63 €

  • Customer Relationship Management
    V. Kumar / Vibrant Publishers
    Delve into the transformative world of Customer Relationship Management (CRM) with renowned marketing expert V. Kumar. This comprehensive guide offers a fresh perspective on CRM, focusing on strategic, data-driven approaches to building lasting customer relationships and driving sustainable growth. From segmenting valuable customers to implementing effective CRM practices, Kuma...
    Disponible

    86,01 €

  • Customer Relationship Management
    V. Kumar / Vibrant Publishers
    Delve into the transformative world of Customer Relationship Management (CRM) with renowned marketing expert V. Kumar. This comprehensive guide offers a fresh perspective on CRM, focusing on strategic, data-driven approaches to building lasting customer relationships and driving sustainable growth. From segmenting valuable customers to implementing effective CRM practices, Kuma...
    Disponible

    104,02 €

  • Retailing
    V. Kumar / Vibrant Publishers
    In Retailing: Store and Customer Level, renowned marketing expert V. Kumar delves into the dynamics that shape retail success at both the store and customer levels. This insightful book explores strategies for optimizing store performance, improving customer experience, and building long-lasting relationships in the competitive retail landscape. Kumar integrates decades of rese...
    Disponible

    103,83 €

  • International Marketing
    V. Kumar / Vibrant Publishers
    International Marketing by V. Kumar is an authoritative guide that delves deep into the complexities of marketing across global markets. Renowned for his expertise in customer relationship management and data-driven strategies, V. Kumar provides an in-depth exploration of the frameworks and strategies essential for thriving in international business environments. This book cove...
    Disponible

    85,68 €

  • International Marketing
    V. Kumar / Vibrant Publishers
    International Marketing by V. Kumar is an authoritative guide that delves deep into the complexities of marketing across global markets. Renowned for his expertise in customer relationship management and data-driven strategies, V. Kumar provides an in-depth exploration of the frameworks and strategies essential for thriving in international business environments.This book cover...
    Disponible

    103,69 €

  • Forecasting in Marketing
    V. Kumar / Vibrant Publishers
    Master the Art of Predictive Marketing with Forecasting in Marketing by V. KumarIn today’s competitive landscape, accurate forecasting is critical for making data-driven marketing decisions that enhance profitability and efficiency. ’Forecasting in Marketing’ by V. Kumar equips marketing professionals, analysts, and students with the essential tools and methodologies for predic...
    Disponible

    86,06 €


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