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Marketing Strategy

Marketing Strategy

V. Kumar / Vibrant Publishers

85,61 €
IVA incluido
Disponible
Editorial:
Vibrant Publishers
Año de edición:
2024
Materia
Ventas y marketing
ISBN:
9781636513195
85,61 €
IVA incluido
Disponible
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Sobre IBD

Unlock the power of customer-centric strategies with 'Marketing Strategy: Customer' by V. Kumar. This book offers a fresh, research-driven perspective on placing customers at the heart of every business decision. V. Kumar delves into innovative ways to engage, retain, and maximize customer value while boosting long-term profitability. Through a balanced approach of theoretical concepts and real-world examples, this essential resource guides readers in understanding customer segmentation, life-cycle management, and predictive analytics to craft impactful, targeted marketing strategies. Ideal for both academics and practitioners, 'Marketing Strategy: Customer' equips readers with actionable insights and strategic tools to drive customer loyalty, strengthen brand reputation, and achieve sustained competitive advantage in today’s dynamic market.

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