Catálogo de libros: Ventas y marketing

5275 Catálogo de libros: Ventas y marketing

Economía, finanzas, empresa y gestión / Empresa y gestión / Ventas y marketing
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  • What Should We Do?
    Joe Crisara
    Feeling stuck in a low-revenue and frustrated customer cycle? Break free from conflict and learn how to make everyone walk away happy.Unsure how to differentiate yourself in a busy market without slashing profits? Worried weak sales skills will doom your small business efforts? Need to generate higher ticket averages and fewer callbacks? Joe Crisara was once a struggling home s...
    Disponible

    27,83 €

  • Power of Surge
    Holly Rollo
    A B2B Software CEO’s Guide to Strategic Modern Marketing That Delivers Results!For CEOs and investors in small to midsize B2B software companies, this book provides a clear blueprint for transforming your marketing to unleash hidden value, especially leading up to a transaction or exit event.Based on over thirty years of experience leading major technology company transformatio...
    Disponible

    19,54 €

  • The Business Artist
    Adam Boggs / Kent Sanders
    Have we lost our way as business leaders?Algorithms. Artificial intelligence. Big data. No matter what your industry, you can’t escape the influence of technology in every facet of your business. But in spite of their incredible potential, these and similar technologies are forcing us to face a vital question: are we in danger of gaining the world but losing our souls?Using sto...
    Disponible

    11,81 €

  • Globalized Consumer Insights in the Digital Era
    As brand activism, digital retail trends, artificial intelligence (AI) ethics, and the pervasive influence of social media continue to reshape the consumer landscape, marketing scholars and practitioners find themselves grappling with the complexities of this ever-evolving terrain. The need for comprehensive insights into these facets of consumer psychology, coupled with ethica...
    Disponible

    320,61 €

  • Globalized Consumer Insights in the Digital Era
    As brand activism, digital retail trends, artificial intelligence (AI) ethics, and the pervasive influence of social media continue to reshape the consumer landscape, marketing scholars and practitioners find themselves grappling with the complexities of this ever-evolving terrain. The need for comprehensive insights into these facets of consumer psychology, coupled with ethica...
    Disponible

    425,65 €

  • Music Business Marketing
    James Bruce
    My new book provides a comprehensive guide to developing effective marketing strategies. I have included the 3 P’s of marketing: product, placement, promotion, and much more. In today’s world, marketing seems to be everywhere we go and everything we do, from watching TV to checking your emails to walking down the street, marketing messages are inescapable. That’s because mark...
    Disponible

    21,84 €

  • AI Impacts in Digital Consumer Behavior
    In the ever-evolving landscape of digital innovation, businesses grapple with the challenge of deciphering dynamic consumer behavior. AI Impacts in Digital Consumer Behavior is a pioneering exploration tailored for academic scholars seeking insights into the profound influence of artificial intelligence on consumer dynamics. As businesses strive to harness the potential of data...
    Disponible

    425,92 €

  • AI Impacts in Digital Consumer Behavior
    In the ever-evolving landscape of digital innovation, businesses grapple with the challenge of deciphering dynamic consumer behavior. AI Impacts in Digital Consumer Behavior is a pioneering exploration tailored for academic scholars seeking insights into the profound influence of artificial intelligence on consumer dynamics. As businesses strive to harness the potential of data...
    Disponible

    320,88 €

  • The Unfair Advantage
    Philip Blackett
    Have you ever wondered how Artificial Intelligence (A.I.) could transform your small business? Imagine streamlining your operations, enhancing marketing efforts, and making data-driven decisions, all while maintaining the human touch your customers, clients or patients love and appreciate.If you’ve been feeling intrigued yet daunted by the prospect of integrating A.I. into your...
    Disponible

    16,43 €

  • STRONG
    Anna Glynn
    How do sales leaders succeed in today’s world?It’s becoming harder to be a successful sales leader. You must attract and retain top performers and motivate and engage your teams to deliver, if not exceed, their goals in a tough market. After all, company success rests on your team’s ability to achieve their KPIs. As a sales leader, you have more impact on your people than any o...
    Disponible

    14,35 €

  • SavvyX
    Jessica Sundstrom / Lynn Scheurell
    Start-Up founders must juggle between raising capital, hiring the right team, finding your product fit, and trying to generate revenue. With all this, sometimes it can seem like shortcuts are needed. One of the biggest problems to plague Start-Up’s is going too fast, too hard, and being reckless with resources because they don’t know what they don’t know. However, skipping or d...
    Disponible

    30,63 €

  • Turn Over the Rock
    Tyson Knauf
    TURN OVER THE ROCK is a surprising book about two things that rarely are spoken about in the same breath: marketing and humanity. Tyson Knauf comes by his views on both honestly. On one side, Tyson is a devout and kind family man, who has National Geographic night over at his house, so his kids’ friends can come experience nature first hand. On the other side, his career in ban...
    Disponible

    50,53 €

  • Turn Over the Rock
    Tyson Knauf
    TURN OVER THE ROCK is a surprising book about two things that rarely are spoken about in the same breath: marketing and humanity. Tyson Knauf comes by his views on both honestly. On one side, Tyson is a devout and kind family man, who has National Geographic night over at his house, so his kids’ friends can come experience nature first hand. On the other side, his career in ban...
    Disponible

    38,82 €

  • Unlock the Future
    László Molnár
    This book is a comprehensive guide that delves into cutting-edge approaches and techniques reshaping the landscape of quantitative research in the digital era. This book explores the latest advancements, tools, and strategies empowering researchers to harness the vast potential of online platforms. From leveraging artificial intelligence to refining survey methodologies, reader...
    Disponible

    85,78 €

  • Contemporary Trends in Innovative Marketing Strategies
    Belem Barbosa
    In global commerce, marked by the relentless advance of digital technology, businesses find themselves constantly challenged to devise innovative and disruptive marketing strategies. Adapting to these changes is no longer a choice but a necessity. To thrive, companies must remain vigilant, updating their resources and adopting emerging trends with unwavering agility. Contempora...
    Disponible

    360,67 €

  • Contemporary Trends in Innovative Marketing Strategies
    Belem Barbosa
    In global commerce, marked by the relentless advance of digital technology, businesses find themselves constantly challenged to devise innovative and disruptive marketing strategies. Adapting to these changes is no longer a choice but a necessity. To thrive, companies must remain vigilant, updating their resources and adopting emerging trends with unwavering agility. Contempora...
    Disponible

    275,23 €

  • Business-to-Business Marketing
    Helen McGrath / Louise Canning / Ross Brennan
    ...
    Disponible

    102,52 €

  • Affiliate Redemption
    Rajesh Giri
    Engage in a transformative journey through the intricate world of affiliate marketing with 'Affiliate Redemption: Turning Mistakes into Milestones on the Path to Success.' This book is not just a guide; it’s a roadmap to success, navigating the pitfalls, celebrating victories, and turning mistakes into milestones.Here’s why it’s a must-read: Unique Features: 1. Real Stories, Re...
    Disponible

    36,70 €

  • Navigating the Shifting Landscape of Consumer Behavior
    The marketing world is transforming in this era of unprecedented technological advancement, changing consumer tastes, and evolving social norms. As information flows freely and brand loyalty becomes a coveted prize, understanding what motivates consumers to choose one brand over another is paramount. Navigating the Shifting Landscape of Consumer Behavior is an authoritative exp...
    Disponible

    275,04 €

  • Growth Product Manager’s Handbook
    Eve Chen
    Achieve sustainable product growth with expert insights on data-driven decision-making and growth strategies to accelerate company’s growthKey FeaturesUnderstand and implement key growth product management models to improve revenue, user adoption, and retentionLearn effective frameworks, strategies, and tactics for growth product management in various contextsDevelop practical ...
    Disponible

    55,54 €

  • Using Influencer Marketing as a Digital Business Strategy
    Using Influencer Marketing as a Digital Business Strategy presents a comprehensive exploration of the burgeoning world of digital influencers, whose impact on consumer behavior and brand promotion is rapidly transforming the marketing landscape. This book delves into the most relevant topics in the field, providing a valuable contribution to both management and academia alike. ...
    Disponible

    347,53 €

  • Using Influencer Marketing as a Digital Business Strategy
    Using Influencer Marketing as a Digital Business Strategy presents a comprehensive exploration of the burgeoning world of digital influencers, whose impact on consumer behavior and brand promotion is rapidly transforming the marketing landscape. This book delves into the most relevant topics in the field, providing a valuable contribution to both management and academia alike. ...
    Disponible

    262,07 €

  • Modern Healthcare Marketing in the Digital Era
    Kakhaber Djakeli
    Modern Healthcare Marketing in the Digital Era , edited by Kakhaber Djakeli from the International Black Sea University, Georgia, is a comprehensive guide that addresses the critical challenge of transforming healthcare marketing strategies in the dynamic landscape of the digital era. With innovative technologies like artificial intelligence, augmented reality, blockchain, and ...
    Disponible

    384,01 €

  • Bring Inner Greatness Out
    Dr. Mansur Hasib
    Color Paperback Collector’s Edition.Earn what you are worth, achieve breakthrough professional success, financial freedom, and layoff-proof your career.While you do not choose the circumstances of birth, you have the power to choose your destiny by building a unique and compelling personal brand to enhance your value and change the trajectory of your success. You can choose to ...
    Disponible

    26,38 €

  • Inner Brilliance
    Ros Weadman
    Whether you’re growing a business, moving up the corporate ladder, or leading an organisation, community or local club, standing out and having others recognise your value have never been more important in the current competitive and commoditised marketplace. Building a personal brand is one of the most empowering and effective ways to stand out and communicate your value to ot...
    Disponible

    16,16 €

  • Smart and Sustainable Interactive Marketing
    In today’s world, sustainability is no longer just a buzzword; it is a fundamental concern for businesses seeking to thrive. Traditional marketing strategies often fall short of aligning with the values and expectations of today’s socially conscious consumers. Marketers are grappling with the issue of reconciling traditional marketing with the demands of the modern, environment...
    Disponible

    347,35 €

  • CUSTOMER XPERIENCE LEADERSHIP
    Nadav Goldschmidt / NADAV GOLDSCHMIDT & CHEZY OFIR
    The success of private sector companies as well as public sector organizations is positively correlated with the level of customer experience they deliver. Outstanding experiences lead to high performance, satisfied customers, and many other positive outcomes. Poor experiences lead to countless negative problems and obstacles within the company and dissatisfied, frustrated cust...
    Disponible

    125,40 €

  • CUSTOMER XPERIENCE LEADERSHIP
    Nadav Goldschmidt / NADAV GOLDSCHMIDT & CHEZY OFIR
    The success of private sector companies as well as public sector organizations is positively correlated with the level of customer experience they deliver. Outstanding experiences lead to high performance, satisfied customers, and many other positive outcomes. Poor experiences lead to countless negative problems and obstacles within the company and dissatisfied, frustrated cust...
    Disponible

    57,51 €

  • Business Correspondence
    Andy R. Kraus
    HOW TO WRITE THE BUSINESS LETTER: 24 chapters on preparing to write the letter and finding the proper viewpoint; how to open the letter, present the proposition convincingly, make an effective close; how to acquire a forceful style and inject originality; how to adapt selling appeal to different prospects and get orders by letter  The practical uses of the business letter are a...
    Disponible

    21,60 €

  • Certain Success
    Norval Hawkins
    Success can be made certain; not, however, by the mere possession of particular characteristics, nor by just doing particular things.  Your success in life can be assured; but only if you supplement your qualifications and make everything you do most effective by using continually, whatever your vocation, the art of salesmanship. Life can hold nothing but failure for the ill-na...
    Disponible

    16,09 €


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