Jessica Sundstrom / Lynn Scheurell
Start-Up founders must juggle between raising capital, hiring the right team, finding your product fit, and trying to generate revenue. With all this, sometimes it can seem like shortcuts are needed. One of the biggest problems to plague Start-Up’s is going too fast, too hard, and being reckless with resources because they don’t know what they don’t know. However, skipping or delaying key fundamentals can be an expensive way to learn what you don’t know.Your success story begins with a powerful go-to-market (GTM) strategy. A botched go-to-market (GTM) strategy for a Start-Up can result in serious consequences, such as weakened brand recognition, slow adoption, and dwindling revenue streams.Start-Ups need to be systematically savvy to grow in the most capital-efficient way. Ultimately, you need a unified go-to-market (GTM) strategy to align your teams, so everyone is pulling toward the same vision.SavvyX helps new companies lay the foundation for growth by adding Savviness throughout Start-Up strategies, structures, processes, and pillars of culture for systematic and predictable growth. The SavvyX book helps you craft, align, and execute a tailored GTM plan that sets you on the path to success.The goal with this book is to help you bridge the experience gap, extend your runway, unite your sales, marketing, and product strategies to deliver growth, reach your targets, and give you the velocity you need to deliver. Ultimately, you will learn what’s needed to develop a unified Go-To-Market (GTM) strategy; then you can implement what you learn with the companion recipes and templates.Our name-SavvyX-literally contains the inspiration for our work. The word savvy can be an adjective, a noun, or a verb, all connoting a knowingness, an understanding, a perception, a comprehension, a know-how, or shrewdness in practical matters. The X stands for experience. And that is what we aim to deliver through our work-a savvy experience to help you be smarter in how you grow your Start-Up.Table of ContentsPart 1: WelcomePart 2: IntroductionPart 3: Unified StrategyRecipe 0: Know Your CapabilitiesRecipe 1: Know Your CompanyRecipe 2: Know Your CustomersRecipe 3: Know Your OfferingsRecipe 4: Know Your eXperienceRecipe 5: Know Your Marketing StrategyRecipe 6: Know Your Sales StrategyRecipe 7: Know Your Customer SuccessRecipe 8: Know Your Product StrategyRecipe 9: Know Your GrowthRecipe 10: Know Your Unified GTMRecipe 11: Know How To Manage TimePart 5: Future-proofingKnow Your Readiness ScorePart 6: It’s a Wrap
