Catálogo de libros: Negocios internacionales

5760 Catálogo de libros: Negocios internacionales

Economía, finanzas, empresa y gestión / Empresa y gestión / Negocios internacionales
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  • Cultural Intelligence for Marketers
    Anastasia Karklina Gabriel
    Brands not only reflect culture but actively shape societal norms and values. Move beyond performative inclusive marketing and drive the cultural conversation. A brand today can build a marketing strategy that not only effectively resonates with audiences but also meaningfully impacts society at large. Learn how to produce inclusive marketing using an approach grounded in criti...
    Disponible

    148,40 €

  • NATIVE EXPERIENCE MARKETING
    Mark Saba
    Ethnic marketing, foreign marketing, multicultural marketing: marketers have labelled audiences they consider outside the ’mainstream’ in various ways-and they all risk setting any marketing campaign up for failure even before it starts.In their place, Native Experience Marketing (NX) unveils the innovative NX framework, empowering professionals to develop culturally and lingui...
    Disponible

    13,30 €

  • The Economic and Social Impact of the COVID-19 Pandemic
    This volume examines the effects of the COVID-19 pandemic on the labor market and the business environment in the European Union (EU), with a specific focus on Romania, the least developed country in the EU. The book emphasizes the need to rethink recovery models and suggests a new normal based on the pillars of economic, climatic, and social resilience. Is proposed the redefin...
    Disponible

    208,86 €

  • Building Resilience in Global Business During Crisis
    A series of calamities have, in the recent years, had an impact on business performance. This book explores strategies and business responses in times of crisis. ...
    Disponible

    69,06 €

  • Building Resilience in Global Business During Crisis
    A series of calamities have, in the recent years, had an impact on business performance. This book explores strategies and business responses in times of crisis. ...
    Disponible

    240,84 €

  • Innovation, Entrepreneurship and the Informal Economy in Sub-Saharan Africa
    Set against the backdrop of a rising population in Africa and the lowering opportunities for white collar jobs, as well as the continent’s limited access to resources, this edited collection demystifies the interconnectedness between the factors and actors involved with innovation and entrepreneurship development in sub-Saharan Africa’s (SSA) informal economy for more effective...
    Disponible

    208,92 €

  • Capital Markets Union and Beyond
    Ester Faia / Franklin Allen / Michael Haliassos
    ...
    Disponible

    73,39 €

  • The Global Halal Industry
    Hussain Mohi-ud-Din Qadri
    This book provides a holistic overview of the relevant concepts but also covers Shariah, commercial, regulatory and technological aspects of the global Halal industry. It gives a comprehensive summary of the developments and growth across all sectors of the Halal industry, at the regional but also the global level. ...
    Disponible

    241,16 €

  • Managing Destinations
    Tourism and hospitality managers around the world study tourism destination development and management. Topics such as land-use planning and strategy, transportation, law, and residents’ attitudes to development, are important but have been under-studied until now.Managing Destinations: From Theories to Practices discusses both the theory and current issues of destination manag...
    Disponible

    202,00 €

  • Cultural Confluence in Organizational Change
    Alette Vonk / Vasco Freitas Silva
    This book examines the challenges of intercultural management in sub-Saharan Africa. It presents a case study of Vasco Silva, a Portuguese businessman who established a successful business in Luanda, Angola. After four years of growth, Silva encounters a culture shock due to a wild strike by his employees. He embarks on a deep cultural exploration using the Hofstede 6D model an...
    Disponible

    52,83 €

  • Globally-Minded Marketing
    Carlos J. Torelli / Maria A. Rodas
    This textbook shows students how to conduct strategic marketing with a global mindset, rather than just with an international focus. It illustrates how companies can take advantage of the opportunities and address the challenges associated with the increasing globalization of markets. Readers will learn about how culture shapes consumer needs and preferences, the impact of fore...
    Disponible

    74,56 €

  • Growth Marketing
    Gaurav Sanjiv Kalangan
    'I know what my startup’s goals are but I have no idea how to get there'In the field, the truth is most startups die from being unable to materialize their goals into actual results. Too much strategy and too little action. The fact is that goal seeking is an applied skill; it takes time, practice and mistakes to get really good at it and its nuances: 1. Whether a product al...
    Disponible

    18,40 €

  • Contemporary Entrepreneurship
    This book dives deep into everyday entrepreneurial stories with an engaging narrative, based on theory, while providing practical implications by highlighting diverse entrepreneurial examples in emerging themes. ...
    Disponible

    241,49 €

  • Towards Cleaner Entrepreneurship
    Ananya Rajagopal
    This book brings together research related to sustainability, green, and eco-entrepreneurship to explore what the author describes as cleaner entrepreneurship, which also links to social issues and public policy. Particularly in emerging markets, public policies have encouraged the co-creation of sustainable entrepreneurial activities.It begins by discussing sustainable entrepr...
    Disponible

    208,27 €

  • The Entrepreneurship SIG at the European Academy of Management
    This third volume of the book series The Entrepreneurship SIG at European Academy of Management brings together contributions on aspects characterizing the field of entrepreneurship, such as entrepreneurial behavior and mindsets and business models, but addressed in light of some of the dynamics of change that characterize the current context, such as digitalization. Moreover, ...
    Disponible

    74,01 €

  • The Entrepreneurship SIG at the European Academy of Management
    This third volume of the book series The Entrepreneurship SIG at European Academy of Management brings together contributions on aspects characterizing the field of entrepreneurship, such as entrepreneurial behavior and mindsets and business models, but addressed in light of some of the dynamics of change that characterize the current context, such as digitalization. Moreover, ...
    Disponible

    136,29 €

  • Digital Leadership
    Ahmad M. Salih
    The book emphasizes followership’s natural evolution in individual growth. It delves into the intricate interplay between leadership and followership within the globalized, digital context. ...
    Disponible

    241,29 €

  • World Economy and International Business
    Alexander Bulatov
    This textbook offers a comprehensive picture of the world economy, the global business environment, and international business. The book is divided into three parts, the first of which introduces readers to the essentials of the world economy, including its typology, key concepts and theories, the dynamics of the world economy, and key actors and institutions. It also addresses...
    Disponible

    125,83 €

  • Breaking out of the Expat Bubble
    Marian van Bakel
    Moving abroad means having to settle into a new host country. This book enables expats and those who support them to create intercultural connections and friendships both within and outside the workplace. ...
    Disponible

    59,69 €

  • Breaking out of the Expat Bubble
    Marian van Bakel
    Moving abroad means having to settle into a new host country. This book enables expats and those who support them to create intercultural connections and friendships both within and outside the workplace. ...
    Disponible

    240,94 €

  • Contemporary Employers’ Organizations
    This book argues that employers’ organizations are resilient organizations that adapt to changing circumstances by developing new practices. It also explores these variations and their impacts on employer organizations. ...
    Disponible

    73,03 €

  • A History of Business Cartels
    International cartels are powerful organizations that impact our everyday lives, although they are little known. This book presents fifteen historical case studies of international cartels which reveal that international cartels manipulated prices and shared markets over many decades, but that their real impact was far wider. ...
    Disponible

    72,80 €

  • Acquisitions and Corporate Strategy
    David R. King
    This book presents the latest state of knowledge on the topic of acquisitions and corporate strategy and illustrates promising areas for future research. It will be of interest to researchers, academics, and advanced students in the fields of strategic management, international business, and organizational studies. ...
    Disponible

    73,14 €

  • Cultural Spaces in International Business
    This book distinguishes itself from other books on Culture in International Business (CIB) studies in that  it focuses on the complexities of the applied side of culture, while simultaneously emphasizing the dynamicity and diversity of culture. ...
    Disponible

    73,76 €

  • Expatriates in Japanese Firms
    Chie Yorozu
    Focusing on the experiences of foreign employees working in Japanese firms, this book identifies the trends and realities facing both expatriates and firms in the current landscape of the Japanese labour market. ...
    Disponible

    73,79 €

  • Cross-Cultural Challenges of Managing ’One Belt One Road’ Projects
    Arshia Mukhtar / Ying Zhu / You-il Lee
    This book looks at issues when developing capabilities of cross-cultural management, adaptation and adjustment through cross-cultural understanding and network building from the CPEC case study. It will be a useful reference for people working in a globalised world where working with people from multiple cultural background is a norm. ...
    Disponible

    73,66 €

  • Science, Business and Universities
    The aim of this publication is to indicate how cooperation between universities and business can be implemented in an international dimension. ...
    Disponible

    73,20 €

  • Digital Transformation and Innovation in Tourism Events
    Azizul Hassan
    This book provides a comprehensive treatment of the nature of tourism, events and practices in the digital context. It will be a useful reference to those researching on tourism, culture, hospitality and marketing and as well as destination planners, regulators, certification bodies, local tourism board authorities and policy makers. ...
    Disponible

    73,21 €

  • Power in Business Relationships
    Dariusz Siemieniako / Hannu Makkonen / Maciej Mitręga
    Focusing on the issue of power as the main building block of relationships between business buyers and sellers, this book explains the complex nature of power with its multidimensional and multi-directional character. ...
    Disponible

    35,94 €

  • Social Media Marketing Essentials You Always Wanted To Know
    Kavita Kamath / Vibrant Publishers
    Learn your way through the intricacies of social media marketing and come out at the top by effectively marketing your brand offerings.Social Media Marketing Essentials You Always Wanted To Know walks you through the fundamentals of the dynamic world of social media marketing, helping you understand what social media marketing is and how to use it to reach the audience you want...
    Disponible

    37,19 €


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