Catálogo de libros: Negocios internacionales

5760 Catálogo de libros: Negocios internacionales

Economía, finanzas, empresa y gestión / Empresa y gestión / Negocios internacionales
Libros Eliminar filtro Inglés Eliminar filtro Economía, finanzas, empresa y gestión Eliminar filtro Empresa y gestión Eliminar filtro Negocios internacionales Eliminar filtro Quitar filtros
  • Employee Wellbeing in the Global South
    In an increasingly globalised world, an understanding of the diversity in the concept and practice of employee wellbeing, how it is presented, experienced, regulated and contested, is particularly vital. This contributed volume presents studies from African, Asian and South American countries to paint a picture of employee wellbeing in the Global South, including the commonalit...
    Disponible

    242,87 €

  • Cross-cultural Knowledge Management
    Jacky Hong / Jorge Muniz Jr.
    This book addresses the broader issue of cultural influences on knowledge management, with specific focus on indigenous cultural norms, including guanxi, face and jeitinho and the impacts they have on knowledge sharing. It will be useful to both management academics and business practitioners. ...
    Disponible

    73,72 €

  • Digital Entrepreneurship and the Global Economy
    J. Mark Munoz
    Digital Entrepreneurship and the Global Economy advances contemporary thinking on digital entrepreneurship and aims to become the ultimate reference guide on the subject. ...
    Disponible

    73,69 €

  • Business Groups and Strategic Coopetition
    Business Groups and Strategic Coopetition sheds lights on the poorly recognised problem of intra-organisational relationships within business groups by adopting the coopetition lens. ...
    Disponible

    73,65 €

  • Reconfiguration of Business Models and Ecosystems
    In this book, the resilience of business models and ecosystems is analysed aiming to investigate further the specifics of the relevant processes securing resilience and its outcomes. The resilience of business models and ecosystems is scrutinised as a credible way for enhancing the predispositions of firm’s survivability. ...
    Disponible

    72,80 €

  • Human Resources Management in Multinational Companies
    Marzena Stor
    This book provides a unique perspective of activities taken in the field of HRM in local subsidiaries of such enterprises and presents results of verifying many hypotheses for each of the six models for single HRM subfunctions and their four relationships with the results of company performance. ...
    Disponible

    72,80 €

  • Analysis of the internationalization process of Moroccan companies
    Fatima Zahra Bertat
    The internationalization of service companies, particularly in the insurance sector, has become essential for conquering new markets and optimizing production. Morocco has seen a growing trend towards investment in sub-Saharan African countries, becoming a strategic direction for Moroccan companies wishing to expand internationally. This paper aims to understand the internation...
    Disponible

    55,34 €

  • Reform, Transformation and Growth
    Jun Zhang / Qiuhai Wang
    This book aims to present the observation and Interpretation for China’s economic growth since Reform and Opening-up from a Chinese economist’s view. The book is divided into 5 sections, including the research of traditional socialist economic structure, China’s transformation from planned economy to market economy, reform of Chinese industrial economy, economic growth and poli...
    Disponible

    168,92 €

  • Problems and potential future benefits of the EU - Georgia free trade
    Giorgi Mamphoria
    This book delves into the evolving relationship between Georgia and the European Union, focusing on developments up to 2023. The grant of EU candidate status to Georgia in December 2023 was a key milestone. Yet, internal challenges, including a controversial foreign agent law, have cast uncertainty on its path to full membership.The Association Agreement with the EU is expected...
    Disponible

    55,46 €

  • Tested advertising methods
    John Caples
    A legend in advertising for more than 60 years, John Caples’s classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field. ...
    Disponible

    15,50 €

  • The Self-Deception Trap
    Carlos Lopes
    This book examines the economic relationship between Africa and Europe. It highlights the stigmatized narratives about Africa and analyses how they influence a range of key actors and processes. This is illustrated by the actions of European actors who reinforce negative narratives through replacing real economic transformation and development with charity, while African leader...
    Disponible

    70,86 €

  • MOVING MOUNTAINS
    BRIAN CHANG
    In Moving Mountains, Brian Chang relates his incredible journey out of an impoverished childhood during China’s Cultural Revolution and his years of hardship on a collective farm to the success and happiness he found in America. Told in a lively and original voice, Chang’s memoir reveals the history and politics of his era through the eyes of a deeply observant and determined y...
    Disponible

    24,37 €

  • Belt and Road Initiative in South America
    Lunting Wu
    This book is concerned with the varying responses of South American countries to the Belt and Road Initiative (BRI). Since Beijing launched the Belt and Road Initiative in 2013, 3/4 of countries in the world have engaged with China’s arrangement of promoting global physical and digital connectivity. This still leaves a quarter of them that have refused China’s offer so far or w...
    Disponible

    156,84 €

  • Nonprofit Social Enterprises
    Zamumtima Chijere
    The practice and the concept of social enterprise has been studied extensively across the globe; however, the flourishing of nonprofit social enterprises has received little attention over the years, especially in Africa. This book provides a framework to help indigenous nonprofit social enterprises flourish. A flourishing organization is one that can sustain organizational ope...
    Disponible

    206,98 €

  • The 22 Laws of Event Marketing
    Dondrae Mills
    Checkmate Your Competition!In the high-stakes world of event marketing, every move counts. Dondrae Mills, Denver’s renowned event maestro, shares his winning playbook in The 22 Laws of Event Marketing.Uncover the strategic secrets to create unforgettable experiences, from knowing your 'why' and understanding your audience to crafting irresistible value propositions and leveragi...
    Disponible

    35,70 €

  • Bank Competition and the Effects on Financial Stability
    Ella Mae Odtuhan Leonida / Jovi Clemente Dacanay / Michaela Nicole E. Meriño
    This book aims to form part of the growing literature on the banking system in developing countries in its aim to show the levels of stability in the banking sector of small economies. Any banking system is vulnerable to economic distress but one supported by universal and commercial banks that are efficient, stable, and which enjoy sufficient market power is most likely to wit...
    Disponible

    159,46 €

  • Central and Eastern European Economies and the War in Ukraine
    Laszlo Matyas
    This book takes stock of and analyses the direct and indirect effects of the war in Ukraine, the policy response to the shock across countries, as well as the potential medium-term economic and social implications and policy challenges. The last decade most Central and Eastern European (CEE) economies have been on a convergence path towards the EU average according to the main ...
    Disponible

    245,94 €

  • Emerging Multinationals from Asia and Europe
    Yumiko Nakahara
    This is the first book that provides a comprehensive inter-regional comparison of Asian and European multinationals from large (China and Russia) and medium-sized (Taiwan) emerging markets. Utilizing novel findings of the top-notch theoretical research on internationalization of emerging market multinational enterprises, the book shows selected empirical evidence that some emer...
    Disponible

    61,83 €

  • Business Resilience and Market Adaptability
    Ashraf Mishrif
    This book assesses the resilience of enterprises and their abilities to adapt to changing circumstances and new business environments in the time of crises. Entrepreneurs, small and medium enterprises, and large corporations proved to be capable of utilizing innovation and technology to survive the economic and financial consequences of the COVID-19 pandemic. Many enterprises h...
    Disponible

    220,76 €

  • AfCFTA
    OLUSEGUN OBASUN
    Africa’s food insecurity, despite vast arable land, is worsened by over-reliance on food imports. The book explores AfCFTA’s potential to boost intra-African trade, reduce poverty, and foster economic growth. It investigates why previous regional economic communities failed and identifies subtle barriers hindering AfCFTA implementation. The study highlights the need to address ...
    Disponible

    76,79 €

  • North-South cooperation and its impact on developing countries
    Jamal Eddine NAIMI
    North-South cooperation is seen more as development aid than as international cooperation between two partners in the true sense of the term, because the lack of equality of power between the two parties creates a kind of imbalance in the general characteristics of cooperation. Donors must try to make aid more effective by becoming more selective in their choice of beneficiarie...
    Disponible

    98,72 €

  • Sanctioning Russia’s Central Bank
    OLUSEGUN OBASUN
    The escalating use of sanctions as a geopolitical tool has dramatically reshaped the global economic landscape. The unprecedented freezing of Russia’s central bank assets by Western powers marks a watershed moment, signaling a new era of financial weaponization. This shift has triggered a cascade of consequences, including diversifying central bank reserves away from Western cu...
    Disponible

    54,06 €

  • CRM Approaches used by Multinational & Indian Pharmaceutical Companies
    Subhash Chandra Sharma / Yogesh Kumar Jain
    CRM is a business strategy directed to understand, anticipate and respond to the needs of an enterprise’s current and potential customers in order to grow the relationship value.’ CRM, as defined above by authoritative sources and CRM that is witnessed in the Pharma industry today are strikingly different in their objectives, techniques, methodology and end-results. Customer ce...
    Disponible

    116,51 €

  • Openness and Coordination
    Hyeong-ki Kwon
    This book documents various patterns of re-constructing national economies in corporate globalization. As international competition toughens, major national corporations have been forced to reorganize themselves beyond their national boundaries in order to survive. The problem is that a serious tension arises between these national corporations’ self-interests and the overall i...
    Disponible

    159,28 €

  • Entrepreneurial Motivations
    Marco Valeri
    Entrepreneurship depends on the decisions that people make about how to undertake that process; however, in recent years, entrepreneurship research has focused largely on the environmental characteristics influencing firm founding and the characteristics of entrepreneurial opportunities, ignoring the role of human agency. This book, therefore, focuses on how human motivations i...
    Disponible

    220,75 €

  • Chinese Firms in the Global Market
    Maria Altamira
    This book critically analyses how home institutional elements influence the design and development of Chinese firms’ capabilities at home, and questions if and how these capabilities are applicable in a different business environment. Reflecting on timely issues in today’s business environment, in which China faces several challenges in domestic and international markets, the a...
    Disponible

    206,17 €

  • Aid and Economic Development in the Central African Republic
    Romuald Bamoy
    The aim of this study is to assess the effect of official aid on economic development in CAR over the period 1990-2017. We began by highlighting the effect of official development assistance on economic growth in CAR using an ARDL model. We then determined the effect of official development assistance on inequality in CAR using a second-order Vector Autoregressive model. The re...
    Disponible

    85,70 €

  • The Future of Entrepreneurship in Southern Africa
    This edited collection examines the impact of new technologies and new managerial and policy perspectives on entrepreneurial development in Southern Africa, paying particular attention to small and medium sized enterprises, which contribute significantly to GDP and employment, but often find it difficult to survive beyond the first five years.Chapters are divided in two parts, ...
    Disponible

    193,78 €

  • Arab-Islamic institutional dynamics
    Mohamed Lamine KABA
    A perfect conciliator of two complementary worlds (academic & professional), this internship was initiated as part of the validation of the achievements of the Master II program in Governance and Regional Integration at the Institute of Governance, Human and Social Sciences of the Pan-African University in Yaoundé II. It enabled us to acquire the knowledge and know-how necessar...
    Disponible

    98,54 €

  • Is China’s Currency Increasingly Important?
    Xin Cheng / Yinggang Zhou
    China’s economic achievements laid solid foundations for RMB’s international standing. By the end of 2022, China accounted for 18.6% of the global economy and 14.4% of world exports.However, there is a huge gap between the yuan’s growing prominence and its global use. RMB remains underutilized compared to the U.S. dollar. This book attempts to fill this gap from the view of the...
    Disponible

    157,93 €


01 02 03 04 05 06 07 08 09 10 Última