Catálogo de libros: Negocios internacionales

1944 Catálogo de libros: Negocios internacionales

Economía, finanzas, empresa y gestión / Empresa y gestión / Negocios internacionales
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  • The Story Cycle
    Robert Carnes
    Storytelling is more than a business buzzword. You know a good story when you hear one, but how do you use them to grow your business and accomplish your mission?Good organizational stories connect your audience, build trust, and set you apart from the crowd. The Story Cycle introduces a revolutionary (pun intended) process for how to practically achieve that.Learn how to:• Lis...
    Disponible

    27,78 €

  • The Story Cycle
    Robert Carnes
    Storytelling is more than a business buzzword. You know a good story when you hear one, but how do you use them to grow your business and accomplish your mission?Good organizational stories connect your audience, build trust, and set you apart from the crowd. The Story Cycle introduces a revolutionary (pun intended) process for how to practically achieve that.Learn how to:• Lis...
    Disponible

    21,29 €

  • Handbook of Research on Sustainable Tourism and Hotel Operations in Global Hypercompetition
    To compete effectively today and remain sustainable over the long term, business organizations must create flexible means of generating competitive advantage given the hypercompetitive nature of the global marketplace in all industries including tourism. The COVID-19 pandemic has exacerbated the situation, thus requiring the tourism industry to reassess itself and realign opera...
    Disponible

    413,91 €

  • United Nations, COVID-19 and Financialization of Housing
    Albert Mcbell Ninepence
    You may have already felt the copious tumultuous changes that are going round the world. In absolutely every country in the world something is growing, something is changing. The process is more or less radical depending on the countries but you witness it nonetheless. In Ukraine, in the USA, in Taiwan, in Europe, in Africa, at different scales, at different levels, climaticall...
    Disponible

    56,40 €

  • Managing Development Disruption Risks
    Uwem Essia
    Disruptions offer opportunities and risks. GRC and ESG come in handy as modern tools to help identify and harness opportunities and manage risks optimally. To sustain success, risks have to be preempted, prevented, and transformed into profitability and growth niches. To do so effectively and efficiently, some fast-moving countries adopt ’melting pot’ mechanisms built upon civi...
    Disponible

    119,15 €

  • Who Lead the Development of Gaming Industry in the Post-Covid-19 era?
    Ping Chen
    This study examines the development, regulations, and strengths of the U.S. gaming industry and its role in the legalization of gambling worldwide and compares it with Macau’s ability to withstand the pressures and cope with crises during the Covid-19 pandemic, predicts who will lead the development of global gaming enterprises in the post-Covid-19 era, and examines whether U.S...
    Disponible

    56,47 €

  • The International Air Cargo Industry
    The International Air Cargo Industry: A Modal Analysis provides an objective 'snapshot' of this fascinating industry from the perspective of those who conduct academic research into its expansion and consolidation covering three broad economic areas: costs, demand, and development. ...
    Disponible

    200,49 €

  • Measurement in Marketing
    Measurement in Marketing is built to provide a state-of-the-art discussion of current topics in measurement and deepen readers’ appreciation of the fundamental role of measurement in empirical research in marketing. ...
    Disponible

    167,72 €

  • Regional Integration in Latin America
    Jesús Cruz Alvarez / Monica Blanco-Jiménez
    This book, focused on the analysis of regional integration and dynamism in Latin American countries, takes a multidisciplinary approach to international business. It uses case studies of major industries to explore the impact of the Pacific Alliance. ...
    Disponible

    39,19 €

  • International Business Blunders
    Densil A. Williams
    This book will provide empirical evidence of blunders committed by firms from small developing countries that operate in developed country markets. It will identify lessons that managers who are looking to do business in international markets can learn in order to lessen the mistakes in markets that are psychically distant. ...
    Disponible

    39,41 €

  • Snake Oil
    Dan Russell
    Snake Oil is a breath of fresh air for business owners and entrepreneurs who seek to navigate the murky waters of digital marketing, squeeze more profit from their sales funnels, focus on projects that are verifiably important, and build a highly-scalable marketing operating system inside their business. ...
    Disponible

    15,03 €

  • Managing Inflation and Supply Chain Disruptions in the Global Economy
    Ulas Akkucuk
    As the COVID-19 pandemic comes to a close, inflation has revealed itself to be a major problem for all countries of the developed world. The problem has been exacerbated in developing nations, which had problems even before the pandemic. Energy prices have increased, and with the increase in transportation costs, it has been more difficult for many retailers to stock shelves as...
    Disponible

    248,98 €

  • Language Management
    Natalie Victoria Wilmot
    This book draws on case studies of language management within British organisations to examine the decisions they make about language diversity in their professional communications in order to be successful in a multilingual world. ...
    Disponible

    169,95 €

  • Informal Networks in International Business
    Sven Horak
    Informal Networks in International Business sheds light into the complex nature of informal networks and the respective context in which they operate as well as exploring the challenges and opportunities they produce for a modern international business. ...
    Disponible

    142,70 €

  • La Finance Islamique et la Crise Mondiale
    Hussein Elasrag
    Alors que certains ont proposé que le financement islamique sert de véhicule pour récupérer de la crise financière internationale et l’industrie bancaire islamique peut être en mesure de renforcer sa position sur le marché international, les investisseurs et les entreprises cherchent de nouvelles sources de financement. D’autres économistes ont soutenu que la finance islamique,...
    Disponible

    28,33 €

  • Handbook of Research on Global Perspectives on International Advertising
    Ipek Krom
    International advertising is an important discipline in social sciences studies and though many books and articles have been published surrounding international advertising, only a few of them contain information about the advertising industry related to specific international countries and regions. Additional consideration on how advertising is utilized across the world is vit...
    Disponible

    412,96 €

  • Opportunities and Challenges for Multinational Enterprises and Foreign Direct Investment in the Belt and Road Initiative
    The Belt and Road Initiative (BRI) is establishing significant connectivity networks, including a complex network of aviation e-services and trade network systems. It has promoted economic and financial development in regions covered by the BRI in terms of infrastructure construction and interconnection and attracted large foreign direct investment flows. At the bottom of the e...
    Disponible

    327,78 €

  • Opportunities and Challenges for Multinational Enterprises and Foreign Direct Investment in the Belt and Road Initiative
    The Belt and Road Initiative (BRI) is establishing significant connectivity networks, including a complex network of aviation e-services and trade network systems. It has promoted economic and financial development in regions covered by the BRI in terms of infrastructure construction and interconnection and attracted large foreign direct investment flows. At the bottom of the e...
    Disponible

    248,86 €

  • Virtual Technologies and E-Collaboration for the Future of Global Business
    Effective collaboration technologies and tools are critical to the development of contemporary business landscapes, especially as more businesses offer fully remote or hybrid work options. Effective communication is key to increasing work productivity and absolutely essential for project managers and teams working to achieve their end goals. Individuals and businesses can benef...
    Disponible

    248,67 €

  • Virtual Technologies and E-Collaboration for the Future of Global Business
    Effective collaboration technologies and tools are critical to the development of contemporary business landscapes, especially as more businesses offer fully remote or hybrid work options. Effective communication is key to increasing work productivity and absolutely essential for project managers and teams working to achieve their end goals. Individuals and businesses can benef...
    Disponible

    327,59 €

  • The Principles of Inbound Marketing
    Fabian Vartez
    How many times have you shown interest in a product or service only to be hounded by every online platform you enter? I’m sure many. This doesn’t just happen to you, and it happens to all of us. The first moment you show interest in some type of information, you enter an Inbound Marketing cycle. The world has evolved. You have surely noticed that the traditional purchase forms ...
    Disponible

    17,40 €

  • FasTrack Export Step-by-Step Process
    Sandra L Renner / W Gary Winget
    The FasTrack Export Step-by-Step Process was developed to assist companies make more money by making exporting and global expansion easier. The process will help a company not only survive but also thrive in the global market while avoiding the pain and risks frequently associated with global markets.The audience for this book is influential business leaders and marketing exec...
    Disponible

    76,93 €

  • Handbook of Research on Global Networking Post COVID-19
    Ana Pego
    Management methodology and its applicability in society has changed drastically during the COVID-19 pandemic. Organizations have had to adopt new forms of resilience based on the needs of a different consumer. The COVID-19 market is a challenge for both producers and consumers as it meets new needs and a new capacity of merchandising. The Handbook of Research on Global Networki...
    Disponible

    409,39 €

  • MANAGING CUSTOMER VALUE (2ND ED)
    Dilip Soman / DILIP SOMAN & SARA N-MARANDI / Sara N-Marandi
    How do you take an individual who has never done business with your organization and gradually transform them into the best possible customer? How do you decide how much to spend on various marketing actions? How do you think about the pricing decision with a view to optimizing the value of your customers as assets? Where do you start, what tools do you use, and what heuristics...
    Disponible

    80,36 €

  • Limits and Beyond
    In 1972, a book changed the world.The Club of Rome commissioned a report that shifted how we see what humans are doing to the planet. Looking back five decades later, what happened next, what did we do and not do, what did we learn, and what happens now?In The Limits to Growth, a team from MIT studied the way humans were using the resources of the earth. Using sophisticated com...
    Disponible

    12,33 €

  • INNOVATION IN CHINA
    HUGH THOMAS
    Innovation has shaped society since civilization began. Imperial China was the most innovative society on earth, but it failed to join the 19th century industrial revolution. In the 20th century, the Communist Party of China addressed that failure. Today China boasts an internationally compliant, rapidly developing IP system. State planning continues to be critical as the case ...
    Disponible

    178,52 €

  • Current Problems of the World Economy and International Trade
    Current Problems of the World Economy and International Trade reveals the determinants of competitiveness and drivers of economic growth of individual countries provides useful applied advice on post-crisis recovery and the development of the world economy and international trade in the post-pandemic period. ...
    Disponible

    178,58 €

  • Intercultural Management
    Dirk Holtbrugge
    This textbook explores the reasons for intercultural differences and their effects on the behavior of individuals and organizations within the context of management. ...
    Disponible

    85,36 €

  • Intercultural Management
    Dirk Holtbrugge
    This textbook explores the reasons for intercultural differences and their effects on the behavior of individuals and organizations within the context of management. ...
    Disponible

    239,75 €

  • Micropolitics in the Multinational Corporation
    ...
    Disponible

    39,06 €


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