Catálogo de libros: Negocios internacionales

1944 Catálogo de libros: Negocios internacionales

Economía, finanzas, empresa y gestión / Empresa y gestión / Negocios internacionales
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  • The Lonely Quest of Unilever’s CEO Paul Polman
    Jeroen Smit / Jenny Watson
    The Great Battle or The Lonely Quest of Unilever’s CEO Paul Polman describes the origins of Unilever and the role former CEO Paul Polman (2009-2019) played in Unilever’s quest for acting responsibly in a world that is being threatened by climate change, lack of biodiversity, pollution and growing tensions between rich and poor. In The Lonely Quest of Unilever’s CEO Paul Polman ...
    Disponible

    32,76 €

  • International Marketing
    Christopher L. Myers
    International Marketing: Winning in the New Global Economy introduces students to scholarship and insight that are critical for the success of modern international marketers and business professionals.The opening chapter examines the current state of the global economy taking into account the political, societal, and economic changes that have impacted individuals, businesses, ...
    Disponible

    95,14 €

  • Chancing Your Arm
    David García González / Martin Norbury
    WHAT DOES IT TAKE TO BECOME A SUCCESSFUL BUSINESS OWNER IN A FOREIGN COUNTRY?Chancing Your Arm is one man’s entertaining and unflinchingly honest story of business and personal success against all odds. David García González’ inspirational account of his odyssey from ordinary person to high achiever and CEO of a hugely successful business is packed with life and business insigh...
    Disponible

    32,40 €

  • Chancing Your Arm
    David García González
    WHAT DOES IT TAKE TO BECOME A SUCCESSFUL BUSINESS OWNER IN A FOREIGN COUNTRY?Chancing Your Arm is one man’s entertaining and unflinchingly honest story of business and personal success against all odds. David García González’ inspirational account of his odyssey from ordinary person to high achiever and CEO of a hugely successful business is packed with life and business insigh...
    Disponible

    24,45 €

  • LCC BEGINNER’S GUIDE
    Lilia Cooper
    **Title: LCC Beginner’s Guide***Unlock the Secrets of Effortless Language Learning and Embark on a Journey of Linguistic Success!*Are you eager to explore the world through the lens of language? Welcome to the transformative world of the 'LCC Beginner’s Guide,' where language learning becomes an enjoyable and empowering experience for learners of all ages and backgrounds.**Syno...
    Disponible

    96,26 €

  • CUSTOMS LAW AND INTERNATIONAL TRADE MANAGEMENT
    Carlos Ernesto Flores Tapia / Daniel Nicolás Flores Cevallos / Karla Lissette Flores Cevallos
    The processes of trade liberalization, free trade, regionalization and globalization of the economy, among others, constitute new scenarios in which and in the face of which productive capacity, transformation, value-added, marketing and negotiation skills in international markets -in a word, competitiveness- will define the present and future quality of life of countries and t...
    Disponible

    116,93 €

  • Global Developments in Nation Branding and Promotion
    By taking corporate marketing concepts and applying them to countries, nation branding is a way for these regions to enhance their reputations and project a desired image for international recognition. New modes of publicity and marketing geared towards geographic location fall into this category, leading nation branding to have vast benefits for the economies and societies of ...
    Disponible

    235,81 €

  • Global Developments in Nation Branding and Promotion
    By taking corporate marketing concepts and applying them to countries, nation branding is a way for these regions to enhance their reputations and project a desired image for international recognition. New modes of publicity and marketing geared towards geographic location fall into this category, leading nation branding to have vast benefits for the economies and societies of ...
    Disponible

    314,72 €

  • Strategic Management and International Business Policies for Maintaining Competitive Advantage
    Ailson J. De Moraes
    The discontinuation and turbulent nature of business environments make it crucial for organizations to adopt strategic management practices and develop key business policies to be alert to environmental changes. Organizational competitiveness has become the center of strategic management literature as an explanation for organizational success. However, in the past two decades, ...
    Disponible

    386,71 €

  • Strategic Management and International Business Policies for Maintaining Competitive Advantage
    Ailson J. De Moraes
    The discontinuation and turbulent nature of business environments make it crucial for organizations to adopt strategic management practices and develop key business policies to be alert to environmental changes. Organizational competitiveness has become the center of strategic management literature as an explanation for organizational success. However, in the past two decades, ...
    Disponible

    294,74 €

  • China and the US
    Caio Lasagno
    The aim of this work is to trace the growth and decline of US hegemony in the world from World War II onwards. At the same time, using practically the same time frame, a quick overview of the Chinese economy of Mao-Tsé Tung is drawn with emphasis on the reforms of Deng-Xiao Ping. After these historical reviews, a statistical analysis of Sino-American foreign trade is made to su...
    Disponible

    57,52 €

  • Two Faces of Digital Transformation
    Focusing on so-far unresolved questions about this new horizon of modernity, Two Faces of Digital Transformation provides insights into technological advancements with business administrative applications and examines forthcoming implementation strategies from a range of perspectives. ...
    Disponible

    149,84 €

  • The Effect of Tax Burden on Economic Growth
    Milton H. de Carvalho Filho
    The literature emphasises the institutional characteristics of each nation as the main explanatory factor of economic growth. There is also evidence that taxation and the efficient application of public resources positively affect the quality of life of citizens. The objective of this paper is to verify the impact of taxes on short-term economic growth and the effects of their ...
    Disponible

    56,21 €

  • The use of business intelligence by credit insurance companies
    Nicodème Ngono Ntsengue
    Economic intelligence is a global approach to collecting, analysing and disseminating information on economic agents, i.e. producers and consumers, in the context of micro-economics; but also the analysis of macro-economic and sectoral data involving governments and other economic organisations as well as broad sectors of activity. It is more a question of the actions carried o...
    Disponible

    123,54 €

  • Impact of trade liberalization on Mali’s economy
    Mouhamed B. Diarra
    In the early 1980s, under pressure from the Bretton Woods institutions, Mali, like other developing countries, embarked on a process aimed at eventually liberalizing its economy, both internally and externally. This process was part of the Structural Adjustment Programs (SAPs) drawn up and implemented by the aforementioned institutions. By attributing, on the basis of speculati...
    Disponible

    55,04 €

  • Creating the Organization of the Future
    Bernard Jaworski / Virginia Cheung
    Eastern philosophy and Western management ideals offer powerful wisdom on how to build and grow businesses.This can have lasting impact on employees, customers, financial performance, and society.This book enables leaders and decision-makers to successfully navigate their organizations through the stormy seas of the present,into the future. ...
    Disponible

    44,91 €

  • Cricut Maker 3 for Beginners 2O22
    Hill Torres
    Introducing 'Cricut Maker 3 for Beginners 2022: Unleash Your Creativity with Cutting-Edge Crafting!'Are you ready to dive into the exciting world of Cricut crafting? Look no further! 'Cricut Maker 3 for Beginners 2022' is your go-to guide for mastering the innovative Cricut Maker 3 machine and unleashing your creativity through a wide range of cutting-edge crafting projects.In ...
    Disponible

    65,55 €

  • Affiliate Marketing Mastery
    Charmaine Kindle
    Introducing 'Affiliate Marketing Mastery: Unleash Your Online Income Potential,' the ultimate guide that will transform your online business and unlock the power of passive income generation. Whether you’re a digital entrepreneur, a content creator, or an aspiring affiliate marketer, this book is your key to mastering the art of affiliate marketing and skyrocketing your earning...
    Disponible

    95,68 €

  • Transform To thrive
    Jheeva Subramanian
    Unlock the secrets of business transformation and unleash your company’s potential. Stay ahead in today’s fast-paced and ever-changing business world with practical advice and valuable insights. From the importance of transformation and experimentation to harnessing the power of technology and the Platform business model, this book is your roadmap to success. Discover how peopl...
    Disponible

    49,21 €

  • Strategies and Applications of Islamic Entrepreneurship
    As many countries are now looking for alternative ways of doing business with a focus on preserving ethics, morals, and values, it is important to understand and consider Islamic business. Islamic business, management, and entrepreneurship are topics that are discussed by many scholars; however, researchers in some countries have yet to comprehensively understand and implement ...
    Disponible

    248,82 €

  • Strategies and Applications of Islamic Entrepreneurship
    As many countries are now looking for alternative ways of doing business with a focus on preserving ethics, morals, and values, it is important to understand and consider Islamic business. Islamic business, management, and entrepreneurship are topics that are discussed by many scholars; however, researchers in some countries have yet to comprehensively understand and implement ...
    Disponible

    327,74 €

  • Poverty and Prosperity
    Honggen Xiao / Xinru Liu
    Poverty and Prosperity focuses on tourism and rural community development in the light of Confucianism and Taoism. Drawing from ethnographic field research in Southern China, the authors present an evolutionary as well as a horizontal view of tourism and rural community development through an illustrative case. ...
    Disponible

    191,20 €

  • The Basel Accord and bank capital adequacy
    Louis da Cruz Evora
    The 1988 Basel Accord was established under the aegis of the Bank for International Settlements (BIS) to regulate, via the monetary authorities or central banks, the constitution of capital and to avoid distortions of a competitive nature for banks operating on an international scale. The regulations adopted at the time mainly concerned G-10 banks, but its scope was soon extend...
    Disponible

    123,67 €

  • Introduction to International Economics
    Hassane Zouiri
    Today, the international dimension of economic activity is a fact of life. International economics' as a discipline has thus become essential to understanding the globalization of trade and the interdependent relationships between different countries. The aim of this textbook is to present the theory of international trade (Part I), international trade policies (Part II) and in...
    Disponible

    123,28 €

  • Production and sales abroad
    Pallu Pandini / Sérgio Murilo Petri
    The increase in trade relations between countries in recent decades through access to new consumer markets, trading partners, sources of financing, investment options and more viable areas for the installation of industrial parks, for example, has allowed companies to spread their operations globally. Accounting, as a provider of relevant information, needs to be able to meet t...
    Disponible

    56,34 €

  • THE INTERNATIONAL ECONOMIC ENVIRONMENT
    Cheikh Ahmed Tidiane DIENG
    This book deals with the international economic environment, highlighting the various factors that have fostered economic globalization, its aspects, its effects on national economies and the economic environment in general, as well as the challenges it faces.The book also looks at international economic relations between major powers such as the United States and China, the Eu...
    Disponible

    111,74 €

  • Introduction to public policy evaluation
    Albert Bialufu Ngandu
    The book that we have the honour of submitting to the kind attention of our readers has the following main objectives: - to make our contribution to the scientific debate on the understanding of issues relating to the concepts and evaluation of public policies; - to provide the general public with a tool for explaining and popularising the basic concepts relating to public poli...
    Disponible

    54,90 €

  • FINDING WISDOM IN BRAND TRAGEDIES
    ROBERT J THOMAS
    Brands and branding have deep historical roots. Almost anything or anyone can be branded with a name or mark for commercial or other purposes. The act of branding initiates activities in a brand ecosystem among people and organizations who have a vested interest in the brand’s value. Unfortunately, a brand may experience a tragedy that can put its value and equity at risk. Pund...
    Disponible

    50,21 €

  • FINDING WISDOM IN BRAND TRAGEDIES
    ROBERT J THOMAS
    Brands and branding have deep historical roots. Almost anything or anyone can be branded with a name or mark for commercial or other purposes. The act of branding initiates activities in a brand ecosystem among people and organizations who have a vested interest in the brand’s value. Unfortunately, a brand may experience a tragedy that can put its value and equity at risk. Pund...
    Disponible

    75,11 €

  • Impact of COVID-19 on the environment
    Dieudonné KEBA
    he COVID-19 pandemic that broke out at the start of 2020 and struck the entire planet with lightning speed is, paradoxically, a fantastic revelation of the state of this very planet. It reveals, among other things, the profound inequalities that mark our societies: inequalities between countries and regions, between social classes, between generations or in terms of vulnerabili...
    Disponible

    60,13 €


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