Catálogo de libros: Negocios internacionales

5775 Catálogo de libros: Negocios internacionales

Economía, finanzas, empresa y gestión / Empresa y gestión / Negocios internacionales
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  • Smart Strategies and Societal Solutions for Sustainable International Business
    Abdelkader Mohamed Sghaier Derbali
    The United Nations’ 17 Sustainable Development Goals (SDGs) were set with a target date of 2030, and they represent our collective endeavors for a more sustainable future. However, seven years since their introduction, international business scholars have yet to fully comprehend their potential to lead these goals. This critical gap raises a pressing question: why has the acade...
    Disponible

    360,10 €

  • Smart Strategies and Societal Solutions for Sustainable International Business
    Abdelkader Mohamed Sghaier Derbali
    The United Nations’ 17 Sustainable Development Goals (SDGs) were set with a target date of 2030, and they represent our collective endeavors for a more sustainable future. However, seven years since their introduction, international business scholars have yet to fully comprehend their potential to lead these goals. This critical gap raises a pressing question: why has the acade...
    Disponible

    274,64 €

  • ZERO TO LAUNCH PODCAST ACCELERATOR
    Michael Neeley
    How to launch and host your own podcast.'If you are looking for a comprehensive and thorough plan on how to successfully launch a podcast, look no further. Michael is an expert in helping people set up, launch and monetize a podcast. As an industry leader, Michael presents with integrity, shares up to date information and is dedicated to your success. The nuggets of wisdom in t...
    Disponible

    15,68 €

  • ZERO TO LAUNCH PODCAST ACCELERATOR
    Michael Neeley
    How to launch and host your own podcast.'If you are looking for a comprehensive and thorough plan on how to successfully launch a podcast, look no further. Michael is an expert in helping people set up, launch and monetize a podcast. As an industry leader, Michael presents with integrity, shares up to date information and is dedicated to your success. The nuggets of wisdom in t...
    Disponible

    15,20 €

  • The Future of Multilateralism and Globalization in the Age of the U.S.-China Rivalry
    This book investigates how a new modus vivendi between China and the United States in a post-globalized world requires more economic independence because of the distrust between G20 economies but heightened international cooperation, in order to avert a shift to nationalism and protectionism and to fight financial and climate crises. ...
    Disponible

    240,80 €

  • Intercultural Communication for the Global Business Professional
    This text integrates business and communication concepts to immerse students in the global communication experiences of business professionals. ...
    Disponible

    241,26 €

  • Intercultural Communication for the Global Business Professional
    This text integrates business and communication concepts to immerse students in the global communication experiences of business professionals. ...
    Disponible

    66,76 €

  • The New Era of Global Services
    Javier Peña Capobianco
    The New Era of Global Services is the result of interviews with more than seventy international leaders. The results show that in the coming years, Global Services will tend to grow in business-to-business (B2B), business-to-consumer (B2C), peer-to-peer (P2P), an in particular peer-to-business (P2B) relationships. ...
    Disponible

    73,57 €

  • Commodity Trading
    Alex Thompson
    Embark on an enlightening journey through the world of commodity trading in "Commodity Trading: Navigating Markets, Sustainability, and Innovation." This book is your gateway to understanding the intricacies that drive global markets, blending traditional practices with the transformative forces of sustainability and innovation.Dive into the captivating realm of commodities, sp...
    Disponible

    136,57 €

  • Managing Cultural Differences
    Anthony Chan / Neil Remington Abramson / Robert T. Moran
    This new edition of the bestselling textbook, Managing Cultural Differences, guides students and practitioners to an understanding of how to do business internationally, providing practical advice on how competitive advantage can be gained through effective cross-cultural management. ...
    Disponible

    474,00 €

  • Perspectives in Marketing, Innovation and Strategy
    This book provides guidelines for pragmatic integration of new marketing tools and business strategies for managers, researchers and students to implement innovative strategies in various industries. ...
    Disponible

    240,77 €

  • Routledge Handbook of Chinese Business and Management
    This Handbook, representing the collaboration of 36 scholars, provides a multi-faceted exploration of Chinese business and management. ...
    Disponible

    375,45 €

  • Content Marketing Strategy
    Robert Rose
    Do you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can. An organization’s content communicates everything to consumers. Content marketing is one of the most important pieces of the marketing plan, but many businesses do not take approach it strategically. As Chief Strategy Advisor for the Content Marketing ...
    Disponible

    40,04 €

  • Content Marketing Strategy
    Robert Rose
    Do you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can. An organization’s content communicates everything to consumers. Content marketing is one of the most important pieces of the marketing plan, but many businesses do not take approach it strategically. As Chief Strategy Advisor for the Content Marketing ...
    Disponible

    149,36 €

  • Non-Visitor Research
    Martin Tröndle
    Although many studies are available on visitors to cultural institutions, the infrequent or non-visitors are largely unexplored. However, they make up the majority of the population. Their motivation for not visiting is therefore the focus of this volume. This volume provides an in-depth overview of the international state of nonvisitor research. Building on this, extensive qua...
    Disponible

    135,71 €

  • Competitive Advantage, Strategy and Innovation in Africa
    This edited collection discusses various methods by which a firm can create a competitive advantage in a dynamic situation. ...
    Disponible

    241,20 €

  • Economic and Financial Integration in South Asia
    Piyush Pandey / Sanjay Sehgal / Wasim Ahmad
    This book analyses the current state and potential of economic and financial integration in South Asia which has emerged as one of the most dynamic regions of the world. It looks at how regional convergences and cooperation would reinforce ties amongst the diverse economies of South Asia in the changing global economic landscape. ...
    Disponible

    73,41 €

  • Entrepreneurship and Culture
    Alf H. Walle
    The classic and dominant paradigm of entrepreneurship emphasizes the relatively universal and homogeneous responses of a small, but influential, minority as they make unique and breakthrough contributions. ...
    Disponible

    73,35 €

  • Business Models and Firm Internationalisation
    Internationalisation has been a binding request for firms dealing with the challenges of the present-day realities. Extant international business publications have recently begun to point out the relationship between the notions of ’business model’ and ’internationalisation’, yet the filed needs considerably more attention. ...
    Disponible

    73,38 €

  • Japanese Business Operations in an Uncertain World
    This book looks at Japanese companies in manufacturing and services sectors and how they are emerging from the prolonged uncertainty of the pandemic. Aimed at academics, researchers, and practitioners, this book provides valuable insights into how Japanese organizations are adapting to the pandemic and advancements in digital technologies. ...
    Disponible

    73,39 €

  • International HRM and Development in Emerging Market Multinationals
    Emerging multinational enterprises (or EMNEs) have made a huge impact on the international business stage by internationalising at a rapid rate. And they have performed remarkably well in both developing and developed countries. Accordingly, there is a growing strand of literature on how EMNEs manage their international human resource (IHRM) practices in different international...
    Disponible

    88,98 €

  • South African Business in China
    Kelly Meng
    Sino-African relations have evoked a great deal of geo-strategic interest in recent years. Most attention has focused on China’s assistance to and growing involvement in the economic development of several African nations. Far less emphasis has been placed on Africans in China, and on African actors’ involvement in the Chinese economy, despite the importance of both to genuinel...
    Disponible

    35,89 €

  • Corporate Governance Models
    Marco Mastrodascio
    This book analyses the potential existence of the most appropriate corporate governance model based on comparative international analysis of cultural, social and economic factors influencing the organization’s choice regarding the corporate governance model to be adopted. ...
    Disponible

    35,89 €

  • After Autonomy
    Daniel F. Vukovich
    This book offers a sharp, critical analysis of the rise and fall of the 2019 anti-extradition bill movement in Hong Kong, including prior events like Occupy Central and the Mongkok Fishball Revolution,  as well as their aftermaths in light of the re-assertion of mainland sovereignty over the SAR. Reading the conflict against the grain of those who would romanticize it or simply...
    Disponible

    134,50 €

  • Business Development and Economic Governance in Southeastern Europe
    This book addresses contemporary and modern topics around business growth and economic development in Southeastern Europe. It covers a wide range of business issues focusing on the adoption of new technologies, finance of SMEs, place marketing, value co-creation, contribution to economic growth, and internationalization. Moverover, it sheds new light on the micro- and macroecon...
    Disponible

    272,18 €

  • Managerial Relationships and SMEs Internationalization
    Andreea Mitan / Elena-Mădălina Vătămănescu
    Adopting a relationship-centric perspective, the book proposes a deeper analysis of the role of managerial relationship building and development and SMEs internationalization. ...
    Disponible

    241,24 €

  • Global Business Analysis
    Colin Turner
    One of the core functions of any successful business is the ability to manage and adapt to risk. In a global environment characterised by complexity, it is vital to be able to understand where risk lies and how it impacts upon business.This textbook presents a series of meta-level trends, including as geo-political risks, climate change, and technology, and explores how they ar...
    Disponible

    81,07 €

  • Advertising Account Planning
    Donald Jugenheimer / Larry Kelley / Sarah Turnbull
    This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework. ...
    Disponible

    308,44 €

  • Advertising Account Planning
    Donald Jugenheimer / Larry Kelley / Sarah Turnbull
    This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework. With a world-renowned textbook author team, this 4th edition has been fully updated to include:Fresh professional examples and mini-case studies within each chapter with a more global outlook than previous editions, bringing...
    Disponible

    92,02 €

  • The Art of Leadership through Public Relations
    Patrik Schober
    The book highlights the challenges that leaders in the field of public relations will face in the future and how to communicate effectively to achieve leadership success. ...
    Disponible

    37,88 €


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