Catálogo de libros: Negocios internacionales

1944 Catálogo de libros: Negocios internacionales

Economía, finanzas, empresa y gestión / Empresa y gestión / Negocios internacionales
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  • Strategies for International Financial Management
    D. Melbha / DMelbha
    International finance is an important part of financial economics. It mainly discusses the issues related with monetary interactions of at least two or more countries. International finance is concerned with subjects such as exchange rates of currencies, monetary systems of the world, foreign direct investment (FDI), and other important issues associated with international fina...
    Disponible

    83,20 €

  • Emerging Business and Trade Opportunities Between Oceania and Asia
    Asia and Oceania are close geographically, have complementary trade and investment opportunities, and have developed strong business relationships during recent decades. The rapid growth of Asia has provided huge two-way opportunities in trade and investment for businesses in these areas. In the coming decades, continued strong growth in East Asia is likely to be accompanied by...
    Disponible

    282,07 €

  • Handbook of Research on Applied AI for International Business and Marketing Applications
    Artificial intelligence (AI) describes machines/computers that mimic cognitive functions that humans associate with other human minds, such as learning and problem solving. As businesses have evolved to include more automation of processes, it has become more vital to understand AI and its various applications. Additionally, it is important for workers in the marketing industry...
    Disponible

    427,08 €

  • North-South Economic Diplomacy
    Abdeslam Badre
    In the realm of today’s infinite cross-continental trade transactions, along with the emergence of supranationalism, regionalism and intergovernmentalism as new structures of decision-making in Europe, institutional negotiations for economic diplomacy has become a major determinant in the landscape of international relations between the European Union (EU) and its Southern Medi...
    Disponible

    83,23 €

  • Global Challenges and Strategic Disruptors in Asian Businesses and Economies
    Strategic disruptors in companies and economies, including blockchain technology, big data, and artificial intelligence, can contribute to the creation of new business opportunities, jobs, and growth. Research is needed on the impacts of these disruptors in Asia, as well as analyses on new business ecosystems and policy implications. Global Challenges and Strategic Disruptors i...
    Disponible

    282,18 €

  • Exporting
    John Blaskey / Laurent Houlier
    This book equips readers to optimize genuine export opportunities.Globalization or international development is more vital than ever for business survival, let alone growth. This book equips readers to optimize genuine export opportunities.It addresses the fears and risks associated with exporting and reassures readers that international growth is available to any business that...
    Disponible

    23,02 €

  • Cambodian rice export competitiveness and determinants
    Sokvibol Kea
    As an important staple food for humanity, rice is the main source of foreign exchange for most Asian countries, included Cambodia. Widely known as 'white gold' in Cambodia, milled rice is the country’s economic foundation and foremost agro-exportable commodity. Thus, this research aims to investigate the export competitiveness and to identify the determinants of Cambodian rice ...
    Disponible

    110,38 €

  • Economic and Socio-Political Implications of the US-China Imbroglio
    Adepoju Asaolu / Temitope Abiodun
    The book opens the multidimensional sides to the current US-China imbroglio. It presents the rich three millennia old histories of the two superpowers, their economic and political trajectory, strong emergence as superpowers and the leading roles they play to other nations of the world.In the rich pages that reveal data signifying nations’ key economic indicators, trend graphs ...
    Disponible

    84,47 €

  • Global Challenges and Strategic Disruptors in Asian Businesses and Economies, 1 volume
    ...
    Disponible

    216,33 €

  • MARKETING STRATEGY IN THE DIGITAL AGE
    Milton Kotler / Sam Wang / SAM WANG COLLEN QIAO IRA KA TIGER CAO / Tiger Cao
    The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how to change their strategies, improve the role of marketing and adopt emerging technological and d...
    Disponible

    64,43 €

  • MARKETING STRATEGY IN THE DIGITAL AGE
    Milton Kotler / Sam Wang / SAM WANG COLLEN QIAO IRA KA TIGER CAO / Tiger Cao
    The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how to change their strategies, improve the role of marketing and adopt emerging technological and d...
    Disponible

    37,50 €

  • Emerging Business and Trade Opportunities Between Oceania and Asia, 1 volume
    ...
    Disponible

    216,22 €

  • Digital Marketing Essentials You Always Wanted to Know
    Vibrant Publishers
    After reading this power-packed digital marketing book, you will understand:Digital marketing basics and fundamentalsHow to create a content marketing frameworkCritical components of social media marketingKey metrics for digital marketing success The Internet has changed how we communicate, and how we tell our story, including how we market products. From corporate websites, to...
    Disponible

    62,28 €

  • Multinational Enterprises and Terrorism
    Naveed Elahi / Pervez N. Ghauri
    This book looks at the impact of terrorism on multinational enterprises in emerging markets. This title looks at case studies in Turkey and Pakistan to study the behaviour of MNE’s in these markets. ...
    Disponible

    174,88 €

  • Simba Chai
    Sir Michael McWilliam
    Simba Chai is the first comprehensive history of the Kenya tea industry. From experimental plantings by enterprising settlers in the early 1900s, Kenya is now the largest supplier of tea to world markets. This has been achieved in the estates sector under the leadership of major tea companies who are now the country’s largest employer, and then by the development of a smallhold...
    Disponible

    15,69 €

  • Simba Chai
    Sir Michael McWilliam
    Simba Chai is the first comprehensive history of the Kenya tea industry. From experimental plantings by enterprising settlers in the early 1900s, Kenya is now the largest supplier of tea to world markets. This has been achieved in the estates sector under the leadership of major tea companies who are now the country’s largest employer, and then by the development of a smallhold...
    Disponible

    22,30 €

  • Digital Marketing Essentials You Always Wanted to Know
    Vibrant Publishers
    After reading this power-packed digital marketing book, you will understand:Digital marketing basics and fundamentalsHow to create a content marketing frameworkCritical components of social media marketingKey metrics for digital marketing successA hands-on guide to implementing winning digital marketing strategies that will lead to skyrocketing sales revenues.The Internet has c...
    Disponible

    41,78 €

  • Marketing Management Essentials You Always Wanted To Know (Second Edition)
    Callie Daum / Vibrant Publishers
    Marketing Management concepts explained in a simplified wayTools that can help you navigate your role as a marketing managerHow to use marketing to manage customer relationshipsUnderstand the relationship between strategy and marketing  Marketing Management Essentials You Always Wanted To Know prepares marketing managers and leaders by instilling in them the building blocks of ...
    Disponible

    62,68 €

  • Marketing Management Essentials You Always Wanted To Know (Second Edition)
    Callie Daum / Vibrant Publishers
    Marketing Management concepts explained in a simplified wayTools that can help you navigate your role as a marketing managerHow to use marketing to manage customer relationshipsUnderstand the relationship between strategy and marketing  Marketing Management Essentials You Always Wanted To Know prepares marketing managers and leaders by instilling in them the building blocks of ...
    Disponible

    41,87 €

  • От Макиавелли до Пикетти
    Лариса Миронова
    Современная финансовая структура мира трещит по швам. Отсюда и все проблемы. МВФ отказывается от идеи независимости и все более либерально относится к идее регулирования международного движения капитала (капитального контроля) в странах, где приток иностранного спекулятивного капитала и/или отток национального капитала создает серьезные проблемы; в России первый фактор привел к...
    Disponible

    53,19 €

  • Trends and Issues in International Planning for Businesses
    ...
    Disponible

    248,52 €

  • Changing Socio-Political Pattern of Pakistan
    Kemal Yildirim
    Pakistanis may soon die en masse for China’s interests, and the Pakistani government may allow it to happen. At issue is the nature of how Pakistan’s leaders have shifted their alliance partners from the United States to China.That the U.S.-Pakistan relationship has plummeted in recent years should not surprise. Pakistan was long an American Cold War ally, but it was a partners...
    Disponible

    58,03 €

  • A B C & 1 2 3 ON THE SDGs CAMPAIGNS
    Amos Obi / Harrient Obi / Stella Chiemeke
    'The abuse of a thing is inevitable if the purpose is not known'-Myles Munroe And to re-echo the words of the UN Secretary General, Antonio Guterres, who said and I quote: 'Investing in education, finding decent jobs for young people and promoting social cohesion are just some of the things that can be done to make the world safer, more resilient and sustainable'.Perhaps, it mi...
    Disponible

    80,59 €

  • The One-Page Content Marketing Blueprint
    Prafull Sharma
    Martin Lindstrom calls the One-Page Marketing Blueprint 'One page of gold! This book offers a simple and valuable one-page blueprint that essentially guides you on how to create a targeted content marketing strategy to achieve long-term success.' -- NY Times best-selling author of Buyology, Time magazine influential 100 honoreeImagine being given a map when you first did conten...
    Disponible

    11,66 €

  • Trade relations between the united states and China
    Jiandong Shi
    The Sino-US diplomatic relation establishment in 1979 has laid a foundation for a normalized trade relation between China and the U.S, which has acted as a stabilizer and catalyst of the Sino-US relation. The enormous market potential and market demand between the two countries facilitate a rapid and sound development of the trade relation. With the deepening implementation of ...
    Disponible

    51,56 €

  • Postcolonial identity and Democratization process of South Asian States
    Kemal Yildirim
    Colonialism in a way can be defined as the period in which colonization - the process of a powerful country’s settling among and establishing control over the indigenous people of another area for the economic exploitation of the area’s natural resources and land - occurred. Many historians typically associate European countries as being the main perpetrators of colonization. T...
    Disponible

    80,42 €

  • END OF COMPETITION, THE
    COR MOLENAAR
    The frictions that we experience when doing business, and in fact also in society, result from the impact of technology. There is a transition period from "doing digital" to "being digital". This affects every aspect of our lives, both private and professional. Merely observing the changes, reading about conflicts of the old model in relation to the new model, is confusing. The...
    Disponible

    66,38 €

  • From the Barings Bank Bankruptcy, Singapore, 1995
    Astrid Elena Arrubla Montoya
    The present work of case study, wishes to address from a theoretical ethical position, this theme was considered, because it is thought that: 'the Case of the Baring Bank' is a really pertinent issue at present before the contemporary capitalist and globalized. This text aims to show how, from the memory of the fatal impasse of the Baring Bank bankruptcy, the initial impulse wa...
    Disponible

    55,74 €

  • Brazil’s Revolution in Commerce
    James P. Woodard / James PWoodard
    James P. Woodard’s history of consumer capitalism in Brazil, today the world’s fifth most populous country, is at once magisterial, intimate, and penetrating enough to serve as a history of modern Brazil itself. It tells how a new economic outlook took hold over the course of the twentieth century, a time when the United States became Brazil’s most important trading partner and...
    Disponible

    125,82 €

  • Brazil’s Revolution in Commerce
    James P. Woodard / James PWoodard
    James P. Woodard’s history of consumer capitalism in Brazil, today the world’s fifth most populous country, is at once magisterial, intimate, and penetrating enough to serve as a history of modern Brazil itself. It tells how a new economic outlook took hold over the course of the twentieth century, a time when the United States became Brazil’s most important trading partner and...
    Disponible

    50,03 €


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