Catálogo de libros Estrategia Empresarial - Librería Kolima (Madrid).

Macromarketing, Ethics, and Social Responsibility

Shelby D. Hunt / Vibrant Publishers

Macromarketing, Ethics, and Social Responsibility: The Research Tradition Period by Shelby D. Hunt explores the intersection of marketing and its larger societal impact. This comprehensive book dives into the pivotal role of macromarketing in addressing critical social challenges, including ethical dilemmas, sustainability, and corporate social responsibility. Highlighting rese...

Disponible

97,12 €

Dynamic Change Management

This book offers a new perspective on change projects in organizations. While traditional approaches of analysis, planning, and implementation can be too slow and unsatisfactory in dynamic environments, this book introduces a context-oriented, dynamic approach that seamlessly integrates technology, processes, and people into the organizational framework. Drawing from organizati...

Disponible

143,15 €

Humanism in Marketing

This edited collection hinges on the idea that marketing serves as the catalyst for capitalism and, in light of this, embracing a humanistic marketing approach holds the potential to foster a more humane form of capitalism. Particularly in the midst of our tumultuous era, this book has an added importance, and the twelve chapters represent a crucial update on the current status...

Disponible

257,91 €

Reading an Unknown Organization

This book focuses on 'Organizational Intelligence' and its connection to the Three-Pillar Model, a framework developed by a global community of over 60 professionals from various sectors and published by Springer Nature. The model centers on three vital pillars for navigating the volatile, uncertain, complex, and ambiguous (VUCA) world of organizational design and leadership: S...

Disponible

141,10 €

The Innovative Dinosaur

Motaz Agamawi

The Innovative Dinosaur offers a detailed roadmap for traditional organizations facing the existential threat of digital disruption. As new entrants into the marketplace push innovation forward, established businesses often struggle to maintain profitability and relevance. This book offers a practical guide for navigating these challenges and adapting to the new digital age.Thr...

Disponible

49,19 €

Marketing Strategy

V. Kumar / Vibrant Publishers

'Marketing Strategy: Firm' by V. Kumar delivers a comprehensive exploration into strategies that elevate firm-level performance through focused marketing insights. Designed for business leaders, marketers, and management students, this book dives into real-world cases and practical models to bridge theoretical concepts with actionable strategies. Kumar, an acclaimed expert in m...

Disponible

85,79 €

Marketing Strategy

V. Kumar / Vibrant Publishers

'Marketing Strategy: Firm' by V. Kumar delivers a comprehensive exploration into strategies that elevate firm-level performance through focused marketing insights. Designed for business leaders, marketers, and management students, this book dives into real-world cases and practical models to bridge theoretical concepts with actionable strategies. Kumar, an acclaimed expert in m...

Disponible

103,80 €

Marketing Strategy

V. Kumar / Vibrant Publishers

Unlock the power of customer-centric strategies with 'Marketing Strategy: Customer' by V. Kumar. This book offers a fresh, research-driven perspective on placing customers at the heart of every business decision. V. Kumar delves into innovative ways to engage, retain, and maximize customer value while boosting long-term profitability. Through a balanced approach of theoretical ...

Disponible

85,61 €

Marketing Strategy

V. Kumar / Vibrant Publishers

Unlock the power of customer-centric strategies with 'Marketing Strategy: Customer' by V. Kumar. This book offers a fresh, research-driven perspective on placing customers at the heart of every business decision.V. Kumar delves into innovative ways to engage, retain, and maximize customer value while boosting long-term profitability. Through a balanced approach of theoretical c...

Disponible

103,63 €

Find Your Market-Oriented Competitive Advantage

Markku Vierula

Competitive advantage is the core of a winning strategy. Still, only a few companies have a competitive advantage. This book helps a business create a competitive advantage. It replaces product- and production-oriented thinking with a market-oriented way of thinking. Competitive advantages are created only by thinking in new way. By thinking what has not been thought. ...

Disponible

64,24 €

Promoting Entrepreneurship and Innovation Through Business Incubation

In today’s rapidly evolving economic landscape, business incubation has become a pivotal mechanism for fostering entrepreneurship and driving innovation. By offering essential resources, mentorship, and networks, incubators transform promising ideas into thriving enterprises. This dynamic ecosystem not only nurtures early-stage ventures but also significantly shapes broader eco...

Disponible

295,28 €

Promoting Entrepreneurship and Innovation Through Business Incubation

In today’s rapidly evolving economic landscape, business incubation has become a pivotal mechanism for fostering entrepreneurship and driving innovation. By offering essential resources, mentorship, and networks, incubators transform promising ideas into thriving enterprises. This dynamic ecosystem not only nurtures early-stage ventures but also significantly shapes broader eco...

Disponible

222,89 €

Designing the Human Business

Anthony Mills

Launch new ventures and grow existing businesses by discovering innovative solutions and business models that resonate with your customer’s needsKey Features:- Learn how to dissect business models and create new ones that unlock maximum value- Discover how to use Design Thinking to deliver solutions that resonate with the market- Integrate Design Thinking with business model in...

Disponible

58,18 €

Software as a Science

Dan Martell / Johnny Page / Matt Verlaque

Every SaaS company on earth is careening towards its next revenue plateau. It’s called a Growth Ceiling-a moment in time where growth stops, and you’re losing just as many customers as you’re bringing in. It’s not an opinion-it’s just how recurring revenue businesses work.The good news? Growth Ceilings are preventable-as long as you know how to predict them and apply the right ...

Disponible

19,90 €

Romanian Management Theory and Practice

This open access book provides the current research on the features of Romanian management theory and practices. It explores Romania’s position in the global supply chain; Romanian firm’s contributions to the new global economy; and the processes and effect of internationalization and digitization on the Romanian economy.Romanian management practices, similar with other Easter...

Disponible

77,85 €

Visionary Leadership

II Thomas E. Anderson

This book provides managers and leaders with a conceptual framework for visionary leadership to help them rediscover their vision in a more meaningful way with long-lasting results. It guides managers and leaders through four overlapping phases of the vision development and realization cycle at different levels and during various life stages. It teaches leaders to embrace emplo...

Disponible

143,50 €

Creating Value Through Project-Based Supply Chain Decisions

Denise Chenger

Good project decisions result in successful careers and profitable companies. Bad decisions can be costly and cause operational downtime, may hurt employee morale, and impact customers and suppliers. Making a good decision has become very difficult because of increasing operating complexity and less marketplace predictability. Because of this: employers rate critical thinking a...

Disponible

29,72 €

From Stuck to Scale

Andrea Kates

Why don’t the best ideas become the best businesses?Why do important initiatives die on the vine?From Stuck to Scale created by Andrea Kates through years of research and practical experience, diagnoses exactly what it takes to help corporate teams, entrepreneurs, and ecosystem leaders succeed in bringing new initiatives across the finish line.This practical workbook has been i...

Disponible

63,99 €

DIGITAL CHAMPION, THE

Ayşe Küçük Yılmaz / AYSE KUCUK YILMAZ TRACY D MARC HELMOLD / Tracy Dathe

Digital transformation, AI and the use of human-like machines are among the most important social and economic developments of our time. In addition to applications and concepts of digitalization and artificial intelligence, this book describes how companies can implement strategies to successfully transform a company into a digital champion. In addition, numerous practical exa...

Disponible

142,37 €

The Unwritten Rules of M&A

John Colley

Most boards are faced with the paradox of growth. Organic growth is slow and can be difficult in mature markets. M&A provides more rapid growth but is higher risk in terms of outcome. Businesses need growth not just to satisfy investors but to create market power and scale economies. This book helps to navigate the difficult terrain faced by boards wishing to grow through acqui...

Disponible

48,53 €

TLSBlue

Michael J. Bolaños Davis

TLSBlue encourages leadership to create their own path, constantly refining and adapting to fit their operational realities while still adhering to the guiding principles of systemic focus and improvement. TLSBlue integrates the best of TOC, Lean, and Six Sigma, with many other tools, for creating and sustaining a Blue Ocean. ...

Disponible

42,10 €

Winning Marketing Strategies Using Generative AI

Gary W. Randazzo

Unlock Brilliant Strategies with AI-Enhanced MarketingDiscover the future of marketing with our comprehensive guide that introduces the MVOSSTE framework. Augmented by cutting-edge generative AI, this book offers a clear roadmap from mis-sion to execution, empowering you to craft innovative and effective marketing strategies. Perfect for marketers eager to stay ahead of the cur...

Disponible

27,25 €

Ownership in a Family Business as a Profession

Hermut Kormann / Monika Susanne Börner

This book is aimed at owners, especially non-operating shareholders of family businesses. They work behind the scenes and carry significant responsibility for the success of the company. What characterizes good ownership? What competencies are essential for fulfilling their duties? How can succeeding shareholders also find guidance in the complex field of family businesses? Kno...

Disponible

128,50 €

The Growth Equation

Andy Budd

Growth is arguably the defining character of a startup, but finding early stage growth is surprisingly hard. Especially when the majority of advice comes from well-established companies with deep pockets and their own dedicated growth teams. So what’s an early stage founder to do?That’s where The Growth Equation steps in. To act as your definitive guide to early stage growth.I’...

Disponible

19,82 €

Models, Strategies, and Tools for Competitive SMEs

In a fiercely competitive global economy, small and medium-sized enterprises (SMEs) face numerous challenges in achieving and sustaining competitiveness. From limited resources and evolving market dynamics to technological disruptions and regulatory hurdles, SMEs often struggle to navigate the complexities of modern business environments. As a result, many SMEs find themselves ...

Disponible

426,13 €

Models, Strategies, and Tools for Competitive SMEs

In a fiercely competitive global economy, small and medium-sized enterprises (SMEs) face numerous challenges in achieving and sustaining competitiveness. From limited resources and evolving market dynamics to technological disruptions and regulatory hurdles, SMEs often struggle to navigate the complexities of modern business environments. As a result, many SMEs find themselves ...

Disponible

321,09 €

Catálogo de libros: Estrategia empresarial

4630 Catálogo de libros: Estrategia empresarial