Catálogo de libros: Economía conductista/conductual

254 Catálogo de libros: Economía conductista/conductual

Economía, finanzas, empresa y gestión / Economía / Economía conductista/conductual
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  • Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement
    Norazah Mohd Suki
    Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically-driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement in the global economy. The Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement pr...
    Disponible

    301,85 €

  • Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy
    As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offered by wholesale and national retailers. In many cases, it becomes difficult for off-brand products to generate market appeal when consumers have preconceived notions about the quality of generic products and loyalty to br...
    Disponible

    433,34 €

  • Actionable Gamification
    Yu-kai Chou
    The new era of Gamification and Human-Focused Design optimizes for motivation and engagement over traditional Function-Focused Design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return ...
    Disponible

    47,34 €

  • Brand Psychology
    Jonathan Gabay
    Why do we trust some brands more than others? How important is integrity for a brand’s survival? How can brand confidence be rebuilt during a crisis? Using both new and classic insights from social psychology, cognitive psychology and neuroscience, Brand Psychology reveals the hidden processes behind why certain brands command our loyalty, trust and - most importantly - disposa...
    Disponible

    141,87 €

  • Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector
    Economic growth is directly impacted by a multitude of different industries; in recent years, the service industry has emerged as a significant contributor to the global economy. As such, the effective management of this sector has become a widely studied topic. The Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector is an authoritative r...
    Disponible

    439,43 €

  • REAL TOY STORY
    Clark
    ...
    Disponible

    15,34 €

  • SHOPTIMISM
    EISENBERG
    ...
    Disponible

    18,66 €

  • The Participant Principle
    Maya Middlemiss
    'This book is a hands-on approach to the delivery of excellence in recruitment... It distils many years of experience and ongoing innovation into simple and easy to read guidelines, and sets out the fundamentals for success in a modern, digital world.' Katie Oakley Founding Partner, MEAT In The Participant Principle, Maya Middlemiss uses her experience working with Saros Resea...
    Disponible

    32,10 €

  • How Cool Brands Stay Hot
    Joeri Van Den Bergh / Mattias Behrer
    While the first two editions of 'How Cool Brands Stay Hot' focused exclusively on Generation Y (Millennials), this fully revised third edition looks at both Generations Y and Z. Using new market research to map and quantify the spending power of Generation Z, branding experts Joeri Van den Bergh and Mattias Behrer provide hard evidence on the impact of this generation and sugge...
    Disponible

    33,13 €

  • Shopper Marketing
    Paul Barnett
    The book follows the story of the Big Beverage Company, a large multinational company, whose main source of profit is coffee. Their growth has stalled though in the face of increased competition from private label brands, and consumption shifts to different channels. As their growth has slowed so too the total categories, and so one afternoon their biggest retail customer, Shop...
    Disponible

    17,98 €

  • Scientific Advertising
    Claude C Hopkins
    The legendary Claude C Hopkins wrote ’Scientific Advertising’, his classic on the art of advertising, nearly 100 years ago. It is a tribute to the vision of this pioneer of modern advertising that the insights contained in this slim volume remain, for the most part, relevant today. Digital channels may have superseded the print media that dominated in his day, but the principle...
    Disponible

    19,12 €

  • No-Fail Retail
    Regina Blessa
    This book presents a practical approach to ensuring your retail store’s success with consumers.It explores topics, such as merchandising and display techniques, retail promotions, consumer perception and behavior, impulse buying, store environment and operations, visual merchandising, customer care, and the promotional work force.Simple, practical, and illustrated with real pho...
    Disponible

    43,84 €

  • No-Fail Retail
    Regina Blessa
    This book presents a practical approach to ensuring your retail store’s success with consumers.It explores topics, such as merchandising and display techniques, retail promotions, consumer perception and behavior, impulse buying, store environment and operations, visual merchandising, customer care, and the promotional work force.Simple, practical, and illustrated with real pho...
    Disponible

    33,04 €

  • Retail Marketing Strategy
    Constant Berkhout
    Retail operated comfortably for years using concepts governing physical retail environments. However, change has taken place across all retail sectors, brought on by the internet and social media; it is now necessary to adopt customer-driven strategies based on a multi-channel environment to remain competitive and relevant. ...
    Disponible

    51,67 €

  • Human Relations Protocol
    Susan Louise Peterson
    Human Relations Protocol is a practical guide that investigates the choices and consequences that professionals make as they communicate in the workplace. There are real life examples of these choices that many professionals have experienced. Author- Susan Louise Peterson examines how the consequences of these choices impact customer relationships, the image of businesses and c...
    Disponible

    11,21 €

  • Analyzing Strategic Behavior in Business and Economics
    Thomas J Webster / Thomas J. Webster / Thomas JWebster
    This innovative textbook is a concise and axiomatic introduction to the principles of game theory—the formal study of move and countermove. Undergraduate business and economics students with a background in the principles of microeconomics and college mathematics will find the material presented in this textbook focused, comprehensive, and accessible. ...
    Disponible

    61,26 €

  • How To Sell On Amazon Mexico
    Sandro Piancone
    Here's just some of what you'll discover by reading How To Sell On Amazon Mexico • 3 things you absolutely need to do before you start the process of getting your products on Amazon Mexico. • Top 5 reasons your product will get stuck at the Mexico Border on the way to Amazon Fulfillment Center in Mexico City. • How to get your product into Amazon Mexico's fulfillment Center. Re...
    Disponible

    25,90 €

  • LIVING INNOVATION
    HERVE MATHE
    ...
    Disponible

    171,76 €

  • The Unmanageable Consumer
    Tim Lang / Yiannis Gabriel
    Examining the key Western traditions of thinking about and being a consumer, this 20th Anniversary Edition continues to explore 10 consumer models and encourages analysis of contemporary consumerism. ...
    Disponible

    249,84 €

  • The Unmanageable Consumer
    Tim Lang / Yiannis Gabriel
    Examining the key Western traditions of thinking about and being a consumer, this 20th Anniversary Edition continues to explore 10 consumer models and encourages analysis of contemporary consumerism. ...
    Disponible

    84,04 €

  • Marketing to the Millennial Woman
    Ann Arnof Fishman
    Yes I can, I am, and I will! This can-do attitude of millennials (Gen Ys)-those born between 1982 and 2000-is redefining the image of the American woman, whether they're employees or customers. Millennial women are confident, strong, bursting with ideas, tech savvy, and champion multi-taskers. They influence every aspect of American business. With off-the-charts buying powe...
    Disponible

    14,55 €

  • Watchdogs and Whistleblowers
    Stephen Brobeck
    ...
    Disponible

    143,03 €

  • The Influentials
    Edward B. Keller / Edward BKeller
    ...
    Disponible

    19,75 €

  • Strategic Customer Relationship Management in the Age of Social Media
    Amir Khanlari
    In today’s society, organizations are looking to optimize potential social interactions and increase familiarity with customers by developing relationships with various stakeholders through social media platforms. Strategic Customer Relationship Management in the Age of Social Media provides a variety of strategies, applications, tools, and techniques for corporate success in s...
    Disponible

    262,49 €

  • Psychodynamics
    John Tyler
    Psychodynamics is a new methodology for market segmentation that goes beyond demographics and psychographics. Psychodynamics more accurately describes habits, patterns, values and interests that lead to purchasing decisions - as well as all decisions that a person makes in life. Of interest to businesses of all sizes wanting to understand their clients and customers motivations...
    Disponible

    15,36 €

  • Consumer Experiences and Emotion Management
    Avinash Kapoor
    Emotions can organize cognitive processes or disorganize them, be active or passive, lead to adaptation, or maladaptation. Consumers may be conscious of their emotions or may be motivated by unconscious emotions. The emotions in combined form with different intensities have an adaptive significance in consumers’ life. Further, the challenges that marketers and researchers f...
    Disponible

    18,38 €

  • MARKETING ANALYTICS
    ASHOK CHARAN / CHARAN ASHOK
     The digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs and smart TVs, consumers are increasingly hanging out on the internet. Cyberspace has changed the way they communicate, and the way they shop and buy. This fluid, de-centralized and multidirectional medium is changing the way brands engage with consumers.At the same time, technol...
    Disponible

    192,92 €

  • MARKETING ANALYTICS
    ASHOK CHARAN / CHARAN ASHOK
     The digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs and smart TVs, consumers are increasingly hanging out on the internet. Cyberspace has changed the way they communicate, and the way they shop and buy. This fluid, de-centralized and multidirectional medium is changing the way brands engage with consumers.At the same time, technol...
    Disponible

    98,36 €

  • Engaging Consumers through Branded Entertainment and Convergent Media
    Carla Ruiz Mafe / Jose Marti Parreno / Lisa Scribner
    Branded entertainment is gaining popularity within marketing communications strategies. Blurring the lines between advertisements and editorial content, branded marketing provides advertisers and consumers with highly engaging media content that benefits them both. Engaging Consumers through Branded Entertainment and Convergent Media provides an interdisciplinary approach to co...
    Disponible

    269,07 €

  • Be Your Customer’s Hero
    Adam Toporek
    Your customers need help only you can provide. Learn how to become their superhero! ...
    Disponible

    19,70 €


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