Catálogo de libros: Economía conductista/conductual

254 Catálogo de libros: Economía conductista/conductual

Economía, finanzas, empresa y gestión / Economía / Economía conductista/conductual
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  • Building Your Sales Team
    Diane Updyke
    In the business world, there are many moving parts to consider when creating a team to grow your brand. It's an ecosystem and not an individual sport. A sales team is one of the most essential groups in your business to increase revenues as it's on the frontlines and part of the voice of your brand. Growing one entails a great deal of hard work that includes interfacing...
    Disponible

    25,56 €

  • Primal Shopper
    Eric Bowe
    Every so often in business something comes along of which you need to take note: a new marketing channel, a new technology, a radical discovery. Primal Shopper is that radical discovery. Inspired by Myers-Briggs, Primal Shopper sets out the innate motivations guiding our shopping decisions. Think of these motivations as our shopper DNA. This DNA is predictable and persistent ac...
    Disponible

    22,17 €

  • Marketing Rebellion
    Mark W. Schaefer
    Are you overwhelmed by the breathtaking rate of change in the world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of business making you feel irrelevant and lost?Pathfinding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by reimagining marketing in a world where hyper-empowere...
    Disponible

    16,13 €

  • Marketing Rebellion
    Mark W. Schaefer
    Are you overwhelmed by the breathtaking rate of change in the world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of business making you feel irrelevant and lost?Pathfinding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by reimagining marketing in a world where hyper-empowere...
    Disponible

    16,13 €

  • Qualitative Marketing Research
    Rajagopal
    This book discusses qualitative research modeling and new approaches of qualitative data collection, interpretation of results, reporting, and deriving managerial implications. Qualitative research manages the fundamental challenge in interpreting the complexities associated with consumer behavior, particularly in large diversified marketplace and guides managers towards under...
    Disponible

    22,77 €

  • Strategic Marketing Management - The Framework, 10th Edition
    Alexander Chernev
    Strategic Marketing Management: The Framework delineates the fundamentals of marketing strategy, offers a systematic approach to marketing management, and presents a value-based framework for developing viable market offerings. The theory presented stems from the view of marketing as a value-creation process that is central to any business enterprise. In addition to theory, thi...
    Disponible

    81,94 €

  • Exploring the Dynamics of Consumerism in Developing Nations
    Ayantunji Gbadamosi
    As developing nations increase their consumption rate, their relevance in the global marketplace grows. Existing assumptions and postulations about consumer consumption in various societies are being displaced largely due to the dynamic nature of the market. However, research has not been adequately devoted to explore the developments in consumer behavior in developing nations,...
    Disponible

    295,48 €

  • Strategic Marketing Management - Theory and Practice
    Alexander Chernev
    Strategic Marketing Management: Theory and Practice offers a systematic overview of the fundamentals of marketing theory, defines the key principles of marketing management, and presents a value-based framework for developing viable market offerings. The theory presented stems from the view of marketing as a value-creation process that is central to any business enterprise. The...
    Disponible

    162,22 €

  • Extraordinary Popular Delusions and the Madness of Crowds (Harriman Definitive Edition)
    Charles Mackay
    ...
    Disponible

    36,24 €

  • Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society
    Consumer culture influences virtually all activities within modern societies and has become an important area of study for businesses. Logical analysis of consumer behavior is difficult as humans have different reasons for repeatedly buying products they need or want, and it is challenging to follow why they buy unneeded or unwanted products regularly. Without a comprehensive u...
    Disponible

    282,05 €

  • Gen Z Frequency
    Derek E Baird / Gregg L Witt
    ...
    Disponible

    34,23 €

  • A Primer on Microeconomics, Second Edition, Volume I
    Thomas M. Beveridge / Thomas MBeveridge
    This two-volume text represents a common sense approach to basic microeconomics. Economics, far from being the dismal science, offers us valuable lessons that can be applied to our everyday experiences. At its heart, economics is the scientific study of choice and a study of economic principles allows us to achieve a more informed understanding of how we make our choices, wheth...
    Disponible

    18,58 €

  • A Primer on Microeconomics, Second Edition, Volume II
    Thomas M. Beveridge / Thomas MBeveridge
    This two-volume text represents a common sense approach to basic microeconomics. Economics, far from being the dismal science, offers us valuable lessons that can be applied to our everyday experiences. At its heart, economics is the scientific study of choice and a study of economic principles allows us to achieve a more informed understanding of how we make our choices; wheth...
    Disponible

    18,49 €

  • The Journey to WOW
    Shaun Belding
    The Journey to WOW delivers deep and unique insights into creating fierce customer loyalty, and transforming an organization's culture into one obsessed with customer experience. It will resonate with anyone looking to improve their company's customer experience, and anyone who deals with customers -- from the newbie part-time employee to the corporate CEO. The book exa...
    Disponible

    14,01 €

  • Catchy Title Here
    CHRIS Moriarity
    Behavioral Economics is the intersection of psychology and consumer behavior. Like, why will people drive a BMW and never consider a Mercedes? Why Nike, but not ADIDAS? Why will people drive 50 miles or more for C- healthcare services, when they have access to A+ doctors right down the road? Fortune 500 companies have been using specific strategies for decades to influence cons...
    Disponible

    21,72 €

  • MARKETING MANIPULATION
    MICHAEL KAMINS
    Marketing Manipulation deals with the tactics and strategies used by marketers that prey on human cognitive, social and memory based biases ultimately influencing consumer behavior in their favor.Kamins focuses on examples from academic research where consumers have been found to be susceptible to bias and therefore have made less than optimal purchase decisions. Particularly, ...
    Disponible

    107,75 €

  • Optimizing Millennial Consumer Engagement With Mood Analysis
    Consumer engagement is becoming crucial to the recall and survival of brands in intense competitive markets. Due to digital innovations, businesses have seen the emergence of the millennial population as a target audience, and many businesses are struggling with adopting methods to engage the generation to leverage an enriched brand experience. Optimizing Millennial Consumer En...
    Disponible

    282,15 €

  • A Primer on Consumer Behavior
    David W. Stewart / David WStewart
    At its most fundamental level, marketing is about influencing the decision making and behavior of customers. Profitable businesses are built on an understanding of their customers and the creation and delivery of products and services that meet the needs of these customers. This book is intended to provide a quick, highly accessible introduction to key issues and concepts neces...
    Disponible

    18,64 €

  • The Unconventional Thinking of Dominant Companies
    Jim Bramlett
    Have you ever wondered what separates a good company from a great one or a great one from a dominant company? Do you know why Amazon completely dominates the e-commerce market? Why does Uber lose money and yet get valued at over fifty billion dollars? Why does Netflix crush its competition? Dominant companies think differently. They engineer their company completely around the ...
    Disponible

    16,21 €

  • Consumer-Driven Technologies in Healthcare
    Information Reso Management Association
    The world of medical technologies is undergoing a sea change in the domain of consumer culture. Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or service. As such, it is vital to examine the consumer-centered aspects of medical technological developm...
    Disponible

    452,33 €

  • The Magic Touch
    Billy Riggs
    Billy Riggs, a corporate magician with two masters degrees, unveils his latest book which challenges the old ways of customer retention and shows that all business is genuinely show business. It is customer experience reimagined, taken to a whole new level. The book is written to be enjoyed by individuals or shared with team members for collaboration and discovery. Billy also i...
    Disponible

    11,66 €

  • Mission One Million
    Merle Gilley / Steve Burton
    Cash flow is your largest asset. Are you just letting it waste away?People don’t think about their cash flow as being the most important asset they own.We have our homes, our savings, and our retirement accounts. But our cash flow over the course of a working life can equate to millions—even if we think we don’t earn much per year.Too much of our cash flow goes towards paying d...
    Disponible

    22,07 €

  • Utilizing Consumer Psychology in Business Strategy
    Sevtap Unal / Tevfik Dalgic
    Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement. Utilizing Consumer Psychology in Business Strategy provides emerging research on consumer behavior and decision-makin...
    Disponible

    293,92 €

  • Predictive Analytics for Marketers
    Barry Leventhal
    ...
    Disponible

    36,50 €

  • Consumer Behavior Theories
    Rajagopal
    This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing. ...
    Disponible

    18,38 €

  • AMERICA'S GENERATIONS IN THE WORKPLACE, MARKETPLACE, AND LIVING ROOM
    Chuck Underwood
    ...
    Disponible

    19,00 €

  • The Retail Handbook (Second Edition)
    Antony Welfare
    HOW DO YOU CONNECT WITH A DIGITALLY SAVVY CUSTOMER, WHO KNOWS ALL ABOUT YOUR PRODUCTS AND CAN SHOP ANYWHERE, ANYTIME?For retailers and brands trading in a digital world, it’s easy to lose track of where the lines between physical retail and digital retail start and finish.In The Retail Handbook, Antony Welfare shares a unique view of retailing from the 1930s up to today’s cutti...
    Disponible

    20,37 €

  • Hearing the Voice of the Customer
    Bill Inmon
    Increase the awareness of your customer’s behavior to survive and excel within your industry.One hundred years ago, the voice of the customer was easily and routinely heard by the shopkeeper. In small towns, the shopkeeper knew everyone. Today’s world has gotten much bigger and much more complex. No longer does the store owner personally know everyone who comes into the store. ...
    Disponible

    19,39 €

  • Building Brand Identity in the Age of Social Media
    Amir Ekhlassi / Amir Mohammad Adibi / Mahdi Niknejhad Moghadam
    To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Social media is a useful tool for developing the relationships between businesses and consumers. Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities is a critical scholarly resou...
    Disponible

    190,10 €

  • Experiential Marketing
    Shirra Smilansky
    ...
    Disponible

    36,42 €


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